The Edit by Engaged Creative

Last month Sophie and I were invited to Yangaro, a private estate in the Whitsundays that sleeps 68 guests across eight luxury villas, talking with Kristy Franks from Mills & Franks. Kristy has worked across the Sydney Opera House, Alexander McQueen events in London, and Matt Moran's full venue portfolio before building her own business with her husband Dave. We get into why accommodation is n...

Part two of your marketing questions answered. Sophie and Aimee work through more of the questions that keep coming up across onboarding calls, client conversations, and Instagram DMs, including how often to post, why some Reels go viral and others do not, whether wedding fairs are still worth it, and what to do about clients who ghost or haggle. We dig into whether a blog still matters in the age...

You've done all the hard work to get someone to enquire. But what happens next? In this episode, Aimee and Sophie get into the gap between marketing and conversion, why enquiries go cold, what a strong initial response looks like, and how to build a follow-up approach that feels purposeful rather than pushy. If your enquiry-to-booking rate isn't where you want it to be, this one is worth a listen....

Most wedding businesses don't have a marketing problem. They have a positioning problem. In this episode, Aimee and Sophie break down the difference between the two, walk through five clear signs your positioning is working against you, and explain why going broader almost never leads to more bookings. If your content is consistent but your enquiries are not, this is the episode to listen to. Prod...

Sophie and Aimee are back with an episode full of Marketing Q&A’s, answering the questions you have sent in. TikTok vs Instagram, whether to keep marketing when you’re fully booked, Meta ads vs boosted posts, standing out in a saturated market, positioning as premium before your prices reflect it, tracking whether Instagram actually drives booking, and whether influencer marketing is worth it...

What does it actually take to build a bridal brand that lasts 16 years, spans 19 locations, and still feels personal in every single store? In this episode, Sophie sits down with Lanie, founder of Lovely Bride, to find out, right in the middle of NYC Bridal Market. We get into the franchise model she built from scratch (without investors), why she was one of the first boutiques to publish full cat...

In this episode of The Edit by Engaged Creative, we explore marketing strategies that go beyond social media and why relying on platforms like Instagram alone can limit your growth. We break down how to build a marketing ecosystem using email marketing, SEO, referrals, directories and live events to create more consistent enquiries and stronger client connections. A practical episode for wedding b...

The modern-day negative review is a face-to-camera video. And in the wedding industry, where emotions and budgets are both running high, it can go viral fast. Sophie and Aimee break down the prevention strategies every vendor should have in place, what to do if a negative moment does hit your social media, and why getting your client communication and processes right is your best line of defence....

This week, Sophie sits down with Nadean Richards, founder of New York Bridal Market by One Fine Day, for a conversation that is equal parts industry insight and behind-the-scenes access. Approaching their 10th year anniversary, Nadean shares what makes One Fine Day so distinct, how buyer behaviour has shifted over the last few seasons, and what she consistently sees in the designers who convert be...

It is 2026 and the wedding industry is shifting fast. In this episode, Sophie and Aimee get into the marketing trends and predictions they are already seeing on the ground, the conversations they are having with clients, and what they are building into their own strategy at Engaged Creative this year. They cover the rise of AI as a search tool for couples planning their wedding and what that means...

We're back for Season 2 and we are kicking things off by going right back to the beginning. In this episode, Sophie and Aimee take a trip down memory lane and share the real story behind building our wedding marketing agency. From 7am meetings before full-time jobs to not paying ourselves in the early years, to the terrifying moment we both went full-time and were met with radio silence - it’s all...

A behind-the-scenes conversation recorded live at New York Bridal Market with Christina Wettstein, one of the most influential voices in global bridal buying and founder of two of the industry’s most respected trade events. This episode explores what it takes to prepare for bridal market, design strategically, and stay relevant in an ever-evolving industry. Produced by Talkback Media info@talkback...

