THE EMPIRE STATE OF MIND

Ever looked back on your early days and  cringed  at the things you did? Ohhh, same. In this episode, I’m pulling back the curtain on the most painful (and totally avoidable) mistakes I made as a Virtual Assistant—so you don’t have to learn the hard way. Here’s what I’m exposing in today’s episode: ❌ The low pricing trap that kept me broke and overworked ❌ The ridiculous task I said “yes” to tha...

Fear isn’t a stop sign. It’s a green light. You know that thing you’ve been putting off? The business, the dream, the bold next move you say you want—but you’re waiting until you feel “ready”? In this episode, we’re diving deep into why fear is actually a lie, and why it is a proof you’re on the right path. We're talking how to move through self-doubt, and why the hardest moments always come r...

A polished branding, perfect social media posts, or needing to have aaall the answers & knowledge: As new VA's, you often procrastine due to perfectionism. But the truth is, what really brings results (and clients) isn’t perfection, it’s connection. In this episode, we’ll explore: 💸 How focusing on relationships creates a more engaged audience Discover why trust and authenticity are the k...

This week, we’re diving into a topic that so many new VA's struggle with: How to attract dream clients without being or feeling pushy, or salesy. Before we get into it, can I just say how funny it is that I said “thrilled” at the start of this episode? Because I can’t say that word without thinking of Emily Gilmore from Gilmore Girls and her iconic “I’m absolutely thrilled.” If you know, you know!...

If you’ve ever found yourself obsessing over Instagram likes or follower counts, this episode is here to shift your focus to what truly matters. As Virtual Assistants and business owners, social media is one of our most powerful tools for growth and business results - but only if you’re tracking the right metrics. Today, we’ll break down how to use Instagram Analytics to grow your business and gen...

In this week’s episode, we’re peeling back the layers to uncover what you’re really chasing in life - and it’s not what you might think. It’s easy to believe that more money, success, or material achievements are the ultimate goals. But what we’re truly seeking runs much deeper. It’s freedom. But not just any freedom, the kind that feels aligned, grounded, and alive. In this episode, we’ll explore...

Welcome to The Empire State of Mind! 🎙️ This week, we’re diving into how to start the new year with clarity, focus, and empowered action - without the pressure or rigidity of annoying New Year’s resolutions. Leave behind the “all-or-nothing” energy of resolutions and embrace a mindset of alignment and intentional action. Here’s what we’ll cover: 🥂 Why mindset matters more than goals Cultivate a m...

Social media can feel like an overwhelming maze for Virtual Assistants, especially when you’re bombarded with advice that doesn’t seem to work. In this episode, we’re busting some of the biggest social media myths holding VAs back. If you’ve ever felt like you need to post every day, be active on all platforms, or grow a massive following to land clients - this one’s for you. 🎙️ Here’s what we’ll...

If you’re a Virtual Assistant - or aspiring to become one - this episode is your go-to guide for creating a portfolio that stands out, and converts! Your portfolio is more than just a collection of your skills, it’s your virtual handshake and your ticket to standing out in the competitive VA market. In this episode, I’m breaking down: 👌🏻 Why every VA needs a portfolio & What a portfolio is D...

Welcome to The Empire State of Mind, where you build a bold business, lead fearlessly, and live limitlessly! In this episode, we’re diving into how to make 2025 the year you finally stop holding back and start living the life you’ve always dreamed of. I’m sharing three powerful, actionable steps to help you: 1️⃣ Define what you really want, beyond what feels realistic. 2️⃣ Build courage through co...

Welcome to The Empire State of Mind, where you build a bold business, lead fearlessly, and live limitlessly! Today, we’re diving into one of the biggest barriers stopping so many aspiring entrepreneurs from making their dream life a reality: Fear. If you’ve ever worried about feeling lonely without your office crew, stressed over leaving a steady paycheck behind, or doubted your ability to succeed...

Are you dreaming of a life where you can work from anywhere, set your own schedule, and do work you truly enjoy? Becoming a Virtual Assistant could be your perfect next step for you! In today’s episode, I’m breaking down everything you need to know to start your career as a VA. We’ll cover: - What a Virtual Assistant is and why businesses are hiring them. - The key steps to launching your VA busin...

