The Everyday Storyteller

Why is it so important to always centre your business stories around your customer rather than you? It makes you more relatable: Customers relate better when your story focuses on their needs and challenges. It creates an emotional connection and helps them see the benefits of your products or services. It informs of your value: By making the story about your customer, you can highlight how your p...

Did you know that some of the most powerful stories you can share for your business are the ones that come out of your customer’s mouths? But they are not always free flowing. It’s time to dig a little deeper beyond the surface and engage in some more meaningful conversations with your customers. Here are some ways to help you do just that.   Truly listen to your customers. Practice active listeni...

We all have those stories that run on repeat in our heads and get in the way of us moving forward. In this episode I look at the challenges this creates for women and how to re-think it. For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time. 5 Star ratings and reviews help other women discover the show and learn how to ensure their...

Did you know that Joan Collins, famed actress, 80”s glamour puss and AUTHOR who penned an entire autobiography without actually writing? And what did she do instead? She dictated it all onto a recorder. So, if writing really isn’t your thing, why not record what you want to say into your phone and transcribe from there? There are even apps that can do that for you. Or why not go bold and ditch the...

Your personal story is a powerful way to challenge bias, promote understanding and foster empathy. Here are some strategies for using your story to address and overcome prejudice: Take ownership of your story and embrace it with confidence. Be proud of the things that make you unique and use your story to enlighten and educate Use your story of a platform to raise awareness; share insights into yo...

Using business stories as a tool to break down barriers with your audience can be a powerful way to connect on a deeper level and foster meaningful relationships, especially when you are a new entity to them. Here are some ways you can use business stories for this purpose. Authenticity is the foundation of building trust. By being open and vulnerable, sharing genuine stories that reflect your val...

Imagine if all our stories were told by men. How skewed a world would we have? Storytelling is an influential tool that shapes our understanding, perceptions, and decision-making processes. It allows us to connect, inspire, and learn from one another. We need more female business storytellers and here’s why: Representation and diversity enriches narratives and fosters innovation and inclusivity  W...

When there are some many different choices on offer to us as consumers, we need to find a way to filter our options. And aligning with brands that share our values has become an increasingly important way of doing that.  Are you clear on what your values are and more importantly, how do you share these values with your customers.  In this episode I share why your values matter so much to your cust...

Having a clear brand story is a really helpful foundation for your business to establish a sense of direction, make purposeful decisions and help your customers audience understand exactly what you’re hear for. But, what does it all really mean. And what on earth is the difference between purpose, mission and vision? Purpose - the reason your exist and what motivates you. Vision - a compelling and...

Virtue signalling - superficial displays of virtue and value, does absolutely nothing when it comes to maintaining authenticity and building trust with your audience. I would go as far to say, it can actually be pretty damaging to your brand too. But it’s not always easy to know when you’re doing it, especially if there something happening in the world that everyone seems to be commenting on (thin...

Giving your customers a platform to tell stories about your business is a fantastic way to foster engagement, build trust, and create a sense of community.  Here are some steps you can take:  Set up a dedicated section on your website where customers can share their stories.  Use social media to create opportunities for customers to share their experiences Motivate customers to share by providing...

Storytelling is a powerful tool in the world of business - and it’s a tool that’s right at your finger tips with a little bit of guidance and support. I share three simple yet effective ways to elevate your stories from forgettable to unforgettable: Embrace the power of emotions Paint vivid mental pictures Incorporate unexpected twists or surprises For women with something to say, The Everyday Sto...

If you've done anything, gone anywhere, spoke to anyone, you have a story to tell. I share how you can uncover yours when you really don't think you have one: Reflect on your journey - how your business came to be Identify what's unique about what you do Connect with your audience and think what stories they need to hear Highlight the impact you have on others Be authentic Practice and...

Your brand story (purpose, vision, mission, values) helps you create an emotional connection with your customers, building trust and loyalty. It sets a foundation for the company's reputation and helps clients understand the values behind your products or services. Your business stories provide transparency and authenticity, showing the human behind the curtain and demonstrating how you’re abl...

Despite being brilliant at what we do, it’s all too common to lose confidence when speaking in public. Normal? Yes. Fixable? Yes, with a little time and practice.  In this episode, I share my tips for harnessing your strength and confidently telling your story: Know your worth and embrace authenticity.  Cultivate self-belief through self-care. Prepare and practice. Focus on your body language and...

Analogy. Metaphor. Simile. You might wonder, "What do these fancy words have to do with business stories?" In this episode, I'll show you how you can use them to add some interest, creativity, and clarity to your narratives, making them memorable and engaging. Enjoy! For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a ti...

Opening up to your audience can help you build deeper connections, creating trust and encouraging more meaningful conversations. Here are my tips: When you talk about your own experiences, you’ll naturally display some of the emotions you felt at the time, making it a much more authentic interaction. Conflict is a powerful tool. Don’t be afraid to talk about times when you faced down potential dis...

How do you navigate all the latest terms and language for your business? Do you need to be all over the zeitgeist and totally on trend. Or is there an easier way? So, the good news is, you're free to pick and choose what works for you - and more importantly your audience. Understand your audience and what they're talking about right now. Find the words and language that work for you and yo...

When it comes to business storytelling being specific is your new best friend. But how do you go about getting specific? Step 1 - Define your ideal client/s so you can personalise your message specifically to their needs, wants and desires. Make them the main character of your stories - rather than you or your products or services. Step 2 - Think about that ideal client every time you pick up the...

At the Podcast Show in London I witnessed a masterclass….in how not to connect with your audience. Truly it was a shocker but it really got me thinking and I wanted to share my tips for telling a more engaging story when speaking in public: Know your audience and what is going to be most interesting and relevant to them. Before you’ve even said your name, tell a story. Keep facts and figures to a...

For many small business owners, selling doesn't come naturally. Yet it's one of the many different hats we have to wear if we want to grow and be a success, whatever that means to you. I definitely learned this lesson the hard way. And now I would like to help you avoid making the same mistake as me! In this episode I explore how selling what you do is actually more about a shift in mindse...

I share 5 tips for using storytelling to engage and grow your audience.   Tip 1 - Find your story; identify your key message and purpose. Think about what your audience care most about (not just what you think is interesting). Look at what problems they’re looking to solve. And use this to create an engaging and compelling story that resonates with them.  Tip 2 - Spend the time to figure out your...

In today's episode I talk about all the things that could have easily stopped me from starting a podcast and exactly how I overcame them. For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time. 5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forg...

Do you know what the first story ever told was about? No, me neither. But I can hazard a guess that it probably had something to do with survival. And that’s the thing. Most stories today, one way or another are about exactly the same; helping us make sense of the world around and what we need to do to survive, physically, mentally, financially, spiritually. But, why exactly is that? Why are stori...

How do we make sure our message doesn't get lost in translation? Everyone consumers information differently. Some people want all the details. Others just want to know where, what and why. So where does that leave us as storytellers? Keep copy brief and we may alienate those who really want to get their teeth into what we do. But go in on all the details and you could risk losing the attention...