The emPowered Author: A Marketing Podcast for Nonfiction Authors

Do you have the entrepreneur (I mean, authorpreneur) itch? You see other authors who have built businesses from their book’s message and you know you have it in you to do the same. Or, maybe you’re more like Stephanie Feger. The itch only came from a mosquito bite that your book gave you because it knows there is more to do with the message you shared in a book. Whether you are seeking out becomin...

Authorpreneurship ... do you know what it is and how in the world to embrace it? Stephanie Feger, founder and owner of the emPower PR Group, has solved the authorpreneur equation and loves helping authors do the same. In this episode of The emPowered Author Podcast, she shares the three key parts of the authorpreneur equation and offers you insights on how to solve it for yourself, too. (Hint: if...

\"Don\'t fix what isn\'t broke\" is a phrase that should apply to marketing, too. However, most authors (and everyone for that matter) opt to look for new opportunities to market their book and overlook what is right in front of them. You are likely sitting on a gold mind of potential, and in this episode, Stephanie uncovers those gems for you. In this episode of The emPowered Author Podcast, Step...

Tick tock, tick tock. Our life is filled up of moments, and many times we become engrossed with time. It’s how we run our days and our businesses. This episode isn’t about time in the clock sense … but rather in the patience sense. I’m so excited for you to meet a dear friend of mine who is living proof that some of the best marketing is all about timing (and networking). For this episode, Stephan...

If you are an author, you know the power of a library, and I would venture to say you would love to know how you could work with one. Not all libraries run the same way, but most have similar departments that are actively looking for ways to inspire people to come in, to read more, and to fall in love with books like we have. For this episode, Stephanie Feger is joined by Gayle Ryan who just so ha...

Did you know that getting recognition for your amazing book could also be a way to help you continue to market your book? I don’t know about you, but getting an award always excites me … and getting an award as an author, well you may have to scrape me up off the floor because I’ll be a puddle when that happens! The truth is that awards are often overlooked as an opportunity to help spread the wor...

Don’t break what isn’t broken. I think too many times we opt to go after the newest fad in marketing without remembering that there are evergreen and timeless strategies that work, are so effective, and are memorable beyond belief. For this episode, Stephanie Feger is joined by Cathy Fyock, a book coach, who has a simple but extremely effective strategy to help her authors create conversations eve...

When some hear the word marketing, they cringe. And the more authors I meet and get the pleasure of working with, I realize that many feel the same way. “I’d rather be writing than marketing” is a typical come back I receive. Listen, I get it. (Well, not really because I love book marketing … but I do understand.) In this season of The emPowered Author Podcast, I’m uncovering some unique and effec...

An endorsement – at its core – is someone providing you public approval of you, your product, your business, your book. Yes, that’s right … endorsements are a meaningful part of your book’s marketing efforts and today’s episode dives into that. Be prepared to learn all the W’s on endorsements. What it is. Who to ask. When to ask. And some unique ideas to get more! If you don’t ask, you are already...

What can happen when a book coach and a book marketer come together for a virtual chat with a cup of caffeine?! Anything! In this season, Stephanie Feger, owner and chief strategist of the emPower PR Group, shares some of her favorite topics highlighted in a weekly LinkedIn Live she co-hosts with Jennifer Crosswhite, book coach and editor, of Tandem Services Ink. Do you know that old adage … don’t...

What can happen when a book coach and a book marketer come together for a virtual chat with a cup of caffeine?! Anything! In this season, Stephanie Feger, owner and chief strategist of the emPower PR Group, shares some of her favorite topics highlighted in a weekly LinkedIn Live she co-hosts with Jennifer Crosswhite, book coach and editor, of Tandem Services Ink. In this episode of The emPowered A...

What can happen when a book coach and a book marketer come together for a virtual chat with a cup of caffeine?! Anything! In this season, Stephanie Feger, owner and chief strategist of the emPower PR Group, shares some of her favorite topics highlighted in a weekly LinkedIn Live she co-hosts with Jennifer Crosswhite, book coach and editor, of Tandem Services Ink. In this episode of The emPowered A...