These six life lessons will catapult you directly into your full potential because believe it or not, how you're living life right now, with the mindset you're going through your life right now, you are not able to step into your full potential You are not. You're blocking yourself and this is exactly why I share these six essential life lessons and mindset shifts with you today, so that you can d...

Your inner critic got loud again? In this episode, we're talking about where self doubt comes from, how to be self compassionate, a powerful visualization exercise, why self doubt thrives in inaction and what to do about it to break free from it , and finally stepping into the most powerful version of yourself. Yes, breaing self doubt requires work. Yes, it’s hard work. But it's how you plant the...

Becoming a VA doesn’t require years of experience or a laundry list of skills. In fact, you can get started with just a few simple skills you already have - and the good news is, business owners are actively looking for help with these tasks. Many entrepreneurs and small business owners feel overwhelmed with day-to-day operations, and that’s where you as a VA come in to save their day. In this epi...

Want to stand out as a Virtual Assistant? Specialising in the right niche is THE game-changer you need! From social media management to e-commerce support, we'll dive into the 9 hottest niche markets for Virtual Assistants. Finding the right niche not only sets you apart, makes it easy for you to market and to find clients, it also boosts your income (a lot). Let's Dive in and explore what the top...

Ready to break free from limiting beliefs and step into a whole new level of success, both in your life and your business? In this episode, we’re talking about THE three transformational concepts that have the power to shift how you approach literally everything - to give you some of my personal examples: It goes all the way from overcoming the fear of showing my face online and what others might...

We do some deep subconscious work today, that will not only align you with your goals, but that will also make you achieve them! I love this exercise, because it's your North Star, it's the crystal clear vision that you're working towards to (and that you're going to make your reality!), it's the motivation to work on your business no matter what, it's the path to your goals, and it's the trust wi...

I liked my office job; one of them, I even LOVED. For more than 3 years I was working as a consultant for a finance company, helping people making their dreams of a life abroad true (from building a dog kennel in Spain, to working as a dentist in cape town or living an off-grid life in the jungle of Brazil.. loved it! 🥹) My 9-5 office job provided stability, a safe monthly paycheck, and a sense o...

What if you could build your own Virtual Assistant Business and start earning online - in just 8 weeks? In this episode, we’re chatting aaall about the VA Academy. Coming directly from my home office at Gardermoen (Oslo Airport) lol - if you follow me on the gram you already know how often I work from here during all my travels #thedigitalnomadlife. Thanks to the airport for the great wifi here!...

This is the real, raw and brutally honest life update of the last 8 months! Talking about the life in a new country, surrounded by a new culture, a language I didn't understand a single bit of for the first few months, the feeling of overwhelm, going out of the comfort zone in all areas of life, nervous system regulation, knowing no one around you and suddenly being married and deciding to mov...

A coachee recently said to me that she always thought that she can’t be her goofy, funny self as an entrepreneur… “I have to be serious to be seen as an entrepreneur and for the people to trust me”. And that my loves, is such a common belief! That belief leads to you not being yourself and you putting a mask on everytime you step into your business, which won’t bring you authority, it won’t bring...

The life above the arctic circle with all its beauty and with all its challenges - let’s talk about it! I’m spilling all the tea about what it really is like to live above the arctic circle (specifically in Northern Norway), the winter days with 4 hours of daylight and the summer days with the midnight sun that never sets (daylight all day every day). How it feels, the impact it has on the body an...

In this episode, I’m sharing my personal concept with you that really uplevelled my life and my habits, aka my lifestyle!  We’re taking consistency and non negotiable habit building to a complete new, yet very simple and easy to implement level 🥂✨  It’s not about the next influencer habit, joining the 5am club or walking 10k steps a day. This methodology applies to every single lifestyle change...

I’m in the midst of creating my newest online course (and oh my god the course is going to be ah-mazing 😮‍💨) but on the way of getting there, imposter and procrastination kicked me in the face - hard 😂 And that’s exactly why I want to share this with you today, because it happens so often that we get stuck in imposter mode, or end up not going after what we really want completely because of the...