The Elite Agent Masterclass

Send us Fan Mail Welcome back to The Elite Agent Masterclass Podcast — the place where self-employed estate agents come to sharpen their strategy, accelerate growth, and build businesses they love. In this first episode of 2025, James and Holly return from a three-month break to unpack everything that’s been going on behind the scenes — from onboarding five new agents to rebuilding The Avenue’s in...

Send us Fan Mail 🎙️ Elite Agent Masterclass | Final Episode of 2024 🎙️ As 2024 draws to a close, we’re wrapping up the year with a powerful conversation that every agent and business owner needs to hear. This week, Jack and James dive into the biggest lessons of the year , share insights that have transformed our business, and reflect on the incredible value shared by some truly inspiring guests o...

Send us Fan Mail In this eye-opening episode of the Elite Agent Masterclass , we welcome the brilliant Holly Boylan , the operational powerhouse behind The Avenue. Holly is the backbone of the business, running everything from customer service to partner support, ensuring every process is seamless and every client has a premium experience. Her insights are invaluable for anyone looking to bring st...

Send us Fan Mail Welcome to The Elite Agent Masterclass —the podcast where estate agency meets innovation, ambition, and transformation. In this episode, we’re thrilled to welcome Ross McKenzie, a trailblazer in the self-employed estate agency world and the visionary founder of Isla Alexander and Open Moove . Why do 99% of the public distrust estate agents? It’s a shocking statistic, but one Ross...

Send us Fan Mail In this episode of the Elite Agent Masterclass , we’re diving deep into the future of estate agency with special guest Kieran Slinger , founder of PropAlt —a cutting-edge platform revolutionising how estate agents generate leads, automate direct mail campaigns, and leverage data. Whether you're employed or self-employed, this episode is packed with actionable insights to help...

Send us Fan Mail 🎙️ In this week’s episode of the Elite Agent Masterclass , James and Jack are joined by Ben Dunn , a self-employed estate agent who epitomizes the meaning of going "all in." Ben shares his inspiring journey from the high street to building a successful self-employed estate agency with no safety net. From remortgaging his house to support his dream to achieving results th...

Send us Fan Mail Jack Durkin and James Humphries-Stone delve into personal branding in estate agency. They reveal why it's crucial for growth, particularly for self-employed agents or those running their own businesses. Why Personal Brand Matters Builds trust and familiarity with clients. Clients often feel they know you from consistent branding. Examples like Elon Musk highlight personal bra...

Send us Fan Mail In this special episode of the Elite Agent Masterclass , we take a unique approach and hit the golf course with Simon Gates for an unforgettable session. Join James and Jack as they tee off with Simon for a round filled with both great conversation and friendly competition. While the game is in full swing, the discussion dives deep into the world of estate agency, self-employment,...

Send us Fan Mail In this episode of the Elite Agent Masterclass, James and Jack talk with Emma Nugent, a top estate agent at The Avenue. Emma shares her journey into estate agency, her passion for property, and how she manages her successful business while balancing family life. Introduction Emma has worked alongside James and Jack for four years, three of them at The Avenue. Known for her commitm...

Send us Fan Mail In this episode of Elite Agent Masterclass, Jack Durkin and James chat with Connor Harris, co-founder of Marco Harris. Connor shares his journey from the corporate world to building a successful estate agency brand. He dives into the importance of personal branding, creating the right environment, and the challenges of transitioning to self-employment. Packed with practical insigh...

Send us Fan Mail Introduction Chris Webb is Currently in Portugal, but still working 8-5 daily. Chris was originally a performance director for the Property Franchise Group, managing 100+ franchisees. Now, Chris runs his own estate agency consultancy, focusing on helping self-employed agents grow and succeed. Chris's Journey to Consultancy Began as an estate agent at 18, worked his way up to...

Send us Fan Mail In this episode of the Elite Agent Masterclass, James hosts Perry Power, a well-known figure in the estate agency industry.  Perry's Background: Perry Power is a seasoned estate agent with over a decade of experience. He founded Power Bespoke in 2014 after parting ways with his previous business partner. Perry’s obsessive and structured approach has been key to his success. I...

