The emPowered Author: A Marketing Podcast for Nonfiction Authors

Your website should be to your author brand and business as your address is to your home and personal life. It should be your hub. The place you start. The place you express yourself. The place people know to go to find you, authentically. When you think of your website as an afterthought, you aren’t fully leveraging all that your website can and will do for you. But when you think of it first, yo...

Do you know what your zone of genius is? Are you working within it? Are you sharing it with others in a meaningful way? Don\'t worry if you have no idea what I am talking about...this podcast will help you find out. It will challenge you to find what makes you uniquely amazing and leverage that gift to change the world, the lives of others, and your own life in the process. If you are ready to emb...

We are digging into the specifics of what makes an author website stand out, and today, we are taking it even further and giving insights into the three types of websites authors should consider when developing their own. Being educated on the possibilities could open doors for you to think bigger about where you are, where you want to go, and how your website can help you get there! In this episo...

Understanding the goal of your website and how it connects with your strategies will ensure that it not only meets your needs, but it also meets the needs of those you want to engage with you. Your strategy will dictate the elements that you need in your website to ensure that your website works *for* you! In this episode of The emPowered Author Podcast, Stephanie chats with Sandy Wiles, website d...

Building a digital presence for yourself — and your author brand — shouldn’t be something you question. And if you are, let me answer it for you. Yes, you need a digital presence and yes, it needs to start and end with a website. A website provides validity and credibility to you, your business and your book, too! In this episode of The emPowered Author Podcast, Stephanie chats with Sandy Wiles, w...

If you are looking for a book to help guide you to be the best you possible, this book may be for you. If you are interested in understanding the underlying success metrics of successful people – and successful women – I’d recommend you dive into this book. If you can’t figure out why you are stuck or how to get unstuck, this book may push you a bit. And, if you are wanting to reach your potential...

Are you anything like the kazillion people out there who set a goal but never accomplish it? In January, you get pumped to try something new – lose weight, finish something you’ve already started, dive into something you’ve always wanted to. Maybe that goal is to write a book. But, alas, a few weeks in and you’ve already forgotten what your goal was in the first place. If that rings a bell, you ha...

Choosing a publishing approach is a personal choice. And depending upon your goals and needs, it may vary from another. As long as you come to the table with open eyes and open ears, and clarity on what you get and what you don’t, the decision shouldn\'t be a complicated one. In this episode of The emPowered Author Podcast, Stephanie explains the various publishing options and the pros and cons of...

Feedback. It’s a word that many of us have trouble giving and issues with receiving. But feedback, in and of itself, is not positive or negative. It’s not good or bad, right or wrong. We add our feelings to it due to our experiences from it. In this episode of The emPowered Author Podcast, Stephanie shares how embracing feedback can actually be the thing that helps your book have the most impact....

The best way to sell a book is by ensuring that you write a good book from the get go. And the editing process is one way to do that. It is critical to include in your production schedule. Everyone — even an editor — needs to have their book edited! In this episode of The emPowered Author Podcast, Stephanie chats with Jessica on the importance of ensuring that you have a strong manuscript without...

No matter the reason for writing a book, every author hopes that they write a book that will sell. While the subject matter of your manuscript\'s content plays a large role in your book\'s success, ensuring that your message is written with your ideal reader in mind first and foremost is pivotal. In this episode of The emPowered Author Podcast, Stephanie shares the emPower PR Group\'s \"Write to Y...

What if I were to tell you that you were writing three stories and you didn’t even know it?? Of course you know about the one you are physically writing, but the two other stories you are the author of — the story you speak and the one you think — have tons of power in your life. Almost more than the story you are writing and will one day publish does. In this episode of The emPowered Author Podca...

Don’t let yourself or others stand in the way of writing a book if it’s something you want and need to do. Make it happen, but be sure to tackle it with open eyes. This season of The emPowered Author Podcast is diving into questions many people have before they begin their book writing and publishing journey. In this episode, I touch on understanding the purpose of writing a book and how to measur...

SURPRISE! We are giving you a bonus episode in this season of the The emPowered Author Podcast. This episode takes a deep dive into the creation and transformation of an author brand. Join myself and Stacey Sassine of Epic Reboot as we discuss how her brand was born and the transformations it took along the journey. If you are a nonfiction author who is interested in creating an author brand -- or...

What is the difference between the author brand and the book brand? How are the two connected? How do they work together to create the ideal marketing strategy? It is important to start with your vision and goals as an author and then develop the book brand to line up with that vision. Know your goals, who you want to reach, and how you want the audience to feel to create a successful book brand....

A brand is only as good as it is used. I’ve seen beautiful brands be underutilized and I’ve seen pretty horrific brands been used wayyyyy too much! Your goal is to spend your energy creating the brand that speaks you – your goals, your vision, your mission, your offerings to those who need you, want you and will invest in you – and then allow the brand to work for you. Put the brand to use in mean...

Colors! Who knew that colors had so much power in the development of your brand. Colors elicit emotion, evoke a memory, create a feeling, set the tone of anything ... including an author brand! When you work with your graphic designer (or us at the emPower PR Group), always keep in mind that your brand should be something that screams you ... but something that invites your target audience to conn...

Anyone can use the tools that are out there today to create a logo, but, in my opinion, not everyone can create an effective brand! This episode of The emPowered Author Podcast goes into the depths of author branding and outlines four types of logos and the pros and cons of each type. If you are a nonfiction author who is interested in creating an author brand -- or refreshing your current one --...

We are inundated with brands daily, and for those who are looking to stand out amongst the crowd, you\'ll want to be aware of how your brand -- and how you bring it to life -- is relational and experiential. Your brand is the foundation that helps you achieve your goals and reach those who need you most. In this episode of The emPowered Author Podcast, we talk about fonts and how they are a critic...

Many people think a brand is tangible ... and many authors think their brand is their book\'s brand, too. But the truth is that a brand is actually much bigger than anything tangible. It\'s what creates emotional feelings, connection and drive for people to purchase or engage with you within the first few seconds of interacting with your brand. And boy is your brand important. In this episode of T...

Did you know that hosting a podcast can help you be a guest on others? Being a podcast guest will help you reach people that you never ever would. During this podcast episode, we explore how hosting a podcast can: Help you increase your visibility on other people’s podcasts. Offer a way for listeners of other podcasts to get to know you better and build a relationship with you too. Become a lead m...

Building an email list is an important marketing effort for authors to utilize. However, it’s not as easy as you may think. You have to entice someone to get onto the list and then you have to remain connected without being overly pushy or frequent which could cause you to lose them. This episode discusses how a podcast could be a creative tool to help encourage readers to join your list and provi...

Are you an authorpreneur? Do you even know what that word means?! Well, if I were to take a guess, I would say abso-freaking-lutely you are! If you are an author, you get the beautiful privilege of adding authorpreneur to the list as well because the moment you launch a book, you are also launching a business. It’s likely that your book is a tool for a greater purpose to your message sharing effor...

When most people think about a book launch, they think about an external book launch—a hard launch to the masses. As you consider your external book launch approaches, remember to reflect on your target audience and niche, niche, niche! An external book launch is always exciting, but think about how exciting it could be with a capsule podcast as a companion! You could use it as a tool to help your...

Had I been emPowered with the idea of a capsule podcast, I would have leveraged it to inspire my launch team to help my book be even more successful than it already was. Launch team? What is that?! In this episode, I not only clarify that, but also highlight the ways you can use a capsule podcast with an internal launch. The opportunities are endless when using this approach to motivate your power...