The Endurance Coaching Business Podcast

AI is helping me get more done than ever before. I can create content faster, build resources quicker, write better, and move ideas forward in a fraction of the time it used to take. But lately I've noticed a downside that I don't hear many people talking about. The more productive AI makes me, the easier it is to take on too many projects, switch contexts constantly, and feel like I'm somehow fal...

In this episode, I unpack a tension I’ve been feeling more and more as AI becomes part of my daily workflow. AI has become incredibly useful. It helps with content, software development, problem solving, and all sorts of work that used to take much longer. In many cases, it feels almost magical. But there’s a catch. Used carelessly, AI can make us faster while also making us lazier in the ways tha...

Wearable technology has changed endurance coaching. Athletes now have access to more data than ever before — sleep scores, HRV, readiness metrics, training load, stress levels, and countless performance stats. On the surface, that sounds like progress. But in reality, many coaches are seeing a new problem emerge: athletes drowning in data but starving for clarity. In this episode, we explore why m...

HYROX is quickly becoming the “second sport” for runners and triathletes — and if you coach endurance athletes in 2026, you need an answer when athletes ask about it. In this episode, I share a practical debrief after racing HYROX Auckland : what surprised me, what the event demands, and why HYROX is a genuine opportunity for endurance coaches (not just a trend). Because here’s the coach reality:...

HYROX has moved from “fitness racing” to a specific, mainstream target for runners and triathletes — and it’s showing up inside the coaching market fast. More endurance coaches are quietly adding HYROX blocks, hybrid memberships, and “run + strength” packages to keep athletes engaged (especially when triathlon feels a long way off). In this episode, Cam makes the case that endurance coaches should...

AI training apps, “smart” plans, and chatbot coaches are everywhere right now. If you’ve ever wondered: “Is there still a future in coaching for me?”“Should I just get a ‘normal’ job before AI takes over?” …you’re not alone. In this episode/article, we dig into a different angle you probably aren’t hearing: AI is actually more likely to replace your job than your coaching business. We unpack why b...

In this episode, we dig into the real reasons athletes disengage — and the simple systems endurance coaches can use to boost engagement without adding more work. You’ll learn how to create a coaching experience that keeps athletes connected, motivated, and coming back. We cover: Why engagement isn’t about constant communication How predictable touchpoints reduce athlete drop-off The hidden role co...

AI tools are popping up everywhere in endurance coaching. Most of them promise smart plans, automatic analysis, and dashboards that claim to know everything about fatigue and form. But here’s the real question: are these tools supporting coaches or replacing them? In this episode, we break down: What today’s AI tools actually offer The difference between AI that replaces coaches vs AI that support...

Sales in a coaching business isn’t about being pushy, it’s about having the guts to put yourself out there and take the hits that come with it. In this episode, I break down what it really feels like to sell your coaching programs, the unsubscribes, the criticism, and all the punches in the face. While they aren’t proof you’re growing, they’re requirements for it. I share a real-life example from...

After more than a decade building Training Tilt, I’ve started to realize that maybe knowing your weaknesses isn’t what holds you back — it’s your blind spots.  The things you don’t yet know are there can quietly limit your growth as a coach and a business owner. In this episode, I share some personal reflections on: ✅ How strengths, weaknesses, and blind spots actually work together ✅ What I’ve...

AI is changing the coaching landscape—but not in the way many people think. A few months ago, we explored the AI Coaching Hype Cycle , and now that the dust has settled, it’s time to revisit how coaches can actually use AI in their businesses. In this episode of Endurance Coaching Business , we dive into two very different approaches: AI as a vending machine → quick prompts, generic outputs, shall...

🎥 New Coaching Dashboard + Announcement Features | Training Tilt Update In this quick update, Cam from Training Tilt walks through two powerful new features that help endurance coaches save time and communicate more effectively with their athletes: ✅ Coaching Dashboard – View multiple clients in one place. See upcoming workouts, recent sessions, events, and training plans all in a single, scroll...