Send us Fan Mail In this episode of the Elite Agent Masterclass, hosts Jack Durkin and James discuss the journey of Lee Holman, a partner at The Avenue. Known for his unfiltered and straightforward approach, Lee shares insights on balancing work and life as a self-employed estate agent, the importance of brand, and how he achieved a fulfilling lifestyle working fewer hours while maintaining high s...

Send us Fan Mail Key Discussion Points: Morning Routine: Both hosts emphasise the importance of a structured morning routine. Jack starts his day with early exercise, fresh air, and quiet time before diving into work. James values a calm start with time for himself, including reading and cold dips, avoiding caffeine and screens early on. Personalisation of Routine: The hosts highlight that routine...

Send us Fan Mail In this episode, James and Jack host Michael Bailey, an award-winning estate agent representing the top 5% in the UK. Michael’s journey began in North London and took him to Preston, where he built a thriving self-employed business. Michael shares his story of transitioning from a corporate role in 2019, just before the pandemic, driven by a desire for independence. He discusses t...

Send us Fan Mail Introduction to the Trilogy : Hosts James and Jack discuss the core trilogy that impacts an agent’s success: mindset, value, and competition. The episode focuses on how mastering these elements can help agents win and excel in their field. Mindset and Value : The conversation emphasises the importance of demonstrating value to clients. When agents can effectively show their value,...

Send us Fan Mail Co-founders James Humphries-Stone and Jack Durkin sit down with Emily Cuthbert, an estate agent who built a six-figure pipeline in under six months with The Avenue Estate Agents. Emily's journey is inspiring. From her early days in lettings and sales, to tackling the high-stakes real estate market in Dubai, she shares how she turned challenges into triumphs. Back in the UK, s...

Send us Fan Mail Main Discussion: Work-Life Balance Different Perspectives: James and Jack acknowledge that work-life balance varies depending on personal and professional stages. Jack, who loves his work, finds joy in longer hours. James, with a young family, seeks quality time and balance. No One-Size-Fits-All: They emphasize that there isn't a universal blueprint for work-life balance. It’...

Send us Fan Mail Henry's Background and Transition to Self-Employment Henry has been in the real estate industry for about five years, starting just before the COVID-19 pandemic. He studied retail management and business management at university and worked in customer service roles before transitioning to estate agency. He initially joined a traditional high street agency, which provided exce...

Send us Fan Mail Market Insights: James shares a mixed week with both successes and challenges. Positive sentiment in the market with increased viewings and offers. Jack notes an uptick in viewings and sales over the bank holiday weekend. Partner Success Stories: Jack’s productive week in Solihull with partner agent Emily. High-value listings secured, showcasing the success of quality marketing. C...

Send us Fan Mail Pipeline Management: Jack shares insights on the fluctuations in their business pipeline. Emphasis on building a financial buffer during peak months to prepare for lean periods. Discussion on the importance of continuous prospecting even during prosperous times. Cash Flow and Financial Planning: Importance of managing cash flow and avoiding unnecessary expenditures. Reference to t...

Send us Fan Mail Evolution of Marketing at The Avenue: Comparison of early marketing efforts versus current sophisticated strategies. Emphasis on quality and innovation, especially with video content. The Power of Video Marketing: Initial struggles and eventual mastery of presenter-led video tours. Importance of high-end, professional video production. Personal anecdotes illustrating the impact of...

Send us Fan Mail Mastering The Art Of Commanding Premium Fees Dive into another engaging episode of The Elite Agent Masterclass, where today's focus is on mastering the art of commanding premium fees and achieving exceptional conversion rates. Special Guest Insight Meet Chris Poole, a standout agent from The Avenue, known for his unparalleled success in attracting high-end clients and securin...

Send us Fan Mail Welcome to the Lead Generation Revolution This episode is a deep dive into the dynamic world of lead generation, where every strategy opens doors to new opportunities. Market Momentum and Personal Triumphs Feel the pulse of the market through Jack's insightful updates. Discover how subtle shifts can initiate significant gains and learn from the hosts' recent wins and hur...

Send us Fan Mail Introduction to Elite Agent Masterclass Welcome to the inaugural episode of The Elite Agent Masterclass, where your hosts James Humphries-Stone and Jack Durkin unveil The Elite Agent Masterclass. Discover why they’ve embarked on this podcast journey and how their insights will revolutionise the property sector. Who Should Listen? Whether you're an estate agent looking to clim...