Recorded live at New York Bridal Market, this episode of The Edit by Engaged Creative features Anna, the owner of A&Bé Bridal Boutiques. Known for her cool-girl approach and beautifully curated boutiques across the U.S., Anna shares how she’s built a brand rooted in authenticity, connection, and listening to her brides. Produced by Talkback Media info@talkbackmedia.com.au

In this episode, we sit down with New Zealand based Bridal Designer Trish Peng to talk about what the rest of the bridal world thinks of Australian and New Zealand designers, the power of founder-led marketing and lessons in letting go in order to grow. Produced by Talkback Media info@talkbackmedia.com.au

On todays episode we chat with Kennedy, the voice behind Gown Eyed Girl, about the content gap in bridal, why TikTok became a game-changer, and why she refuses to use AI in her work. She shares her take on industry trends, individuality in weddings, and what bridal vendors need to hear about showing up online with personality. Produced by Talkback Media info@talkbackmedia.com.au

In this episode, we’re joined by Andie from The Bridal Journey to talk about building a creative brand with staying power, the shift towards individuality in weddings, and why visibility and brand awareness still matter more than ever. A must-listen for any wedding vendor wanting to evolve with the industry. Produced by Talkback Media info@talkbackmedia.com.au

In this episode, we chat with Carla Jenkins, founder of Made With Love Bridal, about the real behind-the-scenes of building one of Australia’s most-loved bridal brands. From her proudest moment landing 56 stockists in NYC, to the daily habits that keep her grounded, Carla opens up about balancing mum life and business, why switching off her emails was a game-changer during breastfeeding, and how s...

In this episode, Aimee and Sophie break down what you need to know before putting your ad spend into Meta platforms. We cover the difference between boosted posts and a real paid ads campaign, the hidden Apple service fee that can catch you out, and what realistic ROI looks like when couples can spend months researching before booking. You’ll learn why having multiple ad creatives to test is non-n...

In this episode of The Edit by Engaged Creative, we break down how wedding vendors can use TikTok without feeling awkward or overwhelmed. From behind-the-scenes clips and quick tips to face-to-camera videos (and how to ease in if you’re camera-shy), we share what’s working right now. We talk about why you don’t need to rely on dance trends, the power of venue walk-throughs and voiceovers, and why...

In this episode, Aimee and Sophie get real about what’s holding too many wedding businesses back from consistent bookings. We talk about why scrappy branding won’t cut it once you’re a few years in, why posting alone isn’t a marketing strategy, and why an annual audit is non-negotiable if you want real direction. You’ll hear why your analytics should be your best friend and how to make sure your c...

.In this episode of The Edit by Engaged Creative, we dive into influencer marketing with a wedding industry lens. From gifting gowns to collaborating on styled shoots, we talk about how influencer partnerships can drive real visibility, especially for bridal designers. We cover why contracts and clear deliverables matter, the role of micro-influencers, whether your chosen creators need to be engag...

Not sure where to focus your time or marketing energy? We’re breaking down the key marketing moves every wedding business should be prioritising in 2025. Whether you’re busy or in a quiet season, these are the strategies that help you stay visible, book more aligned clients, and build long-term brand momentum. Produced by Talkback Media info@talkbackmedia.com.au

In this episode, we’re lifting the veil on how we use AI inside Engaged Creative, a marketing agency for wedding business plus how wedding businesses can start using it too. From brainstorming and caption writing to smarter systems and automations, we’re sharing the practical (and time-saving) ways AI is changing the way we work. If you’ve been curious but cautious about using AI, this one’s for y...

In this episode we’re laying it all out—what’s shifting, what’s staying, and where we see the wedding industry heading in late 2025 and into 2026. From consumer spending habits and brand fatigue to AI, content evolution, and the rise of intentional weddings, we’re unpacking the real trends shaping your wedding business future. If you want to stay relevant, refine your strategy, and get ahead of wh...

In this debut episode of The Edit by Engaged Creative , we’re diving straight into one of the biggest questions we get from bridal designers: When is the right time to launch your next campaign? We unpack what “Bridal Market” really means, how to align your marketing with both buyer and consumer timelines, and the biggest mistakes we see brands make when it comes to visibility and timing. Whether...