🚀 New Coaching Dashboard Sneak Peek! We’ve just rolled out the first part of our brand-new Coaching Dashboard — designed to give you a fast, clear snapshot of multiple athletes’ training, events, and recent work in one place. In this video, I walk you through: ✅ Adding up to 10 athletes for side-by-side tracking ✅ Viewing upcoming workouts, training plans, and events ✅ Checking recent activity...

In this episode, I unpack one of the most misunderstood tools in the business toolkit: paid advertising . A lot of coaches think paid ads are the shortcut to filling up their roster or selling out their programs—but that’s only part of the story (and honestly, the least effective part when done in isolation). I dig into: Why paid ads shouldn't be your whole strategy, but rather a distribution chan...

How to Build Trust and Get Clients Through Communities (Without Being Salesy) If you’ve ever wondered how to actually get clients without constantly promoting yourself, this episode is for you. We’re diving into the idea of building trust within the communities where your ideal clients already spend their time—whether that’s online in Facebook groups or Strava clubs, or in person at local races, e...

We’ve just shipped a bunch of quality‑of‑life improvements to the Training Tilt mobile apps! Both Android and iOS are rolling out now (iOS finishing its staged release over the next few days), and White‑Label/Ultimate Plan customers will see their custom apps update in the coming week. In this episode, I walk you through: Bug fixes – Calendar now always jumps to today instead of sometimes scrollin...

Unlock the power of webinars to grow your coaching business! In this episode, I break down exactly why live webinars are such a game changer for coaches — whether you’re helping runners avoid common training mistakes or guiding triathletes on race-day fueling. Webinars let you connect with potential clients in real-time, share valuable insights, and build genuine trust (way more than static conten...

In this episode, we dive into why email marketing is still one of the most effective tools coaches can use to build deeper relationships and grow their business — without feeling pushy. Key points we cover: Why email is making a big comeback while social media gets noisier How often you should really be emailing your list (spoiler: more than you think!) How to create lead magnets that your ideal c...

Challenges are powerful, structured programs designed to engage and motivate participants while highlighting your coaching expertise. They serve as an effective entry point for potential clients, offering a taste of your coaching style and helping athletes prepare for specific goals or local events. In this episode, we discuss how to design impactful fitness challenges that attract your ideal audi...

Challenges are powerful, structured programs designed to engage and motivate participants while highlighting your coaching expertise. They serve as an effective entry point for potential clients, offering a taste of your coaching style and helping athletes prepare for specific goals or local events. In this episode, we discuss how to design impactful fitness challenges that attract your ideal audi...

Content Marketing for Coaches: Build Authority & Attract Clients Content marketing is one of the best ways for endurance coaches to establish authority, build trust, and attract new clients. In this episode, we explore how to create and share valuable content across blogs, videos, social media, and podcasts to connect with your audience and ultimately grow your business. Key Topics Covered: Ov...

All coaches know how powerful referrals from their existing customers are for attracting new clients. But most coaches leave it up to chance. The concept of one of your customers telling other people about you is related to the marketing term “Social Proof” Social proof is essential in building trust and credibility with potential clients by showcasing the real-world success of people similar to t...

Are you ready to expand your coaching business and reach new clients? In the first episode of our nine-part series, we dive into the power of strategic partnerships. Learn how collaborating with complementary businesses or brands can tap into established communities, creating valuable connections and boosting your visibility.  Introduction to Partnerships Definition: A partnership in coaching invo...

Hey everyone, welcome back to the show! Today, we're diving into the less-than-stellar side of TrainingPeaks—a platform that seems designed to keep coaches stuck in the crowd. If you’re all about losing your unique brand, letting athletes wander off to a marketplace, and dealing with sluggish tech when you need it most, this episode is for you. We'll break down eight reasons why TrainingPeaks migh...

Happy New Year and welcome to 2025. Now is the perfect time to set your coaching business up for its best year yet. A strong start isn’t just about planning—it’s about taking action and getting the support you need to succeed. Whether you’re looking to scale, streamline, or completely reshape your business, the right guidance can make all the difference. The best athletes have coaches to guide the...