The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

Lucas and Luna break down the surprising data behind plain text email marketing. They examine a 2025 study by Litmus showing that plain text emails can achieve 2.8x higher click-through rates than HTML-rich emails, even though only 4% of commercial mail is plain text. They discuss why personal voice matters more than design, how one B2B SaaS company saw a 34% lift in replies by switching to plain...

Lucas and Luna dive into the hidden problem of dormant subscribers—people on your list who haven't opened an email in 90 days. They explain why keeping them inflates open rates on paper while tanking deliverability and engagement. The episode walks through a specific case: a mid-size B2B SaaS company that removed 18 percent of its list and saw click-through rates jump 34 percent. They also cover r...

Lucas and Luna dig into a single, high-impact email marketing technique: adding one short, unexpected line to your subject line that can lift open rates by 40 percent or more. They break down why curiosity gaps work, how Apple's Mail Privacy Protection changed the game, and walk through a real A/B test from a mid-size SaaS company that shifted its weekly newsletter strategy. Specific numbers, a li...

Most email marketers panic when subscribers leave. But Lucas and Luna flip the script in this episode, arguing that list churn is not just normal — it's a sign of a healthy, engaged audience. They break down the data: why a 0.5% monthly churn rate can be better than zero, how Spotify and The New York Times manage unsubscribes strategically, and why cleaning inactive subscribers boosts deliverabili...

Welcome emails are the most-read, most-clicked messages you will ever send, yet most brands treat them as afterthoughts. In this episode, Lucas and Luna break down the data behind welcome email performance — including the five-million-subscriber case study from a major DTC brand that lifted first-purchase conversion by 18 percent simply by restructuring its welcome sequence. They discuss the psych...

Email marketers obsess over open rates, but the real lever for revenue is list segmentation. In this episode, Lucas and Luna break down how segmenting subscribers by behavior—like past purchases, email engagement, and content preferences—can double or even triple revenue per campaign. They walk through real data from a mid-size e-commerce brand that saw a 2.4x lift in revenue per email after movin...

In the debut episode of The Email Marketing Podcast, Lucas and Luna explore the surprising consistency of email open rates across industries—and why targeting a 22 percent average might be a mistake. They break down a real case: how a small DTC skincare brand, Bask & Bloom, doubled their click-through rate by abandoning generic newsletter templates and segmenting their list by purchase history. Al...