The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

Lucas and Luna explore how email marketers are moving beyond basic personalization like first names to hyperpersonalization using behavioral data, past purchases, and browsing history. They dive into a case study of an outdoor gear retailer that segmented their list by activity type and saw a 42% increase in conversion rates. The hosts discuss the technology stack required, privacy considerations,...

In this episode of The Email Marketing Podcast, Lucas and Luna explore the impact of subject line personalization on open rates. They analyze a case study from a mid-sized e-commerce brand that tested generic vs. personalized subject lines, achieving a 26% higher open rate with personalized variants. The hosts break down the three tiers of personalization: first-name insertion, behavioral triggers...

Lucas and Luna dive into the little-known tactic of using honeypot email addresses to identify and remove unengaged subscribers before they damage deliverability. They walk through a real example: a mid-size B2B SaaS company that planted three honeypot addresses in its signup flow and saw a 12% improvement in inbox placement over six months. They explain how honeypots work, why they're more surgic...

In episode 104 of The Email Marketing Podcast, Lucas and Luna explore the art of the re-engagement campaign. They break down a real-world case from a mid-size e-commerce brand that recovered 12% of its dormant subscribers with a three-email sequence. Lucas explains why sending to unopens hurts sender reputation, and Luna shares data on how re-engagement can boost deliverability for active lists. T...

Lucas and Luna explore co-registration — a subscriber-growth tactic where a brand partners with a complementary service to offer a joint sign-up. Lucas explains how a travel newsletter used co-registration with a luggage brand to add 12,000 subscribers in six months, with a 34 percent open rate on the co-reg cohort versus 28 percent for organic. Luna questions the risk of low-intent subscribers an...

Episode 102 of The Email Marketing Podcast explores how smartly designed subscriber surveys can deepen loyalty and uncover hidden revenue opportunities. Lucas opens with a real-world example: a small DTC skincare brand that sent a single three-question survey to 5,000 subscribers, achieving a 42% response rate and a 17% increase in repeat purchases within 60 days. Luna digs into the psychology — w...

In Episode 101 of The Email Marketing Podcast, Lucas and Luna explore the hidden driver of email deliverability: sender reputation. They break down how mailbox providers like Gmail and Outlook evaluate senders using spam complaints, bounce rates, and engagement metrics. Lucas shares a concrete case: a mid-sized ecommerce brand that saw a 15 percent open-rate drop after a list-buying mistake, then...

Episode 100 of the Email Marketing Podcast explores how gamification can transform subscriber engagement. Lucas shares a detailed case study of a DTC skincare brand that added a points-and-badges system to its email program, leading to a 42% increase in open rates and a 38% lift in click-through rates over six months. Luna discusses the psychology behind progress bars and leaderboards, and they de...

In this episode, Lucas and Luna dive into the art and science of A/B testing your email list. They explore why most marketers test the wrong variables, how to design statistically significant tests, and a real-world case from a mid-size e-commerce brand that doubled click-through rates by testing subject lines with a single word change. The hosts also tackle common pitfalls like sample size errors...

In this episode of The Email Marketing Podcast, hosts Lucas and Luna explore a counterintuitive strategy for building subscriber loyalty: the 'value bet.' Instead of demanding immediate action from new subscribers, some of the most successful email marketers are making a small upfront investment — offering a free trial, a sample course, or a premium PDF — without asking for anything in return. Luc...

Lucas and Luna explore how email marketers use curiosity gaps — deliberately withholding key information in subject lines and preview text — to boost click-through rates. They break down the psychology behind the technique, citing a 2025 Litmus study showing a 42% lift in unique clicks for campaigns using curiosity gaps vs. straightforward subject lines. They discuss real examples from The Hustle'...

In episode 96 of The Email Marketing Podcast, Lucas and Luna dive into the power of subscriber anniversary campaigns—timing a personalized message exactly one year after a subscriber joined your list. They break down why this strategy outperforms generic birthday campaigns, using real data from a mid-size e-commerce brand that saw a 45 percent higher click-through rate on anniversary emails compar...

