The Education Biz Podcast

Are you spending your summer on activities that will actually help you secure contracts this school year? In this episode, Jenn shares the five biggest time-wasters she sees education consultants focus on—and what to do instead. Because building a successful consulting business isn't about doing more. It's about focusing on the right things at the right time. If you've been spending time perfectin...

Many education consultants treat summer like the off-season. But while teachers are enjoying a well-deserved break, administrators are reviewing data, setting goals, planning professional learning, and identifying the challenges they need to solve before the next school year begins. In this episode, Jenn shares why June is one of the most important months of the year for education consultants—and...

In this episode, Jenn talks about the real power of coaching and why so many consultants stay stuck—not because they lack resources, but because they’re trying to build their business alone. One day of PD rarely creates transformation. Implementation does. And the same thing happens in business. In this episode, you'll learn: • Why information alone rarely creates momentum • The difference between...

If you’re not getting booked consistently, it’s probably not your expertise—it’s your positioning. In this episode, we break down what schools actually say yes to, why vague offers get ignored, and how to structure your work so it leads to real contracts. Join the free 3-day challenge: https://www.jennkleiber.com/challenge

If you’re planning to “figure it out this summer,” this episode is your wake-up call. Schools are already making decisions for next year—and if you’re not part of those conversations right now, you’re not top of mind when budgets open. In this episode, Jenn breaks down exactly what education consultants should be doing in April–June to position themselves for high-value contracts next school year....

If you’re still piecing together your consulting income one workshop at a time… this episode is your wake-up call. In this episode, Jenn walks you through how to actually plan your revenue for next year—starting with your income goal, auditing what’s already on your calendar, and identifying the gap. More importantly, she breaks down why filling that gap with one-off PD days is keeping you stuck…...

If you’re stuck booking one-off workshops and constantly customizing your work, this episode will show you why—and how to fix it. The issue isn’t your expertise. It’s your positioning. In this episode, I break down the difference between being a PD provider and a solution provider , why a “menu of workshops” keeps you underpaid, and how to shift into higher-value, longer-term contracts. What You’l...

You’re smart. Experienced. Highly qualified. So why isn’t your education consulting business growing the way it should? In Part 2 of this series, we’re uncovering one of the biggest blind spots I see: unclear, overly professional messaging. As educators, we’re trained to inform. To explain. To provide all the details. But in business? That instinct can actually hold you back. In this episode, we’l...

In Part I of this two-part series, Jenn breaks down one of the most common—and costly—mistakes she sees capable education consultants making: trying to grow two businesses at the same time. Selling directly to teachers while also building a consulting business for schools may feel logical, but these are two completely different business models. When focus is split, clarity suffers, authority weake...

Selling season is not the time to be building your backend — it’s the time to leverage it. In this episode, you’ll learn: Why your email list is the backbone of selling season (and why social media can’t replace it) What makes an administrator-facing opt-in actually work Why a named, visual framework increases credibility and confidence with decision-makers What a high-converting landing page need...

In today’s episode, we’re breaking down one of the most overlooked drivers of a profitable education consulting business: authority. If you’re not getting responses from administrators, not booking multi-day contracts, or not seeing consistent growth, the issue isn’t your expertise—it's how you're positioned. You’ll learn what authority really looks like in the consulting space, why frameworks and...

If you haven’t noticed by now, if you’re following other marketing gurus and influencers on social media, you may have figured out that an education consulting business runs a little differently than a normal direct to consumer business. In this episode, we’re going to set a revenue goal and then talk through the plan that can make it happen!  Links: 2026 Planning Worksheets Education Consultant A...

If you’re just getting started with your education consulting business—or if you’ve been dabbling and you’re ready to finally treat it like a real business—this episode is for you. Jenn breaks down the four foundational steps every new consultant should take to set up their business the right way—from legal and financial logistics to market research and framework development. Plus, she shares the...

Shownotes: Positioning is all about how you define yourself in the market. It’s the intersection of who you help , what problem you solve , and how you communicate that . When your positioning is off—when your messaging doesn’t match the right audience—you end up spinning your wheels. You can have the best workshop or the best framework in the world, but if the people you’re speaking to aren’t the...

Your business systems will be the key to your education consulting business making it or falling apart. The problem is that most of us, myself included, started our businesses out of our passion for a field in education. We had all the expertise and experience in education - perhaps we even have experience in the coaching or presenting field -  maybe we had the opportunity to do it while we were s...

I get asked all the time “How do I know if my education business is going to work? Is it going to be profitable and predictable?” In this episode, I’m going to give you the fail-proof formula for creating  this business. We went over this in our last webinar: The Education Biz Growth Gameplan, but I wanted to share it here as well. There are 3 parts to this formula: Pressing Pain Points + Framewor...

This episode is for the educator who has decided that this is your last year working in a school district and you are ready to go full time with your business next school year! You may be a teacher, administrator, instructional coach, district administrator - but you know that this is your last year working in a school district - listen up! There are so many things that you can be doing right now...

Shownotes: Hey friends. I want to talk about a very pressing issue that is happening right now in our industry. To say that the funding for education is a bit wonky right now is the understatement of the YEAR- especially for education consultants. I know this can shake our confidence in our business, especially if you’ve had contracts that have been put on hold.  So, in this episode, we going to t...

Of course there are some sales strategies that people who are in that industry know and learn…however, I’m making this stat up but 90% of sales is mindset. So if you go into conversations with the wrong mindset, feeling uncomfortable, your business is going to be affected. None of us want to sabotage our business, so lets change this! Here’s a sales strategy: Ask questions and listen - here are 3...

Good coaching is such an impactful practice, and I can honestly say that in my education consulting business, coaching teachers has had the single biggest impact both on my business and on school results, and having a coach has had the single biggest impact on my own business growth. Links: Free LIVE Webinar: Education Biz Growth Game Plan- https://www.jennkleiber.com/gameplan IG: www.instagram.co...

Links: Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration IG: www.instagram.com/jenn_kleiber Education Consultant Accelerator: https://www.jennkleiber.com/ECA The 4 Steps to Profitable PD (PD meaning professional Development) FOCUS - (Phase 1) I would say that easily ½ of the clients I’ve worked with the ECA Blueprint members that I’ve br...

Links: Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration IG: www.instagram.com/jenn_kleiber Education Consultant Accelerator: https://www.jennkleiber.com/ECA One of the great parts about being an entrepreneur is the fact that you can build your business in a model that works best for you. You get to lean into your strengths and your supe...

Links: Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration IG: www.instagram.com/jenn_kleiber Education Consultant Accelerator: https://www.jennkleiber.com/ECA Shownotes: The vast majority of your business the first 5 years (and maybe longer - depending on how you want to build your business model) will be from your warm market - people yo...

Links: Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration IG: www.instagram.com/jenn_kleiber Education Consultant Accelerator: https://www.jennkleiber.com/ECA Shownotes: There are so many ways to market your business, and it can be easy to get overwhelmed by all of the options. Between social media, email marketing, word of mouth, cold ca...

SHOWNOTES It’s “selling season”!  Maybe I should better call it “booking season”. Now is the time when administrators want to start thinking about summer and back to school training. Many of them like to have those PD dates booked by the time school is out. And as a consultant, my goal is to have about 75% of dates booked out before the next school year even starts.  Here are the 3 things to be pr...