The Elusive Consumer

In this episode, Ellie sits down with Simmi Singh, Chief Product Officer at Hook Music, as we explore how she's building the "Instagram for music" - a platform that lets anyone create professional-quality remixes with just a tap while ensuring artists get properly compensated. Simmi shares her fascinating journey from investment banking during the 2008 financial crisis to scaling Saavn from 20M to...

In this episode, Ellie sits down with Josh Angotti, VP of Product Development at Windstream. He reveals how telecoms use customer speed test patterns to predict churn and build self-healing networks for rural connectivity. He shares his "documentation-first" product philosophy, three-phase AI adoption strategy, and why being "comfortable being wrong" is essential for scaling product teams in compl...

In this episode of The Elusive Consumer, host Ellie Tehrani sits down with Ilyas Iyoob, Head of Global Research at Kyndryl, to explore how enterprise leaders can master the delicate balance between AI automation and human expertise in mission-critical environments. From implementing AI in the world's largest IT services infrastructure to understanding when automation enhances versus undermines cus...

In this episode of The Elusive Consumer, host Ellie Tehrani sits down with Akash Sharma, Director of Product Innovation at Enverus, to explore how AI is transforming the traditionally conservative energy sector. From implementing generative AI in high-stakes environments to uncovering unstated customer needs, Akash shares insights on product development strategies that balance innovation with huma...

In this episode, Ellie sits down with Don Spaulding, a seasoned innovation and product leader with over 17 years at Verizon. Don shares his remarkable journey from educational psychology to tech leadership, bringing a unique human-centered perspective to digital transformation. We explore how his background helps him develop data-driven strategies that improve customer experiences while maintainin...

In this episode, host Ellie Tehrani sits down with AI and data analytics leader Koyelia Ghosh Roy to unpack the transformative power of AI in modern marketing. From democratizing data insights to creating hyper-personalized customer experiences, Koyelia shares invaluable insights from her journey from business analyst to AI leadership. Discover how leading brands like Starbucks and Nike are levera...

Today, Ellie sits down with Ibrahim Bashir, former VP of Product at Amplitude and current Chief Creative Officer for Run the Business, as he shares his journey from software engineer to product leader at tech giants like Twitter, Amazon, and Box. In this episode, we discuss the evolution of product management, the importance of user-centric design, and the delicate balance between data-driven deci...

Today, Ellie sits down with Jill Marchick, a veteran insights leader at Applebee's. From navigating post-pandemic shifts in dining behavior to leveraging cutting-edge technology in research, Jill shares invaluable wisdom from her extensive career spanning roles at iconic brands like Starbucks and McDonald's. She offers fascinating perspectives on how casual dining is adapting to changing consumer...

In this episode of The Elusive Consumer, we explore the intersection of technology, data, and human-centered design with Yasir Drabu, a visionary tech leader and immigrant entrepreneur. From his journey starting at the foothills of the Himalayas to building a successful software company in America, Yasir shares insights about creating software that truly serves humanity. We discover how data-drive...

In this episode, we dive into the world of automation and AI with Niti Mehta, co-founder and Social Impact Officer of Automation Anywhere. Niti shares valuable insights on how robotic process automation (RPA) is transforming industries, the importance of balancing technology with human-centric work, and the ethical considerations surrounding AI. Niti also highlights inspiring examples of how RPA i...

In this episode of The Elusive Consumer, we dive deep into the world of men's grooming with Monica Aguilo, previously the head of consumer insights, strategy, and social impact at Manscaped. Discover how this revolutionary brand has transformed the below-the-waist grooming industry through data-driven decision-making, innovative marketing, and a unique blend of humor and social responsibility. Fro...

In this episode, Ellie sits down with Noni MacPherson, a seasoned expert who has navigated the complexities of consumer insights across various industries. Noni shares her journey from a Latin American studies graduate to becoming a guru in market research, highlighting the transformative power of curiosity and creativity. Discover how Noni leveraged her skills to influence global brands and foste...

