The Edward Show

E477: The performance of P. Diddy's home website defies expected behavior. First, we look at how DecorMyEyes manipulated Google by delivering broken products, threatening customers, and engaging in fraud. These activities got it tons of angry reviews and blog posts, resulting in… tons of backlinks. The people behind DecorMyEyes went to jail and Google responded, updating its algorithms with sentim...

E476: Something nobody tells you about SEO. The best SEOs are not SEOs. They're public relations people. The problem is these people have no understanding of backlinks, keyword clouds, semantic relevance scores, domain authority, and technical digital marketing. So when you take these public relations people and teach them these things, they become unstoppable. Build a brand, not backlinks. The br...

E475: Learning link-building with journalists turned me into a cynic. It completely opens your eyes to the reality of journalism. I watched SEOs lie to journalists, make up accreditations, and more… all to get the highest authority backlinks they could. This is the dark reality of journalism and SEO. 00:00 Introduction 00:36 Domain Authority and Backlinks 02:43 Journalists and Experts 03:40 Tellin...

E474: The two biggest SEO epiphanies I had that quite literally changed the way I looked at the Internet. When you understand how Google works, you understand how the Internet works. These are the two SEO epiphanies that will have the greatest impact. The first is from when I was just learning SEO - literally when I was starting. It was my holy moly moment. The second is from 2019 in Minsk, Belaru...

E473: How to optimize LinkedIn so that recruiters and employers reach out to you nonstop. In 2016 I used these LinkedIn hacks to go from unemployable to super in-demand in literally within a month. And a month later I had a job at one of the best marketing agencies in the world. Then I wrote an article on the hacks and optimizations I used, and many others then used them to get the same results. S...

E472: Backlink strategies for 2024. 3 ways to build links covered in this episode: - Linkable Assets - ABC Link Exchanges - Weekly/Monthly Roundups Important: 3 way linking (ABC link exchanges) is considered a black hat link-building tactic and should be avoided by website owners. However, it's still worth knowing about. From: https://x.com/theshaneduggan/status/1847253872496214489 and https://bac...

E471: How TogetherKeys is making hundreds of thousands of dollars a month with their faceless Instagram Reels and TikTok strategy. All videos are extremely repeatable and require little work. Find a simple faceless format that works. Wash, rinse, repeat… 3-5 times a day. Crazy. From: https://x.com/iamgdsa/status/1846551078608757029 Second post that's shared: https://x.com/iamgdsa/status/1847218132...

E470: Lars Lofgren ( https://x.com/LarsLofgren ), a true digital marketing OG, comes on the pod. Lars was one of Neil Patel's early employees back in 2011 and just went super viral for his exposé of the black hat affiliate SEO that Forbes, CNN, USA Today and other big publishers are doing. We start the conversation with an affiliate story of his own - how he had a single webpage do $100,000/month...

E469: I can't stop thinking about how easy local marketing is. On this episode, I specifically talk about local SEO with Google Business Profile, and local newsletters. It's some crazy stuff - marketing on easy mode. Yesterday's episode: https://youtu.be/IyUv47A5m40 00:00 Introduction 00:23 Basics of Local SEO 00:58 Google Business Profile 02:41 Success Stories in Local SEO 03:23 Local Newsletters...

E468: Nik Hulewsky ( https://x.com/CoFoundersNik ) shares local marketing hacks that are overlooked and profitable anywhere. Tricks that anybody can do now. - Local SEO and Google Business Profile Optimization - Local Newsletters and how to grow them Then we talk about content marketing success stories (going deep into the details of how they happened) and a story of how him and Chris Koerner used...

E467: This is seriously one of the most surefire ways to go viral. Recently, I had one of my most viral videos. I share exactly how I made it and how I've reused the strategy time and time again. In fact, I used it just last night, and that video is also going viral. If you need some hits and want content that performs above average, this is a surefire way to do it. The first video mentioned: http...

E466: Google's First Link Bias, also called the First Link Counts Rule, is both weird and notable. Google has a bias towards the first link on a page. This applies to both internal links and external links. Google has a bias. And this bias gets even stranger when image links are involved. From: https://seosherpa.com/seo-experiments/ More detail: https://www.link-assistant.com/news/link-location-an...

E465: This entrepreneur had a super dumb startup idea. But he went and built it anyway. And even though it didn't make him much money, it was so dumb it went viral! I love this - crazy ideas that are so crazy they have to go viral. When you do this, you get tons of positive SEO signals. Great thing to leverage. + Eight pieces of advice that would have made a successful entrepreneur hit milestones...

