The Employee Advocacy & Influence Podcast

The importance of a Test, Listen & Learn approach and creating feedback loops to guide your employee advocacy success. In this episode, we discuss, why an authentic tone of voice is a must, would your employees share content, how to tell if employee shares resonate with audiences,  the dark social impact of employee advocacy AND how to create employee advocate feedback loops. How active are yo...

Exciting announcement: we’ve got a book coming out! In the next 4 episodes of the Employee Advocacy & Influence podcast, our CEO Bradley Keenan will share some of the best Employee Advocacy tips, chosen from the book at random! In today’s episode, find out about how to encourage employee advocacy program sign-ups, and why you shouldn’t force it. How active are your employees on social?  Often...

You’re interrupting people’s day - so, you better make it worth their while if you want employee advocacy success! A well thought out, and structured post caption can be the difference between impact for your social content and failure. THIS is how to get it right and hit your goals. In this episode, we discuss, why you shouldn't worry about ‘link hate’, how you change behaviour in a moment,...

When life gets in the way, posting to social media falls by the wayside. Scheduling content and keeping your content “evergreen” are your secret weapons to keep your employees’ social media presence consistent. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Gra...

What is the Pyramid of Employee Influence? Find out how it can help you decide which employees to include in an advocacy program. Do you really need 100% of your employees engaged in advocacy for it be successful? How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program....

This is the single BIGGEST piece of advice for onboarding new users to your advocacy program. In this episode, we talk about the mistakes we’ve seen made when launching an employee advocacy program and HOW you can ensure success when it comes to getting employees to join your program and maintaining engagement. How active are your employees on social?  Often it's a great way to understand the...

Think all employee advocacy programs are just people sharing the same message over and over again? Or that you can spot an initiative a mile off when people are sharing the exact same thing? Well, GOOD employee advocacy really isn’t this and the assumption shouldn’t be that all employee advocacy programs follow the same strategy. In this episode, we discuss, why seeing bad implementations of other...

Employee advocacy works incredibly well for B2B companies, but can it be successful for a B2C business? Which social networks are right for B2C employee advocacy? Consider taking a different approach to advocacy: maybe it’s time to open up your advocacy program to consumers too! In this episode, we discuss; the social media spectrum; the difference between B2B and B2C advocacy programs; the import...

Unhappy with the results of your employee advocacy program? Inherited an employee advocacy program but disappointed with employee engagement? Well, there are times where a program just needs a re-boot to take results to the next level. We talk about why you need to establish what went wrong the first time, how to create your NEW gameplan, plus the importance of identifying and COMMUNICATING your e...

Content tumbleweeds…. Are you creating loads of content that nobody shares? Worse. Your Sales team don’t see the value? In this episode, we discuss how you can effectively onboard your sales team to your advocacy program. We talk about how salespeople have the most vested interest, the easiest way to get salespeople onboard, what to do BEFORE you carry out any employee advocacy training, an absolu...

Sliding door moments… Say hello to your new career launch pad! In this episode, we look at how employee advocacy can be a career-launch pad. We talk about the network effect of employee advocacy, its purpose, how to increase impact by 300%, provide a career differentiator AND how to build your personal business case! How active are your employees on social?  Often it's a great way to understa...

Counter-intuitive? Maybe. Maybe not. Hear us out as there is a logic to our madness of why you SHOULD limit your employee advocacy. In this episode,  we talk about the four types of employees, what wise program leaders do, what we advise clients to limit daily shares to, the content economics of employee advocacy AND explain what the MOST important thing to remember is! How active are your employe...

When times get tough, it’s even more important to assess what is and isn’t working for your organization. BUT how do you avoid going silent and continue to communicate regularly with your target audience in the most cost-effective way?  Well, it starts with your employees - the people already closest to your business AND moving the needle is easier than you may think! In this episode,  we talk abo...

How does internal communications impact employee advocacy? Are they the same thing? In this episode,  we talk about the first step and how employee advocacy forms an internal communication function.  We'll cover; what we found from analysing over 1,000 social media posts from employees, how to utilize your existing internal comms tools for even greater impact, why you should ask yourself this...

This is how to make your social media policy ‘employee-ready’! In this episode,  we talk about how you can evolve from a "Do Not Post on Social Media" strategy to a "Post on Social Media" strategy with your employees. We'll cover; what 55% of Employees have NO idea about, what your Employee-Ready Social Media Policy MUST include, how to support your Employee Advocates, AND...

Want to encourage employees to become content creators? In this episode,  we talk about how to get more employees to submit content to you. We'll cover; why creating B2B social that doesn’t suck is difficult, what you can do to help your B2B social presence, the one thing you have to accept, what many get so wrong, AND finally, introduce you to the REALLY simple employee-generated content fra...

We get asked this question all the time! In this episode,  we talk about how you can get your CEO to post on social media. We'll cover; what to do if your CEO doesn’t get social, how you can show the value, how to build a business case for employee advocacy, AND finally, introduce you to the Social CEO Framework which features the steps you can take right away and take your C-Level Executives...

This has to be the NUMBER 1 employee advocacy blunder we see! In this episode,  we talk about the biggest blunder employee advocacy programs make. We'll cover; what YOU need for Employee Advocacy SUCCESS, the power of dynamic content, how time-effective distribution can equal continued program value, AND finally, what the true aim of good employee advocacy should be. How active are your emplo...

Mastering user engagement is the key to success for your employee advocacy program. BUT, how do you ensure this? In this episode,  we talk about how to master user adoption with your employee advocacy program. We'll cover; HOW to lead from the front, the benefits of creating a feedback loop, harnessing the POWER of new recruits, AND finally, how you can re-engage lapsed users.  How active are...

Social selling is every salesperson's greatest asset, and it's employee advocacy's secret weapon! In this episode,  we talk about how your social selling efforts can be taken to the next level with an employee advocacy platform. We'll cover; how to become THAT go-to person in your industry, why you should embrace employee advocacy as part of your sales process, how to get YOUR...

Should employees be rewarded for participating in your company's employee advocacy program? As with most things in business, the answer is: it depends. In this episode, we discuss gamification, how it can impact your program, and whether or not employees should be rewarded for participating.  We'll cover; the downsides and how gamification can go wrong, how to decide if gamification will...

It's no secret that tech companies love alliteration, and we're no different! In this episode, we talk about the 3 C's of Employee Advocacy - content, culture and coordination. We'll cover; the content that will make your employee advocacy take off, how to power your employee advocacy program with FREE content, the ULTIMATE hack to finding talent for your organization, the numb...

We're starting at the start, well, before the start! In this episode, we talk about the things you need to do way ahead of choosing a technology partner in order to run a successful employee advocacy program. We'll cover; choosing a program manager, defining what advocacy-ready content actually means, what success will look like AND  finally, the most important thing that you MUST do bef...