The eCommerce Maven Podcast

Ever thought about pitching your business on TV on one of those shows like Shark Tank or Dragon's Den? Well, I've been there, did the pitch and it didn't work out as planned. Today I'm sharing the ins and outs of the process, how to pitch, what to expect and what really goes on behind the scenes on Dragon's Den. Show notes: https://www.braveandboss.com/blogs/retail/how-not-to-pitch-your-business

Have you been taught it's a crime to run a sale? Do you feel like you should NEVER discount your product? I'm here to share with you 5 reasons why it may be necessary to run a sale in your eCommerce store. Read the show notes and get access to all the resources mentioned: https://www.braveandboss.com/blogs/retail/5-reasons-its-necessary-to-run-a-sale

Feeling burnt out? Don't quit. Just rest. On this week's episode, I share my strategies for slowing down in my business in order to speed up. Because entrepreneurial stress is REAL and affects not only your business but your life. Show notes here --> https://www.braveandboss.com/blogs/retail/slow-down-to-speed-up-in-your-business

Not quite sure how to do a product launch for a physical product? You're not alone! There's endless online courses and webinars on creating evergreen funnels etc for service-based businesses but not for us. So, I'm creating one. In this week's episode, I'll take you through a product-launch checklist so you can ace your next launch. Don't forget to grab the FREE PDF I created just for you with a c...

In episode 6, I'm getting REAL with a full review of 2018. Things I did RIGHT and WRONG (in business, and effectively life!). I do NOT hold back in this episode, and I suggest you do the same! This is a great exercise you can do at any major juncture - be it month end, a week or year-end. If we're not reviewing our progress, how can we ever change? Have a listen and learn from my mistakes (and suc...

Have you ever just felt stuck? Like you don't have the money to hire someone to HELP you with your business but you also don't have the time to focus on marketing, social media, product development and all the things you need to do to grow your ecommerce store. It's a vicious cycle, right? The key to ending that 'no time' cycle is to make the first steps into outsourcing non-IPA activities. What d...

What kind of marketing works best? Well, the answer MAY surprise you. It's something you can start working on tomorrow to improve your product-based business. Let's dig into this week's episode.

Do you have a dream of taking your side-hustle full-time? Learn how I left my corporate management consulting career to jump into Encircled full-time. And trust me, it wasn't an easy, smooth or glamorous transition. on this week's podcast I share all the tips on quitting your day job to follow your passion.

Is your mindset holding you back from making your email channel more profitable for your business? I find female founders are guilty of not wanting to overwhelm their customer via email, but what if the customer really wants to hear from you? On today's episode, we'll tackle 5 things I often hear about email and why you're not emailing more. Just in time for Black Friday and Cyber Monday!

So, I'm back with a newly branded podcast called "BRAVE + BOSS". I decided to change up the name from the old eCommerce maven podcast as I wanted to start to have more conversations around the 'other' side of running an online business. Tune in to find out more about the changes!

Shopify's always developing new features to make running your online store better, faster and more efficient. Have a listen to hear about the recently released announcement about what's new in 2018 for Shopify.

On this week's episode, I'm sharing my exact process for creating a marketing plan. I'll take you back to how I first started doing marketing planning and share all the tools from day 1 to today, including how I delegate and manage the plan. Grab a note book + have a listen! For more resources + screenshots of the process go here: https://www.retailbliss.ca/blogs/retail/how-i-create-and-execute-a-...

Not making enough sales at your ecommerce store? Here are two metrics you need to look at now to see how you can start to build your sales!

Are you providing a shopping experience that attracts your ideal customer? Or repels? Find out in this week's episode of the eCommerce maven podcast. Full list of resources mentioned here: https://www.retailbliss.ca/blogs/retail/easy-ways-to-make-your-online-experience-better

New to Facebook ads? or want to try a new audience that's warm? Check out my 3 favourite ecommerce facebook ad campaigns on this week's episode See the full post with links to resources here: https://www.retailbliss.ca/blogs/retail/3-easy-facebook-campaigns

Want to make your next month's revenue goal? I find making a goal smaller can actually help you achieve it. Find out how! Get the FREE printable goal worksheet here --> https://www.retailbliss.ca/blogs/retail/achieve-your-goal-by-making-it-smaller

Have you used a landing page for your online store? Not sure what that even means? I got you! This week's podcast is all about how to use landing pages for your eCommerce store, and why they're important. Read the full post on the blog here: https://www.retailbliss.ca/blogs/retail/how-to-use-landing-pages-for-your-ecommerce-store

Are your social channels bustling while your email list is deadsville? I can help. On this week's podcast, I talk about various tactics you can use on popular social media channels like Facebook, Twitter, Pinterest and Instagram to compel your followers to sign-up for your email newsletter - without feeling icky or spammy. Have a listen + leave a comment on the blog when done? https://www.retailbl...

Want to get started in Facebook ads for your online store but not sure where to begin? On this week's podcast