The Elite Agent Masterclass

Send us Fan Mail In this week’s episode of The Elite Agent Masterclass, we sit down with Rob Graves — veteran estate agent, business owner, and founder of Key Coaching. With over three decades in the property industry, Rob shares the real story of building (and rebuilding) businesses, navigating market crashes, and developing the skillset to survive in an ever-changing estate agency landscape. Fro...

Send us Fan Mail Most agents take their foot off the gas in Q4 — telling themselves the market’s slowing down, buyers are distracted, and “it’ll all pick up again in January.” But the truth?  The agents who win in Q1 are the ones who ramp up when everyone else winds down. In this episode, James and Jack share the exact mindset, systems, and daily actions that separate average agents from elite one...

Send us Fan Mail This week on The Elite Agent Masterclass, Jack is joined by Dan Cohen, founder of You, Me and Property — an agent redefining what “client care” really means in estate agency today. With a background spanning Steve Gooch, Paul Carr, and a directorship through a management buyout, Dan shares an incredibly open and powerful conversation about what it takes to go from burnt out and mi...

Send us Fan Mail In this week's episode of The Elite Agent Masterclass, Holly sits down with Graham Howell; estate agency veteran, mentor, and now self-employed partner agent at The Avenue Estate Agents. From corporate beginnings at Connells to regional training at Purplebricks and Yopa, Graham has lived and breathed agency for over 20 years. Now, he’s building a business rooted in local comm...

Send us Fan Mail Welcome to the final part of our special In Conversation trilogy with the UK’s leading psychological performance coach, Stephen-James Copp. In Episode 1, we explored how the brain is wired and why the stories we tell ourselves matter. In Episode 2, we uncovered the origins of those stories, from parents and peers to experiences that leave lasting imprints. And now in Episode 3, we...

Send us Fan Mail Welcome back to In Conversation — the Elite Agent Masterclass series with James Humphries-Stone and leading psychological performance coach Stephen-James Copp. In Part 1, we explored how the brain can be rewired and how stories shape our beliefs. In Part 2, we go deeper: where do these thought patterns actually come from, and how can we begin to change them today? Stephen shares p...

Send us Fan Mail In this first part of our three-part series, In conversation with Stephen James Copp: mastering the mind for high performance , James sits down with the UK’s leading psychological performance coach to explore the power of the mind and how our stories shape who we are. Stephen unpacks why the belief that “a leopard never changes its spots” is one of psychology’s biggest myths — and...

Send us Fan Mail "How do I sell without sounding salesy?" That’s the question Matt Selby has spent years helping business owners answer — and in this episode of The Elite Agent Masterclass, he joins James Humphries-Stone and Jack Durkin for a powerful conversation on selling ethically, effectively, and with emotional intelligence. If you’ve ever struggled with fee objections, felt awkwar...

Send us Fan Mail 📅 Event Info: Thursday 4th September Calderfields Golf Club, Walsall (Just outside Sutton Coldfield) Ticket link: https://www.eventbrite.com/e/how-to-generate-more-leads-make-more-sales-build-consistent-cashflow-tickets-1498704849549?aff=oddtdtcreator 🎯 How do you generate more leads? 🎯 How do you convert them into secure, successful sales? 🎯 And how do you create consistent c...

Send us Fan Mail In this episode of The Elite Agent Masterclass, James Humphries-Stone and Jack Durkin sit down with Sam, the founder of PropServ — the platform that’s changing how estate agents handle property maintenance, client care and cashflow. What started as an idea inside an agency is now a fully built PropTech solution that’s solving a huge pain point for lettings agents: repairs and main...

Send us Fan Mail In this episode of Elite Agent Masterclass , we welcome Sam Cable , Lettings Director at The Avenue Estate Agents, for a deep dive into the current (and future) state of the UK lettings market. With years of experience across corporate, independent, and self-employed brokerages, Sam brings sharp insight into where the industry is heading — and how agents and landlords alike can st...

Send us Fan Mail In this episode of Elite Agent Masterclass , Jack Durkin and Holly Boylan are joined by Ian Macbeth , co-founder of Avocado Property, The Momentum Group, and The Survey Network. Known for his bold approach to branding and disrupting the traditional estate agency model, Ian shares how Avocado carved out its identity in a crowded market — and what other agents can learn from it. Ins...