What can happen when a book coach and a book marketer come together for a virtual chat with a cup of caffeine?! Anything! In this season, Stephanie Feger, owner and chief strategist of the emPower PR Group, shares some of her favorite topics highlighted in a weekly LinkedIn Live she co-hosts with Jennifer Crosswhite, book coach and editor of Tandem Services Ink. In this episode of The emPowered Au...

What can happen when a book coach and a book marketer come together for a virtual chat with a cup of caffeine?! Anything! In this season, Stephanie Feger, owner and chief strategist of the emPower PR Group, shares some of her favorite topics highlighted in a weekly LinkedIn Live she co-hosts with Jennifer Crosswhite, book coach and editor, of Tandem Services Ink. In this episode of The emPowered A...

In this bonus episode of The emPowered Author Podcast, Stephanie chats with Marcie Keithley, author of The Shoe Box Effect, about her photoshoot and how it helped to tell her visual story. My key takeaway from my chat with Marcie is the reminder that when you know your story, you can collaborate with experts to help bring it to life. Marcie knew and trusted me. I know and trust Chanel. And her pho...

It’s all in the details. We know this! We are authors. Think about the descriptors you use in your writing. Details matter there. And they matter, too, in your photos. You are your brand. Embrace it and be on the lookout for items that help to share it. In this episode of The emPowered Author Podcast, Stephanie chats with Chanel Nicole, personal brand photographer, about all the details. A tip tha...

Don’t get amazing author photos and let them sit on a shelf … or in a Dropbox or Google Drive file collecting internet dust. There is little that pains me more than seeing this happen, especially when you have amazing photos to work with. Use them! Leverage them! Incorporate them into your marketing efforts! In this episode of The emPowered Author Podcast, Stephanie chats with Chanel Nicole, perso...

There are times when ignorance is bliss, but this isn’t one of them. Before you invest in your author photography, make sure to uncover everything that you need to know and didn’t know you needed to know. In this episode of The emPowered Author Podcast, Stephanie chats with Chanel Nicole, personal brand photographer, about all the specifics every author should be aware of early on. Open lines of c...

Finding your perfect photographer doesn’t have to be daunting. Photography is an art, and you want to find a photographer to help you paint the visual story you seek. Don’t just use someone you know or the first person you reach out to. Know what your goals are, and find a photographer who can help achieve them. In this episode of The emPowered Author Podcast, Stephanie chats with Chanel Nicole, p...

I don’t know about you, but I always find a sense of calm when I’m prepared. And, I usually get the most out of something when I come prepared, too. I love finding all the things to help tell the story in the way I want it told. And when you are embarking on a photoshoot, that should be your goal. In this episode of The emPowered Author Podcast, Stephanie chats with Chanel Nicole, personal brand p...

Our world has become extremely visual. One that makes us a bit more “social” and, now more than ever before, photos matter. From selfies to live photos and headshot to lifestyle branding, photography is a way we tell stories, and for my author friends out there, I wanted to make sure you have what you need to tell your visual story in a way that complements your written one. This season of The emP...

Some books I enjoy and others I just can’t shake. They change me to my core. They leave me pondering. They leave me considering new ways to look at life. Tricia Jacobson’s book, NOVA: The Courage to Rise, is one of those, and I’m excited to have had the pleasure to chat with her recently about her book, the journey she took to bring it to life, and the three key aspects of her process that left me...

Who knew there was so much to be known about author websites? Well, Sandy and I knew and today, we are wrapping up this season with everything you didn’t know you needed to know about websites in general. Because, let’s be real, sometimes website verbiage feels like a whole different language. In this episode of The emPowered Author Podcast, Stephanie chats with Sandy Wiles, website designer and d...

This book is a beautiful book for both the long-time Christian and the budding one. I see it as a valuable tool for parents and children, for professionals and students, for young and old, and it has the opportunity to impact any and all people. In this episode of \"What I\'m Reading,\" Stephanie dives into the book, A Letter to the Church and the Next Generation by Robin T. Jennings. While this b...

I bet you weren’t expecting an episode on The emPowered Author Podcast about relationships (yeah, me neither!). But the truth is that when you wrote a book, you were wanting to build a relationship. A one-sided relationship, but still a relationship. The most successful authors open up the relationship and make it two-way, providing a way for engagement to continue and relationships to deepen. Rea...