The eMobility Marketing Podcast

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Lewis Howard, co-founder of BridgeX, about the real bottlenecks in scaling micromobility for last mile delivery. Lewis explains why the hardware is no longer the hard part, and why everything around the vehicle, from charging and maintenance to insurance, financing, and route planning, is what determines whether a fleet...

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Diana Cwick, marketing and operations manager at Revs and host of the Charge Talk podcast, about why EV charging companies need to stop communicating like tech companies and start thinking like media brands. Diana explains why education is still the most critical and most underused growth lever in the industry, and why...

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Wilhelm Henriksson, Head of Network Strategy and Business Intelligence at Plugsurfing, about how the role of charging platforms is rapidly evolving beyond a simple roaming layer. Wilhelm shares how Plugsurfing made the strategic decision to narrow its focus to managed roaming and APIs, and why that specialization has gi...

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Stewart McKee, eMobility Director at Ventum Associates, about Nano Marketing, a precision-focused approach designed for companies where growth depends on winning a small number of high-value strategic accounts rather than generating volume leads. Stewart explains why traditional marketing is fundamentally misaligned wit...

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Elena Ciccotelli, founder of the EVs for Everyone podcast, about why human connection has become the most powerful and most underused growth lever in the e-mobility industry. Elena argues that the era of spec sheets and environmental messaging is over, and that brands now need to sell identity, belonging, and lifestyle...

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Victoria Hutton, Fractional CMO for EV and tech startups in the UK, about what it really takes to win in one of Europe's most competitive electric vehicle markets. Victoria draws on her experience at Polestar and InstaVolt to explain why the era of broad brand awareness campaigns is over and why distribution channels ar...

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Barry Henderson, copywriter at Nexxt Industry, about the evolving role of human writers in the age of AI. Barry explains how the flood of AI-generated content has raised the baseline of writing but also led to a "blandification" where copy feels generic and forgettable. He shares his perspective on why human-led, unique...

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Zak Winnick, founder of Rangeway, about how he built attention for a new EV charging brand before a single site opened. Zak explains how he used LinkedIn, AI-generated concept visuals, and a clear founder point of view to get noticed by major players across the e-mobility industry. He shares how Rangeway evolved from an...

Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Philipp Maier, founder of Lazy Growth Partners, about what it really takes for executives to build authority on LinkedIn and turn content into pipeline. Philipp explains why most leadership content fails: there is no real buy-in, no clear business goal, and no system to keep it running when priorities shift. He...

Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Christophe Lephilibert, Marketing & Communications Director at FLEXeCHARGE, about how to market a highly technical EV charging product that buyers barely see and often do not fully understand. Christophe explains why FLEXeCHARGE leads with pain, value, and business outcomes instead of product detail. For ch...

Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Matt Teske, Founder and CEO of Chargeway, about the biggest EV adoption blocker most teams ignore: communication. Matt explains why the industry keeps talking in engineering terms (kW, kWh, amps, volts, plug types) even though most buyers just want three answers: Can I plug in here? How long will it take? Can I...

Welcome to the eMobility Marketing Podcast. In this episode, Theo speaks with Arne Meusel, Managing Director and Co-Founder of Cirrantic, the company behind one of the most sophisticated POI data pipelines in the e-mobility ecosystem. While most CPOs focus on pricing, campaigns, or hardware upgrades to boost utilization, Arne argues the real battle is fought much earlier: visibility. If your charg...

Welcome to the eMobility Marketing Podcast. In this episode, Theo speaks with Victoria Ulbricht, an event sales and activation specialist who supports renewable energy and e-mobility companies in turning trade fairs into real sales outcomes. Most brands invest heavily in booths, travel, logistics, and sponsorships—but leave without a single measurable deal because they rely on hope instead of prep...

Welcome to the eMobility Marketing Podcast! Theo sits down with Maarten Hachmang, founder of LaadpasTop10.nl and curator of one of Europe’s most trusted EV charging price databases. Together they unpack how pricing, transparency, and reliability shape brand perception for charge point operators—and why a tight, predictable tariff band outperforms “cheapest today.” Maarten explains how pricing is e...

Welcome to the eMobility Marketing Podcast! Theo sits down with Baycho Georgiev, Chief Marketing Officer of  @AMPECO  , one of the world’s leading EV charging management software providers. Together they explore how AMPECO built a global B2B marketing engine powering charge point operators, utilities, and energy companies across more than 50 markets. Baycho shares how AMPECO scaled its marketing f...

Welcome to the eMobility Marketing Podcast! Gideon van Dijk—CEO and co-founder of Chargetrip—sits down with Theo to discuss why range anxiety still shapes EV adoption, how routing technology helps overcome driver insecurities, and why charging point operators (CPOs) must shift from a real estate mindset to a customer-first strategy. From guiding nearly 3 million EV routes this summer to powering r...

Welcome to the eMobility Marketing Podcast! Duncan Forrester—former brand leader at Volvo, Polestar, Volta Trucks, Automobili Pininfarina, and McLaren—joins Theo to share his lessons on building trust, crafting narratives, and steering EV startups through today’s toughest challenges. From luxury EVs to electrified trucks and hypercars, Duncan has helped launch some of the most recognized names in...

This is the eMobility Marketing Podcast! Scott Murphy—advertising veteran, founder of Clover, and longtime mobility innovator—joins Theo to share how marketing and brand strategy have shaped his journey from New York City mopeds to Valencia’s cycling utopia. Scott walks us through his winding path: from OpenAirplane’s universal pilot check rides, to Revel’s 7,000-strong moped fleet, to London’s ca...

How important is design and visuality for your eMobility brand? Tune in to the third episode of the eMobility marketing podcast with guests Valentina Franzi and Merel van Buren, the talented graphic designers from Nexxt Industry's design team! We speak about: 🎙️ Approaching design in the eMobility sector 🎨 The challenges of creating visuals for a fast-growing industry 🌍 Why great design matters...