The Elite Nurse Practitioner Show

Kate, an FNP who’s running a solid wellness clinic and looking to expand into men’s health joins Justin for a very interesting conversation. While men’s health is a great addition, Justin emphasizes why she shouldn’t abandon the steady revenue she’s making from weight loss and GLP-1s. Key takeaway: Don’t throw away a profitable service—build alongside it. Kate’s strategy? Keep the weight loss reve...

In this episode, Justin chats with Jenn, a nurse practitioner juggling a lot—including a profitable primary care practice. The key takeaway? If something in your business is working, don’t walk away from it. Even if it’s not your passion, a steady income stream is worth preserving. Justin shares how to turn that service line into sustainable, possibly passive income by hiring help, so Jenn can fre...

In this episode, Justin dives into a high-level conversation about business growth, risk-taking, and building something big—before you feel “ready.” Today's guest is Alex an RN who isn’t letting titles or timing hold her back. She’s taking smart, strategic steps to scale her practice now, while she works toward her NP license. From hiring providers and working with a medical director to setti...

In this episode, Justin speaks with Vince, a psychiatric Nurse Practitioner in the early stages of launching his private practice. Like many new business owners, Vince is navigating common challenges—gaining traction, getting found online, and balancing startup costs. Together, they explore simple, effective steps to help Vince move forward without being overwhelmed. From finding the right space f...

In this episode, Justin sits down with Mercy, an FNP working full-time in oncology while launching her new practice offering TRT, weight loss, and IV infusion services. Like many new entrepreneurs, she’s eager to grow and attract more clients—but growth takes time, and patience is key. Justin and Mercy discuss why having a strong foundation is crucial when starting a business. Instead of constantl...

In this episode, Justin is joined by Kary, an FNP launching her med spa and women’s health practice while balancing a job and deciding between cash-based or insurance billing. With so many decisions ahead, it’s easy to get caught up in trying to create the perfect setup—but Justin reminds Kary of an important lesson: you don’t have to reinvent the wheel . They discuss the power of using what’s alr...

Join Justin in his conversation with with Amanda, a part-time urgent care provider, and 1099 entrepreneur offering weight loss, HRT, and vitamin injections in her practice. Amanda is passionate about her services, but like many new business owners, she’s struggling with getting patients through the door and making real money. Justin helps Amanda uncover a crucial truth, at this stage— she's h...

Join Justin in this special episode, a taste of the exclusive ENIC podcast, as he dives into one of the most overlooked but critical aspects of being a nurse practitioner entrepreneur—having an exit strategy. If you've ever thought about selling your practice but don’t know where to start, this episode breaks it all down. Learn why selling your business can be the fastest path to financial fr...

In this episode, Justin is joined by Mary, an FNP who’s navigating the early stages of her practice while she works full-time at urgent care and PRN teaching. With so many entrepreneurs feeling the pressure to constantly market, expand, and add new services, Mary is learning an important lesson—sometimes, the best move is to wait. Justin and Mary discuss how not every business needs rapid scaling...

In this episode, Justin sits down with Amanda, an adult acute care NP balancing a part-time job at a scale nursing facility while running her own wellness practice. Her business has reached autopilot but feels stagnant—now, she’s looking for ways to market and grow. Justin breaks down the importance of focusing on revenue-generating services early on, even if they’re not your passion. With so many...

Listen to Justin sit down with Rachel, an ambitious Acute Care Nurse Practitioner (ACNP) who’s ready to take her business to the next level without letting outside opinions keep getting in the way. Whether it’s doubt from others or the pressure to follow someone else’s path, Rachel is learning that real success comes from focusing on her vision, not the noise around her. Justin shares a game-chang...

Kate, FNP, and entrepreneur, who’s embracing the ENP model by balancing part-time work while running her own thriving practice sits down with Justin to discuss her next steps. Kate’s business is doing well, but like many solo entrepreneurs, she’s at a crossroads: How do you grow beyond what you can do alone? Together, Justin and Kate tackle the challenges of hiring and scaling, emphasizing the cru...