Send us Fan Mail In this episode, Jack Durkin and Holly Boylan sit down with Rob Brady — TEDx speaker, coach, and Head of Strategy at Iceberg Digital — to talk about what it really takes to build a future-ready estate agency. Rob shares his journey from being a disruptive sales director in corporate agency life to coaching some of the UK's most progressive independents. If you’ve ever felt st...

Send us Fan Mail In this episode of The Elite Agent Masterclass , Jack Durkin and Holly Boylan sit down with Richard Austen , a premium-market agent with decades of experience — and now a self-employed partner at The Avenue. Richard shares the honest highs and lows of transitioning from corporate agency life to self-employment, navigating premium listings, and what it’s really like building a pers...

Send us Fan Mail In this punchy solo minisode, James Humphries-Stone shares his raw, unfiltered take on the recent BBC Panorama investigation into estate agency practices at Connells and Purplebricks. But rather than pointing fingers at frontline agents, James looks higher up the chain — straight at leadership . Inside the episode: Why the real issue isn’t bad agents — it’s broken KPIs and toxic l...

Send us Fan Mail Today, James Humphries-Stone and Jack Durkin reflect on their recent business and mindset retreat in Girona, Spain , sharing the powerful lessons and takeaways that are already changing their business, relationships, and approach to estate agency. Inside the episode: Why they invest heavily in masterminds outside of estate agency The importance of putting yourself in new rooms to...

Send us Fan Mail Welcome back to another episode of The Elite Agent Masterclass. Today, James Humphries-Stone and Jack Durkin are joined by Brian Mansell, co-founder of Gazelle , the man revolutionising the way agents secure sales and protect their pipelines. Known for never shying away from controversial industry truths, Brian shares: How his Foxtons background shaped his approach to value Why ag...

Send us Fan Mail In this episode of The Elite Agent Masterclass, James Humphries-Stone and Jack Durkin sit down with Bailee and Alice Curran to unpack their incredible journey since launching their self-employed estate agency business with The Avenue just six months ago. Bailee and Alice are not your typical agents. They’ve built a six-figure pipeline in record time, and today they reveal exactly...

Send us Fan Mail In this episode of The Elite Agent Masterclass, Jack Durkin sits down once again with Holly Boylan — Head of Operations at The Avenue Estate Agents (and affectionately known as the "Queen of Process") — to deep-dive into one of the most crucial topics for any self-employed agent: The power of systems, structure and process. Whether you're launching your self-employe...

Send us Fan Mail In this episode of The Elite Agent Masterclass, James Humphries-Stone and Jack Durkin tackle one of the hottest and most frustrating challenges facing estate agents right now — pricing. With overvaluing more common than ever, and sellers often chasing inflated figures, James and Jack go deep into: Why price reductions are hitting record highs, despite asking prices still rising Ho...

Send us Fan Mail In this episode of The Elite Agent Masterclass, James Humphries-Stone is joined by The Avenue’s Head of Marketing & Media, Ben Robinson. For the first time on the mic, Ben shares the strategy behind the visuals—from videography to nurture campaigns and personal branding, this is everything an elite agent needs to know about building a premium presence. You’ll discover: Why mos...

Send us Fan Mail In this episode of The Elite Agent Masterclass, James Humphries-Stone sits down with Jack Durkin to reveal exactly how top-tier estate agents prepare for, deliver, and convert valuation appointments—without dropping their fee or compromising on quality. This episode is packed with real-life insights, including: How to use a 40-step nurture sequence before a valuation The “Know, Li...

Send us Fan Mail This week on The Elite Agent Masterclass, Jack sits down again with James Humphries-Stone to explore what agents really need in the first 90 days of starting their self-employed estate agency business. Together, they unpack the business planning process new agents go through when joining The Avenue — from defining their personal ‘why’ and planning for income, to building daily rou...

Send us Fan Mail In this episode of The Elite Agent Masterclass Podcast, we’re diving deep into one of the most powerful yet underutilised tools available to estate agents today: LinkedIn. Hosted by Holly Boylan, Operations Director at The Avenue Estate Agents, this episode features a wide-ranging and eye-opening conversation with Rochelle Gilburn — property entrepreneur, LinkedIn visibility coach...

Send us Fan Mail Welcome back to The Elite Agent Masterclass — your go-to podcast for agents who want more than a job… they want a business. In this episode, Jack Durkin sits down with James Humphries-Stone to dive deep into what really separates a self-employed estate agent from a business owner. The conversation covers powerful truths about building infrastructure, creating freedom, and shifting...