The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

Lucas and Luna dive into the often-overlooked world of email authentication protocols—SPF, DKIM, and DMARC—and how they directly impact deliverability and subscriber trust. Using the example of a mid-size e-commerce brand that saw a 12 percent open-rate boost after implementing DMARC, they explain why authentication isn't just for IT. Lucas shares how major email providers like Gmail and Yahoo now...

Lucas and Luna dive into the overlooked power of email accessibility — making your emails work for subscribers with visual impairments, cognitive differences, or device constraints. They unpack a 2025 study from the Email Experience Council showing that accessible emails see 28% higher click-through rates and 15% more conversions. Lucas walks through three specific changes: semantic HTML structure...

Episode 55 of The Email Marketing Podcast — Lucas and Luna explore why sending every subscriber every email is a mistake. They dig into a case study from a mid-size B2B SaaS company that cut send volume by 22% yet saw click-through rates jump 34%. The hosts walk through the logic of email throttling: how to segment by engagement recency, set per-subscriber daily caps, and use algorithmic pacing to...

Lucas and Luna dive into the power of email list segmentation, citing a 760% revenue uplift from a Mailchimp study of 11,000 campaigns. They explore how a boutique outdoor retailer used behavioral triggers—like past purchases and browsing history—to send hyper-relevant emails, slashing unsubscribe rates by 40% while lifting average order value by 25%. The episode breaks down three practical segmen...

In Episode 53 of The Email Marketing Podcast, Lucas and Luna explore a counterintuitive strategy for dormant subscribers: email list hibernation. Instead of blasting a re-engagement campaign or purging inactive contacts, some brands use a 'pause and observe' approach—sending a single email asking subscribers if they want to be paused for 90 days, then tracking natural re-engagement. Lucas breaks d...

Lucas and Luna dive into email list scoring — a system that ranks subscribers by engagement, purchase history, and recency to segment your best and worst performers. Lucas breaks down a real-world case: how a DTC home-goods brand used a 0-to-100 scoring model to double their click-through rate and cut their list size by 40 percent without losing revenue. He explains the key metrics — open rate, cl...

In Episode 51 of The Email Marketing Podcast, Lucas and Luna explore how email list surveys can boost subscriber retention by giving audiences a voice. Using the example of a mid-sized e-commerce brand that saw a 22% drop in churn after implementing a quarterly preferences survey, they break down the mechanics: when to send surveys, what questions to ask, and how to act on the data. They discuss t...

In Episode 50 of The Email Marketing Podcast, Lucas and Luna explore why your email copywriting style matters more than your design. They dive into a 2025 study from Litmus and HubSpot showing that brands with a consistent, conversational tone saw 28% higher click-to-open rates than those using formal or promotional language. The hosts discuss how Netflix's email style evolved from generic subject...

Lucas and Luna explore how adding game-like mechanics to email campaigns can dramatically increase open rates and reduce churn. They break down the psychology behind progress bars, point systems, and milestone rewards, using real examples from Duolingo and a mid-size e-commerce retailer. The episode explains why 'variable rewards' keep subscribers clicking, how to avoid gimmicky pitfalls, and a si...

Lucas and Luna dive into the data behind personalized subject lines—beyond just using a first name. They break down a real-world A/B test from a mid-size e-commerce brand that saw a 24% lift in revenue by tailoring subject lines to past purchase categories. The episode covers three specific personalization tactics: product-category references, location-based offers, and behavior-triggered urgency....

In this episode of The Email Marketing Podcast, Lucas and Luna explore the power of the anniversary email campaign as a relational touchpoint that builds subscriber loyalty and drives repurchase. They break down how brands like Nike, Sephora, and The New York Times have used subscriber anniversaries to boost engagement by 20-30 percent, and discuss the data strategy behind timing, personalization,...

Lucas and Luna dive into one of email marketing's most overlooked tactics: getting subscribers to whitelist your sending address. Lucas explains how whitelisting signals to mailbox providers like Gmail and Outlook that your emails are wanted, citing a case where a small e-commerce brand saw open rates jump from 22 percent to 41 percent after a targeted whitelist campaign. Luna shares why most mark...

