The EMpire Diaries

"One Facebook post. That is it. One post in one Facebook group, and from that one post she got 88 sign-ups." Becky runs a GCSE science tutoring business. She didn't spend thousands on ads. She didn't become an influencer. She just got intentional about how she marketed her business, and 1 post brought in 10,000+ views, around 300 comments, 88 sign-ups and 2 new students within 24 hours. In this so...

"I'm not going to come on here and apologise for not showing up every single week." The SAS expedition with Ant Middleton, AI agents running my business, hospital dashes, a migraine 30 minutes before a London keynote, and 1 year since the darkest point of my life. This is the honest EMpowered catch-up. No highlight reel. It's been a month of family emergencies, business growth and big reflections....

“Your home is part of the operating system underneath your ambition.” We spend so much time trying to become more productive. Better routines. Better time management. More discipline. Another planner. Another app. But what if part of the problem isn’t you? What if the environment you’re trying to build your business and your life inside is constantly creating more work for your brain? In this epis...

"We've somehow confused visibility with viability. And they're not the same thing." A business can look incredible online and be haemorrhaging money behind the scenes. Someone with 700 followers can be making more profit than someone with 70,000. Someone working from their kitchen table can have more financial freedom than someone with an office and a team. And someone shouting a...

"My problem wasn't that my business depended on me. My problem was that my mind did." Emily just came back from 10 days in Turkey, the first proper family holiday with her husband and their two kids in almost 3 years. Before she left, she made herself a promise. Not to try and switch off. To actually do it. Her business runs without her. Systems, automation, a trained team, boundarie...

"Your customer doesn't always need more information. They need fewer reasons to feel uncertain." Someone finds your business, follows you, enquires, asks for your prices, books a discovery call or adds a product to their basket. Then... nothing!!! 👻 Most business owners assume it's because they're too expensive. But what if that's not the real reason? In this solo episod...

"You wouldn't say that you fell for a burglary. It's something that happened to you. You were targeted." Cecilie Fjellhøy was the golden child. Great grades, a career in tech, a master's degree in the UK, and a hopeless romantic who believed in love. Then she swiped right on a man calling himself Simon Leviev, and in just three weeks, he ramped up £67,000 on her Amex card. By...

"New levels bring new devils. And I'm done pretending mine don't exist." Everyone tells you to chase the next level. Push forward, grow the business, hit the goal. What nobody tells you is that your problems don't disappear when you get there. They just change shape. In this deeply honest solo episode, Emily pulls back the curtain on the last few weeks of running EMpowered, a...

Esther Ghey, mother of Brianna Ghey, joins The EMpire Diaries to talk online safety, forgiveness and the legacy her daughter left behind. What do you say to a mother who has turned the most unimaginable loss into a movement that could protect millions of children? In this episode, I sit down with Esther Ghey, founder of the Brianna Ghey Legacy Project and one of the UK's most important voices...

What happens when 10 women come together in one room and start having the conversations most people keep to themselves? This episode of The EMpire Diaries is completely unscripted, unfiltered and unexpectedly powerful. During my Content, Confidence & Visibility Weekend, a group of incredible women began sharing their thoughts, experiences and struggles around confidence, money, judgement, self...

What happens when a group of female business owners come together in one room and starts having the conversations most women are thinking but rarely say out loud? This episode of The EMpire Diaries is unlike any I've recorded before. It wasn't planned. It wasn't scripted. It wasn't part of the agenda. During my Content, Confidence & Visibility Weekend , a group of incredible women started talk...

What started as a Content, Confidence & Visibility Weekend became something far deeper than I ever expected… In this deeply personal diary-entry style episode of The EMpire Diaries, I reflect on one of the most emotional and transformational weekends I’ve ever created... and the lessons it taught me about visibility, burnout, confidence, ambition, motherhood, purpose and the waves we ride thro...

