The Empowered Aesthetics Podcast

In this episode, I'm reading you my cover feature for the June 2026 issue of Dermascope, "Scaling With Sanity." It names something our industry rarely says out loud, which is that growth does not have to cost you your health, your relationships, or the love that brought you into this work in the first place. We get into the real difference between scaling and expanding, why those two...

Feeling discouraged in your aesthetics business? You’re not alone. In this episode of The Empowered Aesthetics Podcast , Shaylee opens up about her own struggles— both in business and in life —and shares three powerful strategies to help you push forward when you’re feeling stuck. If you’ve ever faced slow bookings , client no-shows , or felt the weight of financial stress , this episode is for yo...

Does social media feel like an endless hamster wheel you can’t get off? In this episode of the Empowered Aesthetics Podcast , Shaylee shares the three biggest reasons why staying consistent on social media is so challenging for aesthetics professionals and how to overcome them. Whether you're an esthetician, lash artist, injector, or beyond, you'll learn: 1. The mindset shift from operator to owne...

Ready to turn your social media into a client-attracting machine? In today’s episode, we’re getting back to basics with three essential moves to level up your aesthetic business online. These no-nonsense tips will help you cut through the noise, connect with local clients, and set up your profile to work for you. Say goodbye to wasted time and hello to strategic growth. This is the foundation you...

In this episode of The Empowered Aesthetics Podcast , I’m chatting with Erica from Simply Lash, who has grown her career way beyond just the treatment room. She has her own product line, hosts trainings, and has a ton of knowledge to share about how you can diversify your business, too. We’re breaking down how to grow your clientele, create multiple streams of income, and stay energized in your ca...

This episode is... different... BUT SO GOOD! --------------------- 👩🏻‍💻 ⁠SOCIALLY EMPOWERED ESTHETICIANS (SEE): Click Here To Learn More⁠ 🔥 Glow & Grow Marketing Membership ($4.99): CLICK HERE --------------------- Did you enjoy this episode? Please leave me a review! (I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how t...

This episode is a TREAT! Lety Soto, a Solo Esthetician who is also one of my top students (and what others in our community call the GOAT), joins us to talk about tips to being successful in your career with less than 500 social media followers. Listen all the way through for a 🔥 tip at the end! Connect With Lety: HERE --------------------- 👩🏻‍💻 SOCIALLY EMPOWERED ESTHETICIANS (SEE): Click Her...

In this episode, I walk you through the steps to have a super profitable Black Friday & Cyber Monday weekend PLUS why you should NEVER drop your prices if you aren't booking clients (+ what to do instead). --------------------- 🛍️ 10 Day Black Friday & Cyber Monday Marketing Challenge 👩🏻‍💻 ⁠⁠⁠FREE WEBINAR TRAINING: Click Here To Register⁠⁠⁠ --------------------- Did you enjoy this e...

In this episode, I teach you exactly how I've cracked the code to increase your Instagram Story views AND ROI (Return On Investment). When you implement the strategies I teach in this episode, your views and engagement will spike and you will be booking more clients and selling more products. Enjoy! --------------------- 👩🏻‍💻 ⁠⁠FREE WEBINAR TRAINING: Click Here To Register⁠⁠ ---------------...

In this episode, I share two HUGE updates in my life + business, how to navigate a growth stunt in your social media, and why you should be diversifying your marketing and income streams as an Esthetician or Beauty Professional! LINKS I MENTION Superhuman Guided Meditation App: Click Here --------------------- 👩🏻‍💻 ⁠FREE WEBINAR TRAINING: Click Here To Register⁠ --------------------- Did you en...

Join me in this episode as I discuss the controversial: Community Over Competition movement in the esthetics industry. Learn why I *DON'T* agree with it and what you can do instead to uplevel your biz. 👩🏻‍💻 ⁠⁠FREE WEBINAR TRAINING: Click Here To Register⁠⁠ --------------------- Did you enjoy this episode? Please leave me a review! (I would love only 5 stars, so if I didn't exceed your e...

Join me in this episode as I share 3 hacks I use myself to beat overwhelm + depression/anxiety as an entrepreneur. 👩🏻‍💻 ⁠⁠FREE WEBINAR TRAINING: Click Here To Register⁠⁠ --------------------- Did you enjoy this episode? Please leave me a review! (I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even be...

Join me in this episode as I share a couple of exciting updates that have happened in my world, what I wish I would have done when I was trying to grow my business, why my mom calls me out on my s***, and my #1 tip for growing on social media. 👩🏻‍💻 ⁠⁠FREE WEBINAR TRAINING: Click Here To Register⁠⁠ --------------------- Did you enjoy this episode? Please leave me a review! (I would love only 5 s...

Join me in this episode as I answer the most popular questions I get about Social Media Marketing. From hashtags to the best times to post, I know you have wondered some of the same things when it comes to marketing YOUR esthetics business through social media. 👩🏻‍💻 ⁠⁠FREE WEBINAR TRAINING: Click Here To Register⁠⁠ --------------------- Did you enjoy this episode? Please leave me a review! (I w...

Welcome to Episode 2! Join me in this episode as I answer the most popular questions I get about Social Media Marketing. From hashtags to the best times to post, I know you have wondered some of the same things when it comes to marketing YOUR esthetics business through social media. --------------------- Did you enjoy this episode? Please leave me a review! (I would love only 5 stars, so if I didn...

Welcome to Episode 1 of The Empowered Esthetician Podcast! Whether you're a Licensed Esthetician, Esti Student, Lash or Brow Artist, Med Spa Owner, PMU Artist, Facialist, Solo Esthetician, or in the Beauty Industry, YOU are in the right place. Join me in this episode as I tell you a bit more about me and my story and set the foundation for the future of this podcast.  --------------------- Did...