In Episode 45 of The Email Marketing Podcast, Lucas and Luna explore why unsubscribes are not failures but valuable feedback loops. They dive into a case study of a B2B SaaS company that used exit surveys to reduce future churn by 17% over one quarter. The hosts discuss how to design a simple one-question unsubscribe page, analyze the data, and act on patterns without becoming defensive. They also...

In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna tackle a topic every email marketer dreads but needs to hear: email list hygiene. Lucas explains why sending to unengaged subscribers actively damages your sender reputation and shares a concrete case study from a mid-size e-commerce brand that cut its list by 35% and saw open rates jump from 18% to 32%. Luna pushes back o...

Episode 43 of The Email Marketing Podcast explores how well-crafted email surveys can increase subscriber engagement and collect zero-party data. Lucas and Luna break down a real example from a mid-size B2B SaaS company that saw a 22% lift in click-through rates after sending a three-question preference survey to their list. They discuss survey design best practices, timing, and how to use the dat...

This episode of The Email Marketing Podcast with Fexingo dives deep into the most underutilized real estate in your inbox: the preheader text. Lucas and Luna explore a 2025 Litmus study showing that 68% of email clients display preheader text, yet only 12% of marketers customize it. They break down real examples from a B2B tech case study where a simple preheader rewrite lifted open rates by 47% a...

In episode 41 of The Email Marketing Podcast, Lucas and Luna explore why zero-party data—information subscribers voluntarily share—is becoming the gold standard for email marketing. They use the example of beauty brand Curology, which asks subscribers about skin type and goals at signup, achieving a 40% higher conversion rate than segment-by-purchase-history. The hosts contrast this with third-par...

In Episode 40 of The Email Marketing Podcast, Lucas and Luna drill into a single, under-discussed variable: the email subject line itself, not just as a tool for opens, but as a long-term trust builder with your list. Using a concrete example from a 2025 study by Litmus and HubSpot, they break down how aggressive subject-line tactics — fake urgency, misleading teasing, excessive personalization —...

In this episode of The Email Marketing Podcast, Lucas and Luna dive into the power of preview text — the snippet that appears next to or below the subject line in most email clients. They discuss how this small piece of copy can dramatically boost open rates, share real-world examples from brands like Warby Parker and Patagonia, and explain why many marketers waste it by repeating the subject line...

Lucas and Luna explore why email marketers should care about the age of their subscribers' permission. Instead of treating all opt-ins equally, savvy marketers segment by when and how someone joined. They discuss a case study from a mid-size e-commerce brand that saw open rates jump from 22% to 41% by separating 'fresh' subscribers (joined 2 years ago). The episode also covers the concept of permi...

Episode 37 of The Email Marketing Podcast explores why limiting how often you email subscribers can actually increase engagement and revenue. Lucas and Luna break down a specific case: a mid-size e-commerce brand that cut its weekly sends from five to three and saw open rates jump from 28% to 41% and unsubscribe rates drop by 34% over two months. They discuss the psychology of inbox respect, how t...

Lucas and Luna explore why a preference center—not just an unsubscribe link—can significantly improve subscriber retention and engagement. They examine a case study from the lifestyle brand Outdoor Voices, which saw a 15% reduction in churn and a 10% increase in click-through rates after implementing a preference center. The hosts break down the key elements of an effective preference center: freq...

Lucas and Luna dive into the power of preference centers for email marketing. Using the example of how outdoor retailer REI lets subscribers choose content frequency and topics like camping gear vs. trail running, they explore why giving control boosts engagement and cuts unsubscribes. Lucas explains a case where a mid-size SaaS company saw open rates jump 12 percent and churn drop 18 percent afte...

Lucas and Luna discuss why losing subscribers isn't a failure—it's a sign your email list is healthy. They explore how high churn can correlate with better engagement, using the example of a newsletter that lost 30% of its subscribers but doubled open rates. They explain the 'churn fatigue' myth and share metrics to track beyond raw list size. Plus, they reveal how major senders like BuzzFeed used...

Lucas and Luna explore how email design choices directly impact subscriber retention. They discuss a case study from an e-commerce brand that reduced unsubscribes by 22% simply by redesigning their email layout to prioritize readability over promotional clutter. The episode covers key design principles: using a single column layout, optimizing for mobile, limiting the number of images, and includi...