In this episode, Justin dives into the powerful strategy of reinvesting your business earnings with guests Mike and Amy, a married couple of entrepreneurs who’ve experienced incredible growth by putting this concept into practice. Together, they unpack the idea of 1.5x growth —a practical approach to scaling your business at a sustainable pace. From hiring the right team members to expanding the s...

In this episode, Justin is joined by Misty, an NP who’s seeking guidance on opening a men’s health and weight loss-focused clinic in an already crowded market. Together, they dive into the challenges of starting a business in a saturated area and explore how to stand out while staying true to your vision. Justin shares practical advice on setting realistic expectations and reminds us that success...

Meet Sarah, an RN on a fast track to her FNP license. With an eclectic knowledge base in both the OR and aesthetics medicine, Sarah has embarked on a practice ownership journey within the last year. She’s in the initial stages of offering hormonal and weight loss therapies—with a specific goal to support patient emotional health through full-body physical transformation.  Sarah has all the motivat...

Amber was once on a road so familiar to NPs: constantly on call at a hectic pain management clinic, burnt out, overwhelmed, and spending excessive time away from family. She didn’t know another life was possible until she stumbled upon the Elite NP Model by chance: and the rest was history! This Mayo Clinic-educated endocrinology expert has 14 years of experience under her belt, and she is now det...

Tracy, Elite NP's latest podcast guest, proves that it's never too late to shake up your NP career. As an FNP with nearly 30 years of experience, Tracy currently works in a retail walk-in clinic, working through the weekend in 10–11-hour shifts. Finding inspiration from the Elite NP model, she has taken the plunge into practice ownership: cultivating a brand new wellness clinic offering...

Jennifer is a true NP rockstar, creating a pediatric neurology clinic just two weeks ago and building her patient base exponentially since then. After a tenure at the first children’s hospital in the state of Montana, she’s taken the skills she’s learned in this fascinating field and embarked on a business development journey. Today, she consults with Justin on how to get the word out about this p...

In this episode we chat with yet another NP bogged down by the hospital hustle. Jen, an FNP with decades of experience in addiction medicine, has pivoted from an inpatient setting to weight loss medicine. While she has tailored her business according to the Elite NP model, utilizing connections, and referring hospital patients, her profits are still falling short. Here, she brainstorms with Justin...

FNP Christian is one month into his brand new endeavor—a weight loss and hormonal health practice! His business is growing quickly, and Christian is in need of guidance to set up a strong foundation for longitudinal success. Word of mouth and referrals from a trusted personal trainer are doing the job for now, but marketing must ramp up for this practice to thrive.   Christian gets expert recommen...

Jessica is an FNP working full time in a bustling mobile urgent care. Grappling with bouts of burnout since the onset of the COVID-19 pandemic, Jessica is desperate for a change. She now sees the true worth of her license and recognizes her talents as a provider, and is embarking on a new endeavor in the dermatology and aesthetics space.   As Jessica begins this startup journey alongside a skilled...

Becky is an RN working as a nurse educator for a pharmaceutical company. While she enjoys the perks this job offers, she’s drawn to her true passion: functional medicine. After finding healing from a chronic illness through functional medicine, she has now decided to become certified as an FNP and provide care to those in need. She chats with Justin to learn how to hit the ground running after gra...

 After the loss of an important partnership that took away half of her practice’s patients, FNP Jamie is on the upswing with a revamped business model. While there are factors stacked against her—including a small rural patient population and the loss of multiple employees within recent years—Jamie is learning from past mistakes and setting up a positive future. A collective 22 years in healthcare...

Jen is a former CNA and current FNP with over twenty years of experience in the healthcare field. She currently works part time in community health and addiction medicine, and has recently taken on a side hustle as an independent provider offering weight loss, HRT, and medical marijuana. Intrinsic business instincts have informed strategic decisions related to insurance acceptance and practice des...

Hospitalist, clinical education program director, family and acute care nurse practitioner. NP Nick wears many hats, and his practice extends into several high-demand niche areas. Equipped with a solid knowledge base and a strong plan for a membership-based integrative medicine practice, this aspiring NP entrepreneur enlists Justin to help iron out the final details.   Together, Nick and Justin de...