You don’t actually lack confidence… you’re just becoming someone your old identity no longer recognises.” In this powerful solo episode of The EMpire Diaries Podcast, business and marketing strategist Emily Mallender unpacks the real reason so many ambitious women struggle with imposter syndrome, visibility, confidence and charging what they’re worth. Because maybe the problem isn’t that you’re in...

Most people think making more money will make them feel secure. But what happens when life proves that security can disappear overnight? In this episode of The EMpire Diaries , Emily sits down with Rochelle Gilburn ... founder of FLOW , for one of the most honest and powerful conversations we’ve had on the podcast so far. After suddenly losing her husband and being left to raise two young children...

Most of you don’t have a lead problem. You have a system problem. Because right now, you’re doing everything you’ve been told to do… You’re posting. You’re showing up. You’re trying to be visible. But there is nowhere for that visibility to actually convert into a paying client. So one month you’re busy. Enquiries are coming in. You feel like it’s finally working… And the next? Nothing. And that s...

Most websites aren't failing because of bad design. They're failing because the person who built yours didn't understand your business, your clients, your goals, or where your website fits in your marketing strategy. And nobody told you that before you paid them. In this episode, business coach and marketing strategist Emily Mallender says the quiet part loud and walks you through exac...

If you're a business owner wondering why your Facebook reach has dropped in 2026, this episode is going to change everything. Facebook hasn't died. It's completely changed how it works. And most small business owners are still playing by rules that no longer exist. In this episode, business coach and marketing strategist Emily Mallender shares five major Facebook algorithm changes for...

You're doing everything right. You're showing up. You're posting. You're networking. You're giving it everything you've got. And you're still not getting paid what you're worth. This episode is for the woman who is working herself into the ground and quietly wondering... what is wrong with me? Nothing. Absolutely nothing is wrong with you. In this episode, business...

In this episode, business coach and marketing strategist Emily Mallender breaks down why your social media content isn’t converting into clients - even if you’re posting consistently. If you’re a female entrepreneur, mum in business, service provider or personal brand who is visible online but struggling with inconsistent enquiries, this episode will show you exactly what’s missing. Because visibi...

In this episode, business coach and organic social media marketing strategist Emily Mallender shares how to build a social media marketing strategy that actually generates leads, enquiries and paying clients - without relying on paid ads. If you’re a female entrepreneur, mum in business, service provider or personal brand who is posting consistently but not getting results, this episode will show...

In this powerful coaching episode, business coach and marketing strategist Emily Mallender breaks down the 3 critical stages of business growth for women in business, and why so many female entrepreneurs get stuck in the “Hot Mess” stage - feeling overwhelmed, overworked and underpaid despite working hard. If you’re a female entrepreneur, mum in business, service provider or personal brand who fee...

⚠️ Trigger Warning: This episode contains discussion of domestic abuse and violence. This episode shares a powerful domestic abuse survivor story and explores the realities of domestic violence and support for survivors in the UK. In this powerful and deeply moving episode, I sit down with Deborah Jones, founder and CEO of Resolute Women’s Support Services, a charity dedicated to supporting women...

In this powerful coaching episode, Emily breaks down why trying to do everything yourself is one of the biggest reasons women in business feel overwhelmed, stuck and burnt out, even when they’re successful. If you’re a female entrepreneur, mum in business, or personal brand who feels stretched, mentally overloaded, or like your business relies completely on you, this episode will help you understa...

In this powerful coaching episode, Emily breaks down why so many women in business are working harder than ever but s till not making the money they deserve , and what to do about it. If you’re a female entrepreneur, mum in business, or service/product-based business owner who feels exhausted, resentful, or quietly underpaid for the effort you’re putting in, this episode will help you understand e...

In this powerful coaching episode, Emily breaks down how women in business can build real visibility without burning out, disappearing, or feeling overwhelmed by content creation . If you’re a female entrepreneur, mum in business, or personal brand who knows you need to be more visible but feels exhausted, inconsistent, or unsure what to post, this episode will give you a calm, sustainable strateg...