The Edge Effect: A Marketing Podcast

In this episode of The Edge Effect, your host, Caroline Crawford, sits down with Mickie Kennedy, the founder and CEO of eReleases, to explore the evolution of press release distribution, the importance of earned media, and strategies for crafting newsworthy press releases. Join us as we explore the art of crafting newsworthy press releases and uncover the secrets to creating value through authenti...

This episode of The Edge Effect, host Caroline Crawford explores the intricacies of investing in marketing and the importance of approaching it strategically for long-term growth. Investing in marketing is a critical aspect of business growth, but it requires a strategic mindset and a focus on long-term goals. By understanding the risks involved, prioritizing brand building, and engaging in self-r...

In this episode of The Edge Effect, host Caroline Crawford speaks with Ewelina Olechowska, founder of studio domka, to discuss the strategic blueprint for building a successful brand. Ewelina shares her journey from architecture to graphic design and emphasizes the critical role of a strong brand strategy in shaping a brand's identity. Tune in to gain valuable insights on how to establish a solid...

In this episode of The Edge Effect, your host Caroline Crawford sits down with Melaina Balbo, founder of Bis, a company specializing in small-batch frozen pasta sauces. Milena shares her journey from the publishing world to the food industry, driven by her Italian heritage and passion for cooking. The episode highlights the significance of authenticity, perseverance, and strategic marketing in bui...

In this episode of The Edge Effect, your host Caroline Crawford delved into the intriguing intersection of money mindset and marketing, exploring how your financial perspective can impact your business success. She shared valuable insights and practical advice on navigating the complexities of budgeting and investing in marketing strategies. Join Caroline on this enlightening journey as we uncover...

In this episode of The Edge Effect, host Caroline Crawford was joined by Debbie Oster, co-founder of Entrepreneur's Edge, shares her journey from being an English lit teacher to becoming a marketing expert. She emphasizes the importance of having a strong marketing foundation for small businesses that have hit a revenue ceiling. Debbie discusses the key elements of marketing, such as being strateg...

In this inspiring episode of "The Edge Effect," host Caroline Crawford dives deep into the entrepreneurial journey of Pallavi Pande, the founder and CEO of Dtocs, an eco-friendly tableware brand. Pallavi shares her decade-long entrepreneurial path, her experiences with previous ventures, and how she turned her personal challenges and cultural heritage into a successful sustainable business. Key Po...

In this inspiring episode, Caroline sits down with Cienna Kopischke, a successful business coach and entrepreneur. Cienna shares her journey from a multi-six-figure business owner to a thriving coach and speaker. She delves into the highs and lows of her career, the challenges she faced in the corporate world, and her transformative entrepreneurial journey. Cienna Kopischke is the founder of Cienn...

Join me for a solo, off-the-cuff episode this week as I dive into some reflections from the past few weeks as I embark on my digital nomad journey and the importance of asking yourself what is REALLY important to you as you determine how to show up in your marketing.  Common Challenges in Marketing: Lack of understanding and awareness of what goes on behind marketing. Marketing is a blend of art,...

Welcome to another insightful episode where we delve into the journey of Jade Pruett, founder of HelloSEO, HelloSEO is a boutique SEO agency specializing in small businesses and startups. In this episode, Jade discusses the evolution of SEO - a critical piece of a brand's marketing strategy. In her eight years of SEO experience, she has worked with major brands including CNN, Business Insider, and...

Welcome to another insightful episode where we delve into the journey of Emily Harpel, the innovative founder of Art of Sucre, luxury cotton candy brand that has given a chic upgrade to your favorite childhood treat. In this episode, Emily shares her journey from starting this business in 2016 when she noticed there was a hole in the market for a chic twist on a nostalgic treat, Cotton Candy. Taki...

Welcome to another insightful episode where we delve into the journey of April Lokar, the innovative founder of Semi Conventional, a platform dedicated to helping feminist entrepreneurs amplify their expertise with scalable offers.. In this episode, April shares her transformative career path, her motivations for starting her own business, and her unique approach to assisting feminist entrepreneur...

Happy New Year! In the first episode of 2024, your host, Caroline Crawford, dives into the new year with reflection, gratitude, and practical marketing strategies for 2024. As we bid farewell to 2023, we're taking a moment to express heartfelt gratitude to the dedicated listeners who have been on this journey since the podcast's inception. This episode unveils upcoming changes to the podcast, prom...

