The Ernesto Ortiz Show

SEO for Big Websites: Handling Crawl Budget & Index Bloat w/ Patryk Wawok Ernesto Ortiz interviews technical SEO specialist Patryk Wawok about managing crawling and indexing for large websites. They stress that fundamentals (robots.txt, noindex, monitoring) matter at any size because even small sites can bloat via filters, parameters, and migrations. Patryk shares case studies reducing index b...

Ex-Google Search Quality Insider: Why Sites Get Penalized, How to Recover, and Why Server Logs Matter with Kaspar Szymanski Kaspar Szymanski, former Google Search Quality team member and now consultant at SearchBrothers, explains why established websites can suddenly lose rankings, often due to “perfect storm” signal combinations tied to scaled spam networks, reputation abuse from third-party “ten...

Kyle Roof on How Google Detects AI Content & Wipes Out Entire Websites In this episode, Kyle Roof discusses why Google’s core page understanding hasn’t changed much, arguing that ranking can still be modeled with term frequency in key on-page zones. He says word proximity and section order matter less than writing clearly on-topic, but emphasizes that above-the-fold content and limited initial...

In this episode, Germans Frolovs (Head of SEO and founder of GF Marketing) explains how he got into SEO, adopted Koray’s semantic SEO framework and operationalized it by turning its core pillars: topical maps and content briefs into SOPs. He outlines how he decides when a query deserves a page or a heading using SERP-based clustering, index distinctness, search demand, topical authority, and ROI c...

We talk about: - What Separates Growing Businesses From Those That Don't - Multi Channel Reality with an Enterprise Case Study - Meta Prospecting Vs Retargeting - Why Bid On Brand - Merchant Center For SEOs - Why Ads Teams Ignore It - Feed SEO For Shopping - Free Listings And SEO - LLMs As Formula Copilot - AI For Ads and SEO Reality Check Follow Ernesto Ortiz on Social Media: Linkedin: / ernesto-...

20 Years of SEO with Jeremy Rivera: What Changed, What Didn’t, and his Podcast Link Building Strategy You Can't Fake or Buy Jeremy Rivera discusses how SEO has shifted from a fringe tactic to a mainstream corporate budget line as Google became the dominant search engine, while the core fundamentals—site structure, content, and links—remain. He argues recent changes like Google’s Helpful Content Up...

Semantic SEO for E‑commerce: Product Pages, Topical Maps, Merchant Center & Popular Products with Pontus Vippelius & Ernesto Ortiz In this episode, Pontus Vippelius & Ernesto Ortiz explain how SEO evolved from keyword-only tactics to a semantic seo framework focused on increasing the chances of success. We discuss how semantic SEO applies to e-commerce by building entity–attribute stru...

Semantic SEO in 2026: Site Structure, Brand Signals, and Visual Semantics with Luis Salazar Jurado Luis Salazar Jurado explains that semantic SEO is not dictionary meaning but structuring information so search engines and LLMs can understand pages faster and at lower “cost of retrieval,” creating an advantage over competitors with more content but worse structure. He contrasts old keyword-to-docum...

Former Google Search Quality Engineer Pedro Dias on Spam, Manual Actions, and SEO Strategy in the AI Era Pedro Dias, a former Google Search Quality/spam-fighting team member explains how search quality work ranges from reviewing algorithmically flagged sites to investigating spam reports, link networks, and content farms, with decisions often made by committees and driven by market context and int...

Pavel Klimakov, a world class Semantic SEO Specialist, shares why keyword research is limiting, and how to build SEO around users, index signals, and visual semantics. In this interview, Pavel Klimakov ( https://www.linkedin.com/in/pavel-klimakov/ ) joins Ernesto Ortiz ( https://www.linkedin.com/in/ernesto-ortiz-seo-expert/ ) to discuss content strategies for new and existing websites, including:...