Join us on "The Elusive Consumer" as Kevin Knight, seasoned marketing executive with a history at Google, Microsoft, Meta, and Pinterest, shares his extensive insights into the blending of B2B and B2C marketing strategies. Kevin discusses his unique journey through the tech world, from big names to startups, and dives deep into the art of emotional connection in marketing, regardless of the audien...

Join Ellie as she delves into a profound discussion with Sandeep Dayal, Managing Director at Cerenti Marketing Group, exploring the intersection of cognitive science and marketing. Sandeep shares his insights on the evolution of brand management, his groundbreaking work in healthcare marketing, and the profound revelations from his book, "Branding Between the Ears." Discover how understanding cons...

In today's episode, we dive into the enigmatic world of understanding healthcare consumers with Dr. Justin Barclay, Head of Consumer Insights at Tivity Health. Dr. Barclay shares his trailblazing journey from academia to the front lines of using data and analytics to demystify the "elusive consumer." With a fusion of primary research, advanced analytics, and emerging AI capabilities, Dr. Barclay a...

Ever wondered what goes on behind the scenes at companies like Roku to truly understand their customers? Join us as we dive into the world of consumer insights with Danielle Blugrind, a seasoned market researcher at Roku. Discover how qualitative and quantitative data converge to shape products, features, and brand experiences. From ethnographic adventures to data-driven decision-making, this epis...

Today, Ellie is recording live from Future festival in Toronto. She's speaking with multiple guests, including Melissa Austria from Got Style, Deborah Amato from NASA, Fareed Farouk from Dubai World Trade Center, Oscar Mesa from Kappel Group, Raj Aurora from Just Funky, and Stephen Hellman from the foodies group. 

Welcome to The Elusive Consumer. Today, Ellie is speaking with Stephanie Freier, Director of Consumer Insights at Inspire. Join us as they discuss the work Inspire is doing to provide renewable energy, new strategies for connecting with less engaged customers, and working for a mission-driven B Corp.

Welcome to the Elusive Consumer. Today Ellie is recording live from the Future Festival in Toronto! She's speaking with multiple guests, including James Mcleod from Mind Reader Media, Arezoo Azerbayi from Trend Hunter, Antti Hyytenin from OP Lab, Giselle B from Warner Brothers, and Luke Thomas from HP.

This week Sally Mueller joins Ellie to discuss how she built Womaness into a thriving brand serving women going through menopause. Join us as they explore the challenges of marketing to this overlooked demographic, the importance of community and customer insight, and why Sally is on a mission to remove the stigma around "the change".

Today, Ellie is speaking with Cole Atkinson, Senior Product Manager at Shopify. Join us as Cole delves into the fascinating world of consumer behavior, sharing insights on understanding diverse customer perspectives, translating these insights into effective marketing strategies, and glimpsing into the future of e-commerce with AI and augmented reality.

Today, Ellie is speaking with Meghan Reynolds, Vice President of Marketing at Oura, a leader in wearable technology. Join us as Meghan shares her insights on data-driven strategies, the impact of wearable technology on the health and wellness industry, and the importance of authenticity in marketing. Let’s get things started on the elusive consumer.

Today Ellie is talking with Roland Cloutier, Principal at The Business Protection Group. Join us as Roland discusses his previous experience as Global Chief Security Officer at TikTok & ByteDance, the importance of protecting consumer data, accountable AI practices, and his current role at the Business Protection Group where he helps businesses protect themselves with transparency and compliance.

Ellie is joined today by Michelle Parsons, an experienced product leader who has worked at well-known companies such as Netflix, Spotify, KAYAK, and most recently, Hinge. Michelle discusses her career path and her recent work at Hinge where she oversaw the development of new features and led a redesign of Hinge's dating app based on extensive user research.

Today Ellie is talking with the one and only Nick Stagge, founder and CEO of The Grounded Company. Join us as Nick discusses starting his company with a single post, how he helps companies build their brands, and the importance of taking risks.