Sales Enablement Collective

The Enablement Optimization Podcast

Business EN ↓ 6 episodes

The Enablement Optimization Podcast is for the people doing the work. Not consultants theorizing about it. Not vendors selling into it. The practitioners, the directors building enablement functions from scratch, and the managers making programs land across thousands of sellers. Backed by the Sales Enablement Collective, a community of 18,000 enablement professionals. Hosted by Leanne Leone and Chris Walker.

Author

Sales Enablement Collective

Episodes

Episode 6 - How to keep AI-built decks on brand at scale (with Ulrik Bo Larsen) 30.06.2026 51:06

AI made it trivial for sellers to generate passable decks, and that convenience pulled go-to-market teams back into single-player work and final-final-v3 attachments. Ulrik Bo Larsen, who built Falcon to over 400 employees before selling in 2019 and now runs Pitch, warns that the deeper cost is brand dilution as the marginal cost of software approaches zero.

Episode 5 - How to manage capacity and hold the line with stakeholders in enablement (with Stephanie White). 17.06.2026 45:06

The episode covers capacity management, team inheritance, stakeholder expectation-setting, and the question every interview process should include.

Episode 4 - Why your next great enabler might already be sitting on your sales floor. With Varun Desai 14.05.2026 39:36

In this episode of the Enablement Optimization Podcast, Varun Desai joins Chris Walker and Leann Leone to discuss what it takes to build enablement that sellers actually trust and how to prove it is working.

Episode 3 - Your sellers are wasting 4 hours a month. Here's the fix. With Andrew Zinger 30.04.2026 46:17

Andrew Zinger has spent his career in rooms that did not want to listen and figuring out how to make them. From running Salesforce boot camps for 200 new hires a week to building enablement functions inside some of the world's most complex sales organizations, he has developed a clear and often contrarian view of what enablement actually is and what it is not. In this episode of the Enablement Opt...

Episode 2 - Why every sales training program you've built has failed (and what finally works) with Greg Smith 17.04.2026 42:43

In this episode, hosts Chris Walker and Leann Leone sit down with Greg Smith from Janek Performance Group to unpack why enablement has struggled to deliver on its own promises, what's changed, and how a convergence of AI, culture, and smarter implementation strategy is finally making real skill development possible at scale. If you've ever implemented a tool nobody used, watched an LMS gather digi...

Episode 1 - Enablement is broken. Let's fix it. 26.03.2026 24:47

On this episode, hosts Chris Walker and Leanne Leone kick off the brand new Enablement Optimization Podcast to explore what sales enablement actually is, why it keeps getting mistaken for admin, and how leaders can stop being order takers. Key talking points: Why this podcast exists and what's currently broken in the enablement profession The common misconception that sales enablement is just trai...