E464: YouTube Shorts is extending to 3 minutes. It's happened with Instagram Reels, Facebook Reels, TikTok Duets, Stories, pinned comments... the list goes on. When a platform introduces a new feature, content utilizing that feature gets pushed - or at least that's the theory. From: https://x.com/xNickOnline/status/1843879939306598855 00:00 YouTube Shorts Opportunity 00:09 New 3-Minute Shorts Feat...

E463: 4 self-employed indie hackers who are making either tens of thousands MRR or hundreds of thousands USD - and the marketing they're doing to get their customers. If you need some inspiration from people making it with in-depth details of how they're doing it, you'll like this. Mentioned: Memelord Technologies: https://memelord.tech/ Stage Timer: https://stagetimer.io/ AWS and Twitter Info Pro...

E462: Forbes Marketplace, a third-party managed platform under the Forbes URL, has been spamming SEO - making up for over 50% of Forbes' revenue. Forbes' Marketplace is entirely lazy affiliate articles targeting a variety of keywords unrelated to Forbes' typical topics. Even worse, these articles lack Forbes' oversight and exist only to manipulate search rankings. This is a massive violation of Go...

E461: Is Google losing search market share? The Wall Street Journal is suggesting it might be. Not only that, but many pundits are saying TikTok and AI chatbots are taking a meaningful amount of searches from Google. So here is all the data on Google's yearly performance for share of voice, searches, and ad sales. This research is from the legendary Rand Fishkin. Watch his original summary here: h...

E460: How Josh Comeau built a small social media audience and email list in a year, then launched a course to it, doing $500,000 in a week-long pre-sale. The course was only 50% complete when the limited pre-sale launched to his audience. This is one of my best episodes yet, and I am hyped by the information in it. From: https://www.indiehackers.com/post/launched-my-first-course-earned-over-us-500...

E459: YouTube Shorts is one of the most exciting places for marketers. Not only are Shorts great for SEO, the long tail of views is insane. This episode gives many examples of how long it takes to see crazy virality on YouTube Shorts… and much more. 00:00 YouTube Shorts Crazy Virality 00:36 Glacier Video 01:15 Video Metrics 02:29 Personal Experience with YouTube Shorts 04:43 The Long Tail of YouTu...

E458: If you go after everybody with your headline, you get nobody. If a headline is bad, the rest of the page, ad, newsletter, etc could be great, but nobody will read it. Headlines are the only part that literally every viewer reads. If you have a month to work on a page or ad, spend 27 days on the headline. Here's how to craft great headlines. Source: https://larslofgren.com/how-to-write-headli...

E457: Pure consistency will get any creator to a great spot. But how do you go from just another creator to an icon who has captured the conversation? That's what this episode is about. 00:00 A Hit Product 00:16 iShowSpeed's Success 00:56 Kai Cenat 01:31 Evolution of Viral Stunts 04:16 My Experience Almost Getting a TV Show 06:27 Gary Vaynerchuk Products 07:58 Ryan Holiday Products 08:49 Pieter Le...

E456: Bad digital marketing advice I've heard or hear all the time. What to stay away from. Who can you really trust out there in this wild world???? 00:00 Bad Viral SEO Tips 01:58 Top of Funnel SEO 03:14 Bottom of Funnel SEO 04:18 Misleading Content Advice 06:45 Schema Markup 09:08 PageSpeed Insights 11:44 Testing 14:38 Final Thoughts The Edward Show. Your daily search engine optimization podcast...

E455: LinkedIn video is horrible… For everything other than search. The promise of LinkedIn video being great for page growth has been disproven - until LinkedIn fixes its recommendation algorithm, at least. But for search it is constantly recommended above text posts, even when those text posts have more engagement and are from bigger accounts. This is perfect for anybody selling services, expert...

E454: One month ago, Formula Feldman (real name, Vova Feldman) didn't know anything about Formula 1. Now, even without a driver's license, his Formula 1 videos (he's putting out 5-6 daily on social media) each get thousands of views. He's exploiting the curious learner bias and starting to get top-of-mind awareness as a result. Vova's a hustler and is somebody I've learned a lot from. This is a fu...

E453: Private equity people and other people in financial institutions are extremely price insensitive. On a recent My First Million podcast ( https://youtu.be/qWQZpgnjlLA?si=QwGI1Qj-UdQs3N4G ), Jesse, the guest, shares how PE firms and others will pay tens or hundreds of thousands of dollars for digital marketing expertise and reports that don't take much time. What they're paying for is assuranc...