In this episode of The Edge Effect podcast, I’m joined by Ryan Morgan, the founder of Swell Digital, a digital marketing consultancy that helps organizations make important decisions related to SEO and digital advertising. Ryan is the founder and instructor of The SEO Cohort, a cohort-based SEO training program for individuals. He is also the author of the book, “Double Your Website Traffic: A Ste...

In this episode of The Edge Effect podcast, I’m joined by David Saggio, the owner of David Saggio Photography, a photography studio focused on making people look their best for the world to see – a genuine look that brings to life the real you. David is a U.S. Army veteran, a trained photographer and paratrooper, as well as an internationally recognized headshot and portrait photographer.    In th...

In this episode of The Edge Effect podcast, I’m joined by Amanda Hofman, the Co-Founder and CEO of Go-To-Market, a branded merchandise studio that focuses on sustainable, beautiful design. They create custom print-on-demand swag shops for companies and brands of all sizes.   In this episode, you’ll learn: Amanda’s career background before starting Go-To-Market. (01:17) How Amanda knew that print-o...

In this episode of The Edge Effect podcast, I’m joined by Tina Ramaci, the Founder of Tiny Knot Co, a woman and mom-owned brand that provides sustainable and comfortable baby apparel and accessories, while also making a positive impact on the environment and children facing hunger. In this episode, we dive into the lessons learned from going viral and what that means for Tina’s marketing going for...

Join me for a solo, off-the-cuff episode this week as I dive into some reflections from the past few weeks as I embark on my digital nomad journey and the importance of asking yourself what is REALLY important to you as you determine how to show up in your marketing.    In this episode, you’ll learn: A little life update on my traveling journey and the challenges I’ve been facing in my own busines...

In this episode of The Edge Effect podcast, I’m joined by Kim Fischer, the Founder of 13 Emeralds Marketing, an SEO agency that helps businesses scale their lead generation by building SEO strategies for long-term growth. We dive into all things marketing, SEO, and the human story behind the 13 Emeralds Marketing brand.    In this episode, you’ll learn: What SEO really is and the different aspects...

In this episode of The Edge Effect podcast, I’m joined by Charis Santilli, a Life Balance Coach, speaker, and owner of Charis Your Life who helps high achievers go from Busy to Balanced™ and find lasting inner satisfaction and peace of mind when their external accomplishments leave them unfulfilled. We dive into her origin story and the human story behind her incredible brand.    In this episode,...

In this episode of The Edge Effect podcast, I’m joined by Caroline Malloy, a historian, Book Coach, and the owner of The Write Malloy. Caroline helps women who dream of writing non-fiction, but have been held back from success in the past. We dive into all things Book Coaching and how Caroline got so clear in her messaging and in who she helps.    In this episode, you’ll learn: What non-fiction wr...

In this episode of The Edge Effect podcast, I’m joined by Alexa Hoffman, the founder of Alevan Botanica, a holistic company rooted in aromatherapy and Ayurveda. We dive into how she shifted from the career path of fashion design and how her yoga, meditation, and mindfulness practices led her to pivot her career and enter the wellness space. She shares more about the joys and challenges of running...

In this episode of The Edge Effect podcast, I’m joined by Leslie Stevens, the CEO of The Cultivated Vision, a company that helps service-based entrepreneurs get consistent clients without the pressure to post on social media. We dive into all things social media and the unpopular opinion of why you should stop using social media in your marketing as your sole way to get clients. Leslie believes in...

Welcome back to part 2 of my special, off the cuff episode of The Edge Effect podcast where I’m joined by Krista Roubos, the founder of Krista Roubos Marketing, a marketing agency for female founders. Today, we’re continuing our unhinged marketing conversation and shedding light on some overlooked areas and challenges that arise within marketing so you can determine the best way forward. We’re spi...

In this special episode of The Edge Effect podcast, I’m joined by Krista Roubos, the founder of Krista Roubos Marketing, a marketing agency for female founders. Today, we’re doing things a little different and going completely off the cuff as we dive into the ugly truths of marketing. We’re talking about it all… the good, bad, and everything in between. It’s our hope to shed some light on some of...