The Everyday Hustle

With the FIFA World Cup underway, Preeti Shokar tells Harleen Nottay about making a career out of football beyond playing the game professionally. The pair discuss how she's created her own academy and the work taking place to ensure girls from a south Asian background can feel like they belong in the sport. Produced in Birmingham by Voxwave for BBC Asian Network.

Af Malhotra sits in and discusses how entrepreneurs can use AI daily with Polly Dhaliwal. The pair also chat about her career and work in other sectors, too. Produced in Birmingham by Voxwave for BBC Asian Network.

Psychology coach, Ismaeel Rajah explains to Harleen Nottay how he's turned content creation into a thriving social media presence and business model. The pair discuss how he's used his deep understanding of the mind to build a thriving social media presence. He’s turned psychological insights into multiple income streams, scaling from digital products right through to 1-to-1 coaching clients. Prod...

Aqib Sheikh tells Harleen Nottay how he used his redundancy money to set up his own South Asian bridal and occasion-wear fashion business. The pair discuss why he decided to leave his former job, whether you need to be in London to work in fashion and what tips he has for people thinking of going it alone. Produced in Birmingham by Voxwave for BBC Asian Network.

Anisha Vasani tells Harleen Nottay how she went from a career in journalism to becoming a bridal stylist and wedding consultant. Produced in Birmingham by Voxwave for BBC Asian Network.

Aman Kaur tells Harleen Nottay how she used her personal experiences to become The Parenting Coach. The pair discuss how Aman is now dedicated to helping others, especially those in the South Asian community and hear why she focuses on helping people deal with childhood traumas, family relationships and emotional regulation. Produced in Birmingham by Voxwave for BBC Asian Network.

As part of BBC Caring Matters Week, Pav Kaur tells Harleen Nottay how she juggles being a make-up artist and full time carer to her daughter Amber, who has complex additional needs. Produced in Birmingham by Voxwave for BBC Asian Network.

Sharika Chauhan chats to Harleen Nottay about how she went from working in finance, to self publishing her own set of children's books. The pair discuss how she created a travel-inspired series that brings together adventure, culture and representation, all through the eyes of a South Asian girl. Produced in Birmingham by Voxwave for BBC Asian Network.

Nadia Hussain tells Harleen Nottay how experiencing early menopause, aged just 18 years old and subsequent hair loss, helped make her an entrepreneur and shaped her business. Produced in Birmingham by Voxwave for BBC Asian Network.

Ivor Peters joins Harleen Nottay to discuss Urban Rajah. His business began as a series of supper clubs, bringing people together over food while raising money to tackle human trafficking but has now become a fast-growing South Asian food brand stocked in major supermarkets across the UK. Produced in Birmingham by Voxwave for BBC Asian Network.

Jatinder Dhanjal tells Harleen Nottay how her son's allergies helped create her business. The pair discuss how she struggled for a diagnosis and then found a lack of support to help families navigate the day-to-day issues, plus chat about how social media has helped the company grow. Produced in Birmingham by Voxwave for BBC Asian Network.

Tandy Virdee tells Harleen Nottay how he and his twin boys created a new brand together during Covid. He shared how he encouraged them to come up with something to help give a platform for the next generation of south Asian talent to thrive. Produced in Birmingham by Voxwave for BBC Asian Network.

Gulshen Bano, who runs female only self defence groups around the world, joins Harleen Nottay to discuss how she went from working in a pharmacy to running this business. The pair discuss what motivated Gulshen to create such a company and how this journey even included appearing on the BBC TV show, Dragons' Den. Produced in Birmingham by Voxwave for BBC Asian Network.

Father and son entrepreneurs, Gary and Steven tell Harleen Nottay about how their pop-up idea that begin in lockdown and became a full scale restaurant business within a few years. Hear about working together in a family business, how social media played a crucial role in their success and what the future might hold for them. Produced in Birmingham by Voxwave for BBC Asian Network.

The founder of nutritional coaching business, Neet Nutrition, Ravneet Panesar joins Harleen Nottay. The pair discuss her nutritional coaching business which teaches women how to heal their relationship with food and reclaim their joy and how she built her client base almost entirely from social media. Plus hear insights on developing the health habits that last. Produced in Birmingham by Voxwave f...

Vik tells Harleen Nottay how he created his own styling brand Tru Man and a barber shop business from nothing Hear about the long hours cutting hair, to spending weeks tweaking his products and now how he makes sure he gives back to the community that allowed him to become successful in his field. Produced in Birmingham by Voxwave for BBC Asian Network.

As part of the BBC's AI Unpacked, AI entrepreneur Aftab Malhotra joins Harleen Nottay. He discusses where the technology is currently and how it can help you and your business, plus shares how he gave up his job to create his own AI startup. Produced in Birmingham by Voxwave for BBC Asian Network.

Tanya Chaudhry joins Harleen Nottay to discuss her male and female perfume company Khane. The pair discuss the influence of her family and how she's built her brand over time. Produced in Birmingham by Voxwave for BBC Asian Network.

Anam Mohammed joins Harleen Nottay to discuss how she set up her own PR and event company. Anam shares the moment she knew she had to become an entrepreneur. Produced in Birmingham by Voxwave for BBC Asian Network.

Sonia Sabri, who runs her own South Asian dance and music company, joins Harleen Nottay to discuss how she became a successful entrepreneur in the arts world. The pair discuss the importance of having reserves in your business to allow you to network and how having that drive to keep going is vital when times get tough. Produced in Birmingham by Voxwave for BBC Asian Network.

To mark Valentine's Day, Harleen Nottay speaks to expert matchmaker Naseem Mohammed about her company and to find out what you should look out for when undertaking online dating. Produced in Birmingham by Voxwave for BBC Asian Network.

Midlands based Fashion designer, Jashaan Gill joins Harleen Nottay to discuss launching his business Jheez in 2014 and how he became the first British Punjabi to headline New York Fashion Week in 2025. The pair also look at how he pivots between projects when needed to keep the business going and how to cold call, which led to him being stocked in one of Los Angeles top stores. Produced in Birming...

This week on Everyday Hustle, we’re joined by Kuli Dhesi a facilitator and entrepreneur who has built a wellness business helping people address anxiety, trauma and self-sabotage through inner child healing, meditation and breathwork. Kuli shares how he turned a personal passion for healing into a sustainable business, the challenges he faced along the way, and the mindset needed to grow in the we...

Founder of wellness drink Dosha, Nikhita Sethi joins Harleen Nottay to discuss her career and the product which uses the teachings of Ayurveda. The pair discuss coming up with the idea, how having the right partner at home plays a crucial role and why getting feedback on the product at every step is vital for success. Produced in Birmingham by Voxwave for BBC Asian Network.

The founder of Asian Women Mean Business, Rupinder Kaur joins Harleen to discuss her career in HR and the success she's had since becoming an entrepreneur, which began in February 2020 just before the Covid pandemic hit. The pair discuss diversity in the workplace, the confidence you can get from having a good idea and how you can grow your business even when times get tough. Produced in Birmingha...