The Emily Osmond Show

Join me as I share the learnings, challenges and wins I’ve had during March 2020. I discuss how Covid-19 has impacted my business, what I’m focussing on, and the mindset shift that’s helping me right now. Click the link in my Instagram bio @emilyosmond to register for the free online Instagram Workshop where you'll learn  how to power your holistic online marketing strategy using the power of Inst...

It’s true that other people’s success can sometimes bring out some not so positive feelings in us. I’ve certainly got stuck for far too long in anxiety and low self confidence after comparing myself to others. And even with the support of friends who remind us we shouldn’t compare ourselves to others, and that we are doing great, it can be hard to snap out of these feelings. BUT what if other peop...

Welcome back to the show. I hope you’re holding up ok. If you haven’t, I encourage you to go back and listen to Episode 38: Navigating Covid-19 as small business owners for some strategies and approaches that we can use to navigate this time. I’m also sharing some tips and resources on my Instagram feed and Stories so come over and follow me @emilyosmond and don’t hesitate to reach out via message...

It’s time to quit waiting for permission. I know I’m guilty of looking around to check what others are doing before acting myself. Of holding back and waiting for others to go first to give me permission. Which can mean I sit on decisions spending so long trying to figure out what the right approach is based on others’ actions and opinions. And get stuck there swinging back and forth between optio...

I recently saw someone write in a Facebook Group, “no one is going to be buying right now so I'm going to stop everything”. What that signals to me is her own mindset and her own belief rather than necessarily the reality. The fact that she is just going to stop all of her marketing, stop selling and close down her business because she believes that no one is going to buy from her right now. It is...

Join me as I share the learnings, challenges and results I’ve had during February 2020. I discuss how much I spent - and why - to attend a business retreat, what mindset challenges I’m working on, what my business has brought in this year so far and from what, plus where I’m investing my money. Go to emilyosmond.com/free to join my free Instagram training. And connect with me on Instagram @emilyos...

I’m really excited for you to hear from today’s guest. Naomi Irvin is the owner-operator of In Your Element – a group fitness, personal training and wellness coaching business based in Ballarat, Victoria. Naomi is one of the founding members of my online marketing program, The Modern Marketing Collective, plus she attended my first business retreat, held in 2019. In the last financial year, Naomi...

There is a lot of confusion and mistruths about marketing out there!  In fact, I was speaking at an event about Instagram just recently and one of the attendees put up her hand. She said that she feels overwhelmed by trying to keep on top of Instagram. So I asked her: “how often do you think you should be posting?" Her response? She said that just a few months ago at another Instagram training tha...

Whether it’s landing a magazine cover or planning a major media launch, today’s guest has done it all and she is here to help you achieve Public Relations success for your business. Alicia Penhorwood is the Founder and Marketing Strategy Coach at Harper Collective, where she helps brands to get their message out into the world so that they can connect with their dream customers and grow a business...

In this first month in review episode, I share the biggest lessons, challenges and experiences I’ve had during January 2020. But what I cover is relevant no matter when you listen because the insights are timeless and as entrepreneurs we never stop learning more about ourselves and growing. So join me in this conversation. I also have a free Instagram class where I teach the 5 Step Instagram Sales...

If you don’t yet know the powerhouse I am interviewing today, allow me to acquaint you! This is a woman who started a blog as a hobby in 2011 and now runs one of Australia’s leading interiors platforms, receiving 100,000 unique readers on her site each month. This blog has been her full time business for eight years now, and has been featured in A Current Affair, Sky News, Real Living, Belle and m...

Above anything else, time is often the number one challenge we face as business owners. Which is kind of ironic, because for so many of us, the very reason we started our business was to have more flexibility with our time, to be in control of our time, and ultimately have MORE time for the things we love. But in reality? We’re feeling stuck and pretty overwhelmed in trying to grow our business, a...

Welcome to the third and final special episode in this membership series! Over the past two weeks, we’ve looked at whether an online membership could be the next best step for you, and how to choose the perfect topic for your own membership. Today, we’re exploring the 3 essential steps to launching a successful and profitable membership. Just a reminder that this series is brought to you by my bra...

In last week’s episode, we explored why creating a profitable online membership is the most powerful way to scale your time, impact and income and create predictable, recurring profit each month. And I loved hearing your ideas for your own membership - from public relations, to French language, dog grooming, Pilates teachers and more. And today, we’re going to nail your membership topic. We’ll dis...

Did you know that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to the Harvard Business Review? And it makes sense: you don’t have to spend time and resources to constantly attract new clients: instead you get to focus on keeping your existing clients happy. So what would it look like if 97% of your clients paid you again next m...

Let’s start with some honesty here. How many things do you do at the EXPENSE of your health? What do you prioritise AHEAD of your health? How often do you find yourself saying, "I just need to get this done"... "this project finished"... "this quote out"... and THEN I’ll focus on my health, on getting fit, or eating well? What if instead, we understood more about how our bodies work? And what if o...

Consider this episode the sequel to my previous solo episode: Episode 24 - My 2019 Year in Review. I’m a planning nerd. I LOVE planning. Holidays, parties, and of course businesses. So come with me as I take you through my plan for my 2020 and how I create it. I share what I do before I start planning, how I come up with my revenue goal - and how you can too, how I recommend creating your goals an...

I’m the first to admit that I used to avoid the numbers side of business. I could feel quite anxious about it. I mean I was always the humanities girl and never the maths student. Which of course, I now know, was just an excuse (I wonder if you have a few of those too?!). I avoided looking too much at my numbers and hoped, somehow, it would all work out. Until I realised I needed to get serious ab...

Welcome to this episode, which is my 2019 Year in Review. I know that I love listening to this style content content from other people. So it was something that I wanted to record for you. But it's a little bit nerve wracking because it's pulling back the curtain into sharing what's going on in my business, what happened this year, what I learnt and what I want to do better at. I cover my first ye...

Today I’m introducing you to someone I have loved getting to know over the past couple of years and who has so much to share for others who are starting their business: she is Bridget Murphy. I met Bridget a couple of years ago during a strategy session together, and since then, Bridget and I have been working together inside my online program, The Modern Marketing Collective, where I have absolut...

Email marketing is "dead". I don’t want to come across as “spammy”. No one reads their emails anymore... The negativity can be pretty big when it comes to email marketing. Maybe it’s because email doesn’t seem as fun or as easy as posting on social media, or because we don’t have that instant feedback from our audience, or because there is a sense of extra technology involved. But so many small bu...

Meet Tina Tower: a woman who started her first business at age 20, grew it to a national franchise business, went on to sell it - after realising it actually wasn’t the business of her dreams. Tina is now is a business coach and she helps other women to package their expertise into online courses, speaking, content, podcasting and credibility. Now, with a small but mighty team, and more profitable...

Before we dive into this episode, I’m so excited to tell you that I just reopened doors for enrolment to my private coaching group The Modern Marketing Collective . Are you a sole trader or small business owner who's ready to book more clients WITHOUT sharing more content or needing more followers, but you know you don't really have a solid strategy in place when it comes to Instagram for business...

Have you ever wondered what launching an online store involves? Been curious about what the first year in business can look like as an e-commerce entrepreneur? Or perhaps wanted to know what strategies work best when it comes to building an audience and making more sales? Well today’s guest will help answer those questions. As one of my students inside The Modern Marketing Collective, Tanya Harris...

This episode is a little different to normal. I ran my first ever business retreat a couple of weeks ago now, and I recorded this episode with many thoughts and feelings very fresh in my mind. It’s more pondering in style than an episode that’s very structured. This is because I wanted to take the opportunity to speak out my thoughts, reflections and learnings and share these with you. So listen i...