The Event Planners Workshop

I recorded this episode from a car park, and it turned into one of my favourite little chats to myself about something we all experience but rarely think about: arrival timing at events. In this episode I share my personal philosophy on when to show up, what's really happening inside the venue before doors open, and, most importantly, how to think about your specific audience's arrival habits when...

In this episode, I speak with Sarah Eaton, Manager Major Events and Sport at OneMusic Australia, about when events and businesses need a music license and the copyright risks of playing music without permission. Sarah explains what OneMusic is, how it combines APRA AMCOS and PPCA rights, and how licensing and royalty distribution work for venues and events, including set lists and reporting....

Authenticity vs. Vulnerability in Event Marketing with Cat Matson You can find Cat Matson at www.linkedin.com/in/catmatson In this episode of 'The Event Show,' host Sally and guest Cat Matson, a speaking and communication coach, delve into the nuances between authenticity and vulnerability in event marketing. Cat, who works with business owners, public servants, and corporate professionals, s...

This episode is for you if you're trying to figure out how or if to use AI when building your personal brand.  It's also for you if you're in a workplace that is holding you back and we discuss ways you can get out of your employment bubble and start building your own personal brand.  The future of your work will depend on it. << Join me for an interactive online workshop Wednesday...

I challenge you to rethink how you create events and experiences for your audience. Currently, people are eager for in-person connections and engaging interactions. I recall a conversation with someone celebrating both a milestone birthday and their company's anniversary. My advice was to separate the two events to focus on different audiences. This person's business celebration, for instance, cou...

When ticket sales fall short, giving seats away can feel like the only option. But done badly, it risks alienating your paying guests. In this episode, I share stories and strategies for papering the room in ways that protect trust and enhance the event experience.

Balancing Authenticity and Professionalism: Effective Event Marketing Tips In this episode, we explore the fine line between being authentic and overly transparent in event marketing. Learn why sharing too much of your struggles and behind-the-scenes planning might actually harm your event's image and deter potential participants. Discover actionable insights on maintaining an appealing persona, l...

Crafting Cohesive Event Branding with Amber Chalus: The Power of Canva Templates In this insightful episode of the Event Show, we welcome Amber Chalus, founder of Biz Sister, to discuss the importance of consistency in event branding. Amber, a self-taught graphic designer and digital marketer, shares her journey from being a yoga teacher and holistic life coach to creating exclusive Canva template...

In this episode, I am joined by Mel Loi to discuss the critical role of event management in communication, the importance of focusing on the audience, and common challenges in organizing events. I share my journey into event management and offer practical advice, including leveraging AI tools and balancing costs and sustainability. We also touch on creating memorable audience experiences and...

Creating Successful Collaborative Community Events: Tips and Strategies This webinar, hosted by Sally Porteous, focuses on creating effective and engaging community events. It offers a comprehensive guide based on her handbook 'Building a Vibrant City Events Plan', which she used to encourage local councils to support community events. Key topics include volunteer engagement, collaborative plannin...

Jen Blandos is an international entrepreneur with decades of global business experience. Female Fusion is the exceptional membership that Jen has cultivated to support women globally to own and run successful businesses. In this episode, share the value, importance and the know-how on creating live events for your business including how to market, what to program, and how to connect with your audi...

In this episode I am interviewed by Dr. Monique Beedles, a multi passionate entrepreneur whom I have had the pleasure of working with, producing her events, for about ten years. Monique and I toss around the idea of the true worth of events, and the true worth of your audience. Monique is a super talented Coach who has worked her way through no less than four post graduate degrees, consults on ass...

In this chat, Mel and I talk about touring as a performing artist, booking your own shows and creating your own events. We talk about the fear of getting on your own stage, and a few ways you can avoid the resistance and get out there and share your own message on your own stage. You can find out more about Mel and her programs below. https://www.fearlesssinger.com/

We're okay about having a business as a side hustle while we have a job - it's almost noble and admirable. But for some reason, we beat ourselves up when we have to get a job to supplement our business income. In this short bonus episode, I give you an an affirmation talk about how having a job as a side hustle is an okay optionn.

Sigrid is a book writing specialist with a very unique program for coaches and consultants. As a successful book coach, Sigrid is involved in many many book launches, so we sat down and talked about the elements that make an interesting, engaging and audience centric event, that drives interest in your book! You can find out about Sigrid's programs and follow her here. https://stickybeakmarketing....

The amazing Mel Lathouras has an incredible program where she not only teaches people how to sing, but she is an amazing stage and life coach, breathing entertainment brilliance into everyone who is lucky enough to be in her presence - myself included! And i if you want the downloads I mention at the end of the episode, drop me a line and I'll send them to you. You can listen to Mel's podcast here...

I was a guest on Leanne's podcast and you can find her show here. https://www.firsttimefacilitator.com/podcast Leanne Hughes is the Author of the game changing book the 2-Hour Workshop Blueprint, and her work in Public practices transforms organisations and unlocks a culture of innovation. She is the enigmatic creator of The First Time Facilitator Podcast and Facebook group The Flipchart that has...

Listen to this audio twice a day from the moment you start planning your event, until doors open. Believing in your event is half the battle.

I recently exhibited at the Australian Festival Industry Conference. I found a creative way to engage with delegates that had them coming back time and time again over the course of more than 3 days! I needed to find an activity that would * Highlight my stand amongst all of the others (with much bigger budgets) * Look like so much fun they can’t help but come over and see what it’s all about * Pr...

Creating an environment that gives Presenters and Performers the opportunity to do their best work, is paramount to creating a successful event. In this video, I give you a checklist of more than 20 items to ensure your Presenters, Performers and Speakers have the best chance to bring success to your event.

This episode describes three easy ways to get your audience invested in coming to your event. With so much competition for your guest's attention, it's important to make your event so compelling, they don't want to miss out.

In this episode I discuss the idea of creating an exceptional welcome experience for your guests at parties, weddings, events and conferences.