The Everyday Storyteller

I work on a lot of brand stories for small and independent brands. You would be surprised how many business owners realise, when prodded a little by me, that their ideal customer is actually themselves. Perfect - you’ve got the ideal insight into what your customers are struggling with, how they see the world etc, because it’s you (word of warning - do test your views once in a while, they may be...

Welcome to this special Everyday Storyteller Masterclass series , 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories.  In this episode, I share a few of the big storytelling mistakes I've made so you don't have and give you a load of tips for telling a brilliant story. To help you even further, I’ve also created a FREE w...

Welcome to this special Everyday Storyteller Masterclass series , 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories.  When it comes to storytelling, structure really is your best friend. In this episode, I take you through a standardised structure (the exact one I use) and how to make it your own when writing and telling your b...

Welcome to this special Everyday Storyteller Masterclass series, 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories.  Are words really all that are needed to turn a dull story into a compelling one? In this episode, we'll take the bare bones of your story and explore different techniques for making your words sparkle and shi...

Welcome to this special Everyday Storyteller Masterclass series, 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories.  Good storytelling is always about substance over style. In this episode, we'll walk through the different questions you need to ask yourself about the story you're writing to make sure it's packed ful...

Welcome to this special Everyday Storyteller Masterclass designed to help you take the theory of storytelling and put it into action by writing your own stories.  Over this, and the next four episodes, I will be showing you what makes up a compelling story and how to structure one in a way that works for you and your business.  To help you even further, I’ve also created a FREE workbook to accompa...

Ok, for many of you this might be the thing of nightmares (it is for me!) but imagine for a moment that you’re stood up in front of the Dragon’s trying to persuade Deborah, Steven or Peter to invest in your business idea. All eyes are on you, beads of sweat drip down your face and you just know you’re blushing. What do you do? Baffle them with loads of numbers in the hope it’ll make you sound clev...

If every story you tell, about your experiences, the experiences of your customers, the things you care most about is positive and all you ever do is paint a rosy picture, before long people will stop believing you. Why? Because we know that’s not the reality. And it’s fine. We can take it.  We know that not everything is perfect because we experience this in our own lives every day. So stop kiddi...

Recently I was invited to be a guest on another podcast. I thought it was a joke at first. Maybe the host was drunk. After all, he’d had Simon Sinek (Story of Why) on his show, why on earth would he want little old me?  But he did. And I learnt something pretty major as a result - that being an expert at something isn’t about how big your audience is. How many YouTube hits you’ve got. How many bes...

Welcome to Season 2 - and the 100th episode of The Everyday Storyteller! Cor blimey, I’ve only gone and published 100 episodes!! Since launching this show in November 2022, I’ve had lots of people asking me what it’s like to run a podcast. In particular what it’s like to run a daily show.  In this episode I share the highs and lows and why just ‘doing the thing’ was the best move I made.  For wome...

One of the questions I get asked most frequently is am I allowed to tell my story? Ok, so obviously, there are no laws in place around who can tell their story. Yet, there does seem to be something unwritten which dictates, in your mind, whether or not you can tell your story. Today I delve into the barriers we all create for ourselves when it comes to sharing our personal story. Want to continue...

Don't be afraid of your voice. It is one of your greatest gifts, so don't squander it pretending to be someone you are not. If people don't like what they hear – go and seek out those that do – they are your people. For some of you, speaking with clarity and confidence in your voice may come naturally (and massive high fives if it does), but I know from experience that it's not always easy. So whe...

The average human attention span is now allegedly, just 8 seconds. That’s less than a goldfish… We live in an incredible noisy world which, if you’re trying to be heard, leaves you in a bit of a quandary. Telling stories help you cut through the chatter to make others listen, and remember, what you have to say. In this episode I share three ideas of how to use your story. Start with what you know;...

Where do you find the best stories to tell? A great place to start is asking those you’ve helped. In this episode I look at ways in which you can get other people, like your customers, colleagues or collaborators to tell you story for you. Here are 5 things to consider when doing this: A simple quote goes a long way - don't be afraid to ask for a testimonial or use a quick online survey to make it...

If you’re a business owner, it won’t come as a surprise that crafting your brand story can really help you focus and grow, connecting your customers to who you are and what you stand for. But what if you work for someone else? It’s easy to assume you don’t need a brand story. I’m here, in this episode, to try and persuade you otherwise. For women with something to say, The Everyday Storyteller is...

I’m all for demystifying storytelling. Changing the narrative, if you excuse the pun, and making learning to tell your story much more accessible and a lot less daunting. It’s one of the reasons why I started this podcast and what motivates me to keep going. So strap yourself in, as I tackle one of the biggest misconceptions about storytelling. 1. Storytelling can only be used when being really cr...

We all have our individual strengths and weaknesses and not everyone is a naturally talented writer. But we DO all have storytelling in us. In this episode, I show you different ways to tell your story is writing really isn’t your thing - think photos, infographics, hand drawn doodles. Or, just go back to basics and talk to the camera. For women with something to say, The Everyday Storyteller is a...

The most compelling stories swing between negative and positive emotions. This helps create a sense of conflict, excitement, satisfaction and resolution and prevents your audience from nodding off half way through. In this episode I explore how using the ups and downs of life help you create more emotionally powerful stories that not only hook in your audience but keep their interest right to the...

It’s all in the mind. If you think about storytelling as the icing on your cake, it will feel less of an uphill struggle and more of a gentle meander to a place you really want to visit. Here are 3 tips to help you sprinkle a few stories here and there: Talk directly to your audience and the needs you know they have. This will make them feel seen and heard. If you don’t know who your audience are...

You ARE already a storyteller - you just need to find the stories. Plot spoiler. They’re everywhere. They’re in your personal journey, how you set up your business, and the mission you’re on now. They’re in the experiences of your customers working with you and how you’ve impacted their life. They’re in the people you work with, your teams, those you collaborate with, your community or tribe. And...

You know that warm squishy feeling you get when you're doing something you know is really right for you? Or you make a decision and your heart literally skips with joy? All of that comes from a part of your brain called the Limbic system. In this episode, I’m going to show you how you can tap into your customer’s Limbic brain with your storytelling by thinking about what you actually need your sto...

How do you know what stories your audience want or need to hear? It’s time to dig deep and understand what’s really going on with them. Here are some questions you can ask yourself about your audience - each answer is a potential story to tell. What makes them happy? What keeps them awake at night? What is their greatest fear? What problem do they need to solve and what will their life look and fe...

Sharing successes, getting creative with what you offer, providing a sneak peek into why you’re so damn into what you do, there are so many ways in which stories can help connect you to your audience and get them to act in the way you need them do. But how do you take content and make it sizzle in a way that others will sit up and listen? Here’s five ways to turn the blah to brilliant: Use an inst...

When was the last time you shared the ‘you’ of your brand in a social media post, presentation or even an informal chat? Struggling to remember? Shuddering at the thought of it?  Take a listen to this episode and we’ll see if we can change that. Stuck for ideas for your content? How about trying these? Sharing something you love and something you hate  Talking about your first ever job a...

Just starting out in business and got no customer stories or testimonials to share? Fret not, I’ve got a plan for you. In this episode I show you how to get creative with storytelling to craft fictional scenarios that show off what you do in the best light possible - even when you haven’t sold a thing. Here’s how: Create a fictional customer - the ideal person you would like to work with Think abo...