The elev8.io Podcast

As patients increasingly rely on search engines, AI, and online resources to find treatment, the organizations that earn trust—not simply attention—will shape the future of patient acquisition. In this episode of The elev8.io Podcast , Gary Garth sits down with Ben Camp , CEO & Co-Founder of Recovery.com , to discuss how the company has grown from a startup with a mission to eliminate deceptiv...

In today's behavioral health landscape, treatment centers invest heavily in marketing, lead generation, and patient acquisition—but many organizations still struggle with one of the most important drivers of admissions growth: answering the phone. Missed calls, delayed follow-up, and inefficient admissions workflows quietly cost facilities revenue, census growth, and opportunities to connect p...

When families are searching for treatment for a struggling teenager, they aren't making a typical consumer decision; they're making one of the most emotional and important decisions of their lives. In this episode of The elev8.io Podcast, Gary Garth sits down with Zack Schafer, Executive Director of Mountain Valley Treatment Center , to explore why trust, not marketing, is the real driver...

Most addiction treatment programs are designed to stabilize patients. But what happens after they leave? In this episode of The elev8.io Podcast, Gary Garth sits down with Bob Ferguson, founder of Jaywalker Lodge, to unpack one of the biggest gaps in behavioral health today: 👉 The difference between getting sober and learning how to live in recovery. Drawing from more than 30 years in the industr...

Conferences can either become expensive calendar events… or one of the highest-leverage growth opportunities inside your organization. In this episode of The elev8.io Podcast, Gary Garth sits down with Doug Edwards, Senior Vice President at HMP Global, to break down what actually drives conference ROI. Drawing from nearly three decades of experience producing some of the industry’s largest events,...

In today’s #BehavioralHealth landscape, patient acquisition costs continue to rise—often reaching $3,000 to $10,000 per admission , yet many treatment centers still lack clear visibility into what’s actually driving their admissions. The result? Decisions are made on assumptions, not data. In this episode of The elev8.io Podcast, Gary Garth sits down with Bryan McKinstry, Lead of Strategic Partner...

Getting someone into treatment is only the first step. What happens after they leave… is where recovery is actually decided. In this episode of The elev8.io Podcast, Gary Garth sits down with Frank Galimidi, CEO of Sunview Wellness, to break down one of the biggest gaps in behavioral health today: the difference between getting sober and actually staying sober. With relapse rates still high within...

Automation, attribution, and artificial intelligence are quickly transforming how behavioral health organizations approach marketing, admissions, and patient acquisition. In this episode of The elev8.io Podcast, Gary Garth joins a panel discussion recorded live at the Recovery.com Marketing Summit alongside Steve Donai (Growth Sherpa) and Keegan Warrington (RxMedia). Together, they explore how tre...

Most treatment centers are creating content in the wrong order — and it’s costing them admissions. In this episode of The elev8.io Podcast, Gary Garth sits down with Clint Mally, VP of Content at Recovery.com, to unpack Reverse Content Marketing — a 4-step framework that starts at the bottom of the funnel with admissions alignment, conversion tracking, and trust-building… and only then expands tow...

In today’s #BehavioralHealth landscape, many treatment centers respond to census pressure by increasing marketing spend—without addressing the leadership and operational foundations that actually drive outcomes, retention, and sustainable growth. In this episode of The elev8.io Podcast, Gary Garth sits down with Kenneth Vick, Executive Director at Avalon Wellness & Recovery and author of Recov...

In behavioral health, many leaders try to solve census challenges by pushing harder on marketing. But as this episode makes clear, the real bottleneck is often upstream: leadership, hiring discipline, and culture. In this episode of The elev8.io Podcast, host Gary Garth sits down with Dr. Ken Huey, CEO of The Hope Group and host of The Voice of Hope Podcast, to break down why culture isn’t a “soft...

What happens after discharge may be the most overlooked growth and outcomes lever in #BehavioralHealth. In this episode of The elev8.io Podcast , host Gary Garth , CEO of elev8.io , sits down with Gina Thorne , Executive Director at TPAS , to explore how alumni engagement reduces relapse rates while creating a sustainable, ethical pathway to census growth. Gina shares why the post-discharge phase...

If you don’t know your true Cost-Per-VOB, Cost-Per-Admit, or ROI by channel , you’re making high-stakes decisions in the dark. In this episode of The elev8.io Podcast , Founder & CEO Gary Garth breaks down the Behavioral Health Growth ROI Calculator , a free tool designed specifically for #BehavioralHealthFacilities and addiction treatment providers.    Gary walks through how treatment centers...

Most behavioral health brands sound the same — and it’s costing them trust, admissions, and long-term growth. In this episode of The elev8.io Podcast , host Gary Garth sits down with Emma Stapleton , behavioral health brand strategist and Partner at Mint Partnership, to unpack how treatment centers can use branding as a strategic tool — not just decoration. Together, they explore why many behavior...

Most treatment centers build their patient acquisition strategy upside down, starting with costly paid ads and neglecting the foundational channels that drive sustainable growth. In this solo episode of 'The elev8.io Podcast', Gary Garth, CEO of elev8.io , reveals the Hierarchy of Patient Acquisitions , a proven framework inspired by Maslow’s Hierarchy of Needs and developed to help behavi...

#BehavioralHealthCenters don’t have a lead problem — they have a follow-up problem. In this episode of The elev8.io Podcast, Gary Garth sits down with Amber Vaughan, CMO at Cornerstone Healing Center, to unpack one of the most mission-critical, and most neglected components of treatment center growth: admissions enablement Amber brings over 15 years of experience in marketing, clinical operations,...

How can treatment centers improve patient recovery and strengthen their bottom line at the same time? In this episode of The elev8.io Podcast, Gary Garth sits down with Steve Donai, Founder & CEO of Growth Sherpa Consulting, to discuss how in-house pharmacies are keeping patients connected to care and how this supports long-term recovery. Steve explains why most facilities are stuck with a sin...

Why does The elev8.io Podcast exist? In this special solo episode, Gary Garth steps away from industry interviews to share the personal mission that inspired the creation of elev8.io and this podcast. After witnessing the devastating impact addiction can have on individuals, families, and communities, Gary began exploring the behavioral health industry through both a personal and business lens. Wh...

#BehavioralHealthMarketing is entering a new era—and your strategy needs to evolve fast. In this episode of ‘The elev8.io Podcast’ , we sit down with Trevor Rand , Account Strategist at Google and SUD Vertical Specialist, to explore how AI Overviews are reshaping Google Search and what this means for Behavioral Health Centers. Trevor shares insider insights on the biggest search changes in a decad...

Big changes are coming to Google Search, and your treatment center needs to be ready. In this first look at the elev8.io Podcast , we talk with Trevor Rand , Account Strategist at Google & SUD Vertical Specialist, about: ✔ How AI Overviews will change patient searches ✔ Why value-based bidding outperforms clicks & calls ✔ How YouTube ads can build awareness like never before 🎯 Full episod...

A thought leadership platform dedicated to providing actionable insights, expert interviews, and growth strategies for Behavioral Health Centers. 'The elev8.io Podcast' will explore the challenges and opportunities shaping the rapidly evolving behavioral health industry—helping you stay ahead and make a lasting impact.