The Edward Show

E752: Everyone's talking about "AI SEO." But is it actually different from traditional SEO - or just marketing hype? We dig into brand-new experiments that could change how you think about AI, ChatGPT, and search. Here's what you'll discover in this episode: - Two surprising SEO experiments revealing how AI like ChatGPT surfaces answers - What leading experts Abhishek Iyer and Aleyda Solis uncover...

E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor. We go deep into surprising SEO experiments that challenge conventional wisdom - and actually improved traffic, even after Google's latest updates. In this episode: - How adding 2 H1 tags (instead of one) boosted rankings - Why removing meta descriptions increased CTR - Using AI for keyword research and finding new cont...

E750: Are your SEO pages putting your site at risk? I break down the critical difference between doorway pages (a.k.a. gateway pages) and programmatic SEO - and why confusing the two could lead to a major Google penalty. You'll learn: - What Google defines as doorway (gateway) pages - Real examples of businesses hit by Google updates for doorway pages - How to build programmatic SEO pages the righ...

E749: What is the New York Post doing right with SEO - and where are they falling short? I break down the SEO fundamentals behind one of the internet's biggest publishers. From page titles and meta descriptions to nofollow links, alt text, and internal linking, we dig into what's working and what could be improved. In this episode: - The SEO fundamentals powering 37M+ monthly clicks - How the New...

E748: Google's June 2025 Core Algorithm Update was supposed to end on July 17 - but many SEOs and site owners are still seeing wild ranking swings, traffic crashes, and unexplained volatility. In this episode, we break down: - Why many believe the update is still ongoing - Reports of traffic drops as high as 60% - The real impact of AI Overviews on rankings and click-through rates - Why some infor...

E747: This is your step-by-step guide to SEO for authors. Most authors ignore search engine optimization - or assume it won't work for their topic or premise. But it's actually one of the most powerful tools you can use to get readers. I show you how to sell books with search engine optimization, even if your book is ultra-niche. You'll learn: - Why SEO is the best long-term channel for authors -...

E746: I share some surprising SEO experiments - from FAQ schema to the strategic use of gateway pages and even the infamous .EDU backlink trick. Some of these tactics are creative, some are questionable (black hat), but all of them have one thing in common: they worked. I break down what made these experiments successful, how you can apply the legit ones, and what to watch out for if you're trying...

E745: I tackle a question straight from Reddit: "Is it okay to use your main keyword in every headline of a blog post?" Sounds simple, but the real answer says a lot about how SEO works today - especially in a world of constant Google updates and AI Overviews stealing clicks. In this episode: - The truth about keyword placement in blog posts - What Google's algorithm actually looks for (and punish...

744: I share the exact routine that helps me consistently hit 7+ hours of focused work a day - without burning out. This method powers everything from SEO landing page output to editing, keyword research, and deep digital work. Here's what you'll learn: - The exact 4x25 work session structure I swear by - Why short breaks away from screens are the key to flow state - How this method helps me avoid...

E743: One of the darkest corners of SEO: DMCA abuse as a weapon for negative SEO. Happening right now: fake law firms, AI-generated takedowns, and zero oversight from Google are leading to legit businesses being deindexed overnight, sometimes at the worst possible moments (think: product launches, holidays, game days). I break down: - How DMCA takedowns are being weaponized - Real examples from SE...

E742: Are content sites finally rising from the ashes? I break down the chatter in the SEO world about a surprising comeback for content-driven websites in 2025 - and what it might mean for you. We'll cover: - What a content site is (and how they work) - The spike in traffic bloggers and site owners are seeing - Real examples and Google Search Console data - Whether Google's June Core Update is re...

E741: Reddit has rolled out a new generative AI feature called Reddit Answers - and it's already being targeted by SEOs looking to game the system. I share how Reddit Answers works, and why it's quickly becoming a hub for Parasite SEO tactics. In this episode: - What Reddit Answers is and how it generates content from Reddit threads - How Parasite SEOs are hijacking comments and subreddits to rank...

E740: Keyword cannibalization sounds scary - but is it really hurting your SEO? I break down exactly what keyword cannibalization is, why and when it matters, and how to fix it without wasting your time. You'll learn: - What keyword cannibalization actually means - When it really matters - and when it doesn't - How to spot it - Why user-generated content changes the game - Easy fixes that boost co...

