The Edge Effect: A Marketing Podcast

In this episode of The Edge Effect podcast, I’m joined by Daniela Procopio, the founder of Solma Tea, a brand new company that developed the first ready-to-drink lactation support beverage for moms on the go. We dive into the journey of Solma Tea, from idea to launch, and how Daniela is approaching marketing in this phase of the business. Daniela shares about the goal of building a community of mo...

In this episode of The Edge Effect podcast, I’m joined by Devin Lee, a bespoke systems strategist for growing businesses and visionary business owners. We dive into how critical systems are in your business and what systems truly are. She shares more about the evolution of her business and how she went from professional organizer to virtual assistant to OBM and bespoke systems strategist. Devin sh...

In this episode of The Edge Effect podcast, I’m joined by Marlené P. Naicker, the Founder of MULDOONEYS, a Paris-based luxury brand that meets at the intersection of luxury, fashion, art, and technology. We dive into the story behind MULDOONEYS and the importance of bringing the history and story of each unique piece to life through storytelling and technology. Marlené’s unique approach to the con...

Join me for a solo episode this week as we dive into what it really means to have a competitive edge and how to find it. One of the most important and fun parts of marketing is distilling who you are and how to best amplify your message by highlighting the human stories and experiences behind your brand. In this episode, I’m sharing 3 ways to pull out those golden nuggets and cultivate your compet...

In this episode of The Edge Effect podcast, I’m joined by Emily Paulsen, the CEO and founder of Electric Collab, a company that crafts comprehensive brands that are built to last. In this episode, we dive into Emily’s unique perspective on brand stories, brand marketing, the role that you have in your brand, and so much more! Emily shares her perspective on the importance of keeping your brand as...

In this episode of The Edge Effect podcast, I’m joined by Virginia Frischorn, the CEO and founder of Partytrick, a tech platform built to disrupt the event industry, helping to make planning and executing highly curated events accessible and convenient for everyone. We dive into the human story behind the brand and the brand essence of Partytrick. Virginia’s greatest passion is creating amazing ex...

In this episode of The Edge Effect podcast, I’m joined by the incredible Patti Harrison, the founder of Marcher Studios, a company that makes premium, beautiful and functional handbags and accessories designed to make life easier. We dive into Patti’s story, the impact that Marcher Studios makes, how Patti approaches marketing, the human story behind the brand, and so much more.  In this episode,...

Welcome to the first episode of The Edge Effect podcast! I am so excited that you’re here and can’t wait to begin this journey with you. In today’s episode, we’re exploring what the edge effect is in your marketing, why it’s important, what we’re trying to accomplish with this idea in mind in our marketing, and what you can expect from this podcast. In this episode, you’ll learn: What to expect fr...

In a world dominated by technology, content, and limited attention, it’s an ever-evolving challenge for businesses to cut through the noise and forge their own way forward in their marketing. The Edge Effect is dedicated to helping you tap into the transformative power of storytelling and embrace the human aspect of your brand in your marketing efforts. We believe that your story is the edge effec...