The Employee Advocacy & Influence Podcast

Answer engine optimization (AEO) and generative engine optimization (GEO) rely heavily on brand recommendations, mentions, and citations within AI-generated answers. Employee advocacy directly feeds these artificial intelligence models by distributing highly trusted, human-sounding employee-generated content (EGC) across social channels and communities like LinkedIn and Reddit. We are joined by Ga...

Ever wonder how G2 employees manage to completely dominate your LinkedIn feed with high-value content? In this episode, Lewis Gray and Elliot Elsley sit down with Jenny Gardynski, Senior Director of Content and Communications at G2. With over 13 years of PR agency experience representing fast-growing B2B tech giants, Jenny knows exactly how to build authentic brand awareness from the inside out. L...

How do you turn employees into active brand advocates in less than 90 days? In this episode, Anna Laura McGranahan, the driving force behind the social media strategy at Aptean, an AI-enhanced enterprise software, shares her blueprint for migrating from manual, untrackable social sharing to a high-performance advocacy engine that hit its end-of-year goals in just four weeks. Listeners will discove...

Can you run a successful employee advocacy program when every single post is subject to regulatory enforcement? Beatrice Edera Panariello, Senior Digital Marketing Manager at Aviva Investors, joins the show to reveal how she built an award-winning program that’s delivered over half a million pounds in equivalent media value within one of the world’s most tightly regulated industries. This episode...

Your employees are your company’s most underutilized marketing channel. Relying solely on corporate pages means missing out on the authentic, human-centric voice that modern buyers and candidates trust. In this episode, we are joined by Zach Blew, a Talent Brand and People Programs Leader formerly of Meta and Glassdoor. Zach shares his experience from his time at Meta, including the nuts and bolts...

Stop treating employee advocacy as an “optional extra” and start treating it as business infrastructure. Download the free 2026 Employee Advocacy Benchmark Report. In this special episode, host Lewis Gray breaks down the insights from the second annual Employee Advocacy Benchmark Report. Drawing on data from global programs, including giants like Cisco, Nissan, and Toyota. Lewis reveals why 2026 i...

How do you transform a global icon known for luxury cars into a performance-driven technology powerhouse through the voices of its own people? In this episode, we are joined by Steven Brand, Global Employer Brand Lead at Rolls-Royce. Listeners will hear why employee voices carry more weight than corporate channels and how Rolls-Royce uses a unified employer brand to challenge and correct market mi...

What happens when you stop shouting into the void of corporate social media and start empowering your most authentic assets: your people? In this episode, we are joined by Vicky Cunningham, Marketing Director at Efficio. With a background in financial services, journalism, and even acting, Vicky brings a unique perspective on how people buy from people, particularly in the niche world of procureme...

How do you convince a room full of engineers that they belong on social media? It’s a challenge many marketers face, but Tolulope Aribisala-Tijani has cracked the code at Hatch by focusing on how social media will help them achieve their goals. In this episode, Tolulope, Social Media Marketing Manager at Hatch, shares the blueprint for building an employee advocacy strategy within a global enginee...

How do you convince 400+ employees in a global financial technology firm to become active brand advocates on LinkedIn? In this episode, we are joined by Lauren Harbury, Head of Social and Paid Media at Broadridge. With over a decade of experience at Fortune 500 brands like Wells Fargo, Lauren is a master at navigating the complexities of social strategy within highly regulated environments. Lauren...

The most effective way to launch and run a successful employee advocacy program in a regulated industry is to build momentum first, track meaningful metrics, and demonstrate impact early to earn internal buy-in. In this episode, we are joined by Michela Di Giorgio Martin, the Lead Manager - Social Media at AICPA & CIMA. Michela breaks down the journey of launching a highly successful advocacy...

In this episode, we sit down with Robyn Fawcett, Social Media Manager at BT Group. Robyn is a unique breed of practitioner, a former e-learning designer turned influencer who now runs a thriving employee-generated content program for one of the UK’s largest telecommunications brands. Want to know how your employee advocacy strategy really stacks up? Grab your ⁠FREE Employee Advocacy Health Check⁠...

In this episode, we sit down with Holly Kerr, the Global Social Media Lead at AtkinsRéalis. Holly reveals how she transitioned the company from pockets of uncoordinated social activity into a structured global employee advocacy strategy. Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors....

Discover how Nick Martin, Social Media Marketing Manager at Tipalti, scales social influence and employee advocacy at a mid-sized fintech organization. Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors. In this episode, we explore the unique middle ground of employee advocacy, where you...

Discover the secret sauce of purpose-driven employer branding with Matt Eyre, the EVP Lead at Co-op. Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors. In this episode, we explore how one of the UK’s most iconic member-owned organizations approaches employee advocacy. Matt shares the jou...

Discover how TOPdesk uses a dual approach to employee advocacy to drive authentic engagement and outperform paid media results. Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here. In this episode, Lewis Gray and Elliot Elsley welcome Suzanne Meijer, Social Media & Employee Advoca...

Trust is the most important currency a brand has. Learn how Amnesty International uses employee voices to build it organically. 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors. Eleshea Williams is a Social Media Specialist at Amnesty International, where she manages their global channe...

What happens when every employee acts like an influencer? Megan Batterbury from incident.io shares the exact tactics their talent team used to spike web traffic and reach niche candidates without a formal employee advocacy program. 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here....

Unlock the secrets of Storyblok's top-ranked employee advocacy program with Alexandra Asanova. In this episode, Alexandra, Senior Social Media Specialist at Storyblok, shares how her company achieved remarkable success in employee posting on LinkedIn. She dives into how Storyblok cultivates a strong, supportive company culture that naturally encourages employees to share, moving beyond corpor...

Learn how AstraZeneca builds powerful employee advocacy, even in highly regulated pharma. Agata Qanadilo shares her playbook. Agata Qanadilo, Employer Brand and Recruitment Marketing Manager at AstraZeneca, is a true pioneer. She built AstraZeneca Poland's employer branding function and employee advocacy program from the ground up, navigating strict compliance while fostering authentic employ...

Erik Frølund, Employer Brand Lead at 3Shape, reveals how to build powerful grassroots employee advocacy from scratch, balancing authenticity and leadership buy-in. Erik shares his unique 5-year journey developing a successful employee advocacy program initially without any dedicated tools. In this episode, Erik dives into 3Shape's strategic shift in its employer brand, moving to corporate com...

Unlock successful employee advocacy with Xandrina Allday. Learn how to tailor strategies, build trust, and empower employee social sharing. This week, join Lewis Gray and Elliot Elsley as they welcome Xandrina Allday, a leading social media consultant and founder of Allday Marketing. With a decade of experience, Xandrina has helped countless organizations master employee-generated content and laun...

Signify's Stefanie Del Moral reveals how she built a powerful personal brand on LinkedIn by participating in employee advocacy programs. In this episode, Lewis Gray and Elliot Elsley speak with special guest Stefanie Del Moral, Global Digital Marketing Manager at Signify. Stefanie shares her unique perspective as an end-user and thriving employee advocate, detailing her journey of mastering L...

Lewis Gray uncovers why employees don't post on LinkedIn and shares expert strategies to empower your team for powerful social media impact. Join Lewis as he tackles one of the most persistent challenges when managing employee advocacy initiatives: getting employees to post on LinkedIn consistently. In this episode, Lewis dives deep into the psychology behind why many employees hesitate to sh...

Discover how Benjamin Gredeson empowers leaders and employees to build authentic B2B influence. In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Elliot Elsley chat with Benjamin Gredeson, a global employer brand and culture strategist known for successfully scaling employee advocacy programs. Benjamin shares invaluable, real-world experience on securing senior...