E739: Most software founders are doing SEO completely wrong - and it's killing their growth.  I break down the GOAT (Greatest of All Time) SEO strategy for software founders looking to scale from zero users to product-market fit and beyond. What You'll Learn: - A proven SEO strategy that actually drives signups - Why most startup blogs miss the mark - A smarter way to get your first links and user...

E738: Five quick and critical tips to boost your local visibility using your Google Business Profile. Whether you're a brick-and-mortar business or a service provider, these are must-know moves - and the last tip is absolutely wild. - The one thing most businesses skip - but shouldn't - A simple weekly habit that boosts local visibility - How to turn customer feedback into a ranking signal - An ea...

E737: We're 11 days into Google's June 2025 Core Algorithm Update, and the SEO landscape is shifting. I break down the biggest winners and brutal losses from the update so far. We'll cover: - A shocking traffic surge on an AI-generated site - Small travel bloggers bouncing back from the Helpful Content Update - What might be triggering penalties (hint: keyword stuffing) - Why some pages - not whol...

736: Can a $5 press release really trick Google's AI into calling your brand "reputable"? Yes - and today I break down exactly how. In this episode, I unpack a wild strategy that shows how startups (or anyone) can influence Google's AI Overviews using low-cost press releases. We talk about why this works, how to test it safely, and how it differs from other LLM manipulation tactics floating around...

E735: Are you building too many backlinks… or not enough? I break down exactly how often you should be doing link building - and why most people are getting it completely wrong. You'll learn: - Why overdoing backlinks can actually hurt your SEO - The dangers of doing too little (and looking unnatural to Google) - A simple daily backlink strategy you can start today - Tools and platforms to get hig...

E734: I share how people are trying to manipulate both ChatGPT and Google by creating fake "best of" lists. I walk through a viral LinkedIn post exposing a black hat tactic that's purportedly currently working to influence AI-generated recommendations. You'll hear: - The exact tactic being used to game ChatGPT's rankings - Why LLMs are vulnerable to surface-level content signals - Real examples (a...

E733: I break down why Threads might be the next major platform for Parasite SEO - and how you can take advantage of it right now. Threads.com is spiking in Google traffic after a smart domain migration and is showing signs of becoming a powerful source for organic reach. I'll walk you through how to repurpose your content into threads, why it's (surprisingly) not that black hat, and what velocity...

E732: I break down one of the biggest SEO failures in internet history - how 𝕏 (formerly Twitter) lost billions of clicks by mishandling its URL migration and on-page SEO. I also show how Threads and Bluesky are making similar mistakes, and the ridiculously simple fixes that could bring them billions of free monthly clicks. We cover: - The shocking impact of Twitter's switch to 𝕏 on Google search...

E731: Cloudflare just declared war on AI. In what might be the biggest AI x SEO development since the launch of ChatGPT, Cloudflare announced it will block AI crawlers by default and launched a bold new initiative: Pay Per Crawl. What does this mean for websites, content creators, publishers, and the future of AI training? Is this the beginning of a new economic model for the web - or just another...

E730: Google's June core algorithm update is rolling out - and Instagram might be the next big SEO play. Why? Platforms like Reddit and Instagram offer real-time, high-engaging content that users trust. And Google seems to be rewarding that - Reddit just gained 162M clicks in 10 days, and Instagram content could be indexed far more widely in search with this update. You'll learn: - How Reddit gain...

E729: Datos - secretly one of the most important companies in the SEO ecosystem. Today's guest is co-founder and CEO of Datos, Eli Goodman. While many marketers have never heard of Datos, the smartest ones quietly rely on its clickstream data to understand how the world searches, clicks, and behaves online. This episode is a deep dive into how search is changing in actual behavior. Eli breaks down...

E728: Google just rolled out its June 2025 core algorithm update - and it's already shaking up the entire SEO landscape. I break down what's actually changing, why traffic is dropping, and what we're seeing so far. From Reddit surges to AI content penalties, thin pages getting deindexed, and trusted domains losing rankings - this update is hitting hard. I also explain how it compares to March's up...