Lucas and Luna dive into the surprisingly effective strategy of birthday email campaigns. Lucas shares data from a mid-size retailer that saw a 60% higher transaction rate from birthday emails compared to standard promotional emails, and a 45% lower unsubscribe rate. They discuss the psychology of personal data reciprocity, the best practices for timing and offer structure, and the pitfalls of get...

Lucas and Luna explore how email marketers can ethically leverage FOMO (fear of missing out) to boost engagement without resorting to manipulative tactics. They dive into a case study of a DTC brand that used a 'low stock alert' sequence to increase click-through rates by 40 percent and reduce list churn. The hosts discuss the psychology behind urgency, the difference between genuine scarcity and...

Lucas and Luna explore the power of microsegmentation in email marketing, using a real case from a mid-size B2B SaaS company that split its 50,000-subscriber list into 12 behavioral segments based on product usage, content consumption, and purchase history. The result: a 30 percent lift in email-driven revenue within three months. They discuss the data points needed to build microsegments, the pit...

Lucas and Luna dive into why letting subscribers choose what they get—and how often—can dramatically reduce unsubscribes. They break down a 2025 case study from a mid-size B2B newsletter that cut its monthly churn rate from 8 percent to under 4 percent within two months of launching a preference center. Lucas explains the psychology of control, the data behind frequency options, and why most marke...

Lucas and Luna dive into the science behind welcome sequences — the first three to seven emails a new subscriber receives. They break down why a well-crafted welcome flow can boost long-term open rates by over 30 percent, using real examples from a mid-market DTC brand that doubled its six-month retention after redesigning its introductory series. They discuss optimal email count, send cadence, co...

Lucas and Luna explore how timing your email sends based on individual subscriber behavior—not just time zones—can dramatically improve open and click-through rates. They break down a real-world case from a mid-size e-commerce brand that tested dayparting by segment: early-morning commuters, lunch-break scrollers, and late-night shoppers. The result was a 22 percent lift in open rates and a 34 per...

Lucas and Luna explore the counterintuitive strategy of email list hibernation — intentionally pausing inactive subscribers rather than deleting or spamming them. They discuss a case study from a mid-sized B2B SaaS company that implemented a 90-day hibernation window for subscribers who hadn't opened an email in six months. After the hibernation period, the company sent a single 'wake-up' email of...

Lucas and Luna explore a counterintuitive strategy for email marketers: artificially limiting subscriber count to increase engagement and revenue. They examine how brands like Morning Brew and The Hustle used scarcity tactics, including waitlists and invite-only access, to build anticipation and higher open rates. The episode dives into the psychology of FOMO (fear of missing out) and the data sho...

Lucas and Luna explore how strategic bonuses — not bribes — can re-engage dormant subscribers and deepen loyalty. They examine a case study from a B2B SaaS company that offered a free template pack to 10,000 inactive subscribers and saw a 22 percent reactivation rate within 30 days. They break down the psychology of reciprocity, the importance of timing and relevance, and how to avoid training sub...

In Episode 86 of The Email Marketing Podcast, Lucas and Luna explore a counterintuitive strategy: asking your email list for donations. They break down the psychology behind why donation requests—when done transparently—can actually deepen subscriber engagement and reduce churn. Drawing on real-world examples from Wikipedia and the nonprofit sector, they explain how a well-timed, ad-free value pro...

In this episode of The Email Marketing Podcast, Lucas and Luna dive into one of the most overlooked elements of email marketing: the preheader text. They explore how a well-crafted preheader can boost open rates by up to 30 percent, using real examples from brands like Morning Brew and The Hustle. Lucas breaks down the anatomy of a high-performing preheader, including length, content strategy, and...

In this episode of The Email Marketing Podcast, hosts Lucas and Luna dive into the often-overlooked practice of email list verification—systematically removing invalid, risky, and non-existent addresses before sending. They explain how verification services like ZeroBounce and NeverBounce work, the difference between hard bounces and soft bounces, and why a clean list can improve deliverability by...

In this episode of The Email Marketing Podcast, Lucas and Luna explore the concept of email list decompression — a strategy where marketers deliberately pause sends to high-engagement subscribers to prevent fatigue and maintain long-term open rates. They discuss a case study from a B2B SaaS company that saw a 22 percent increase in click-through rates after implementing a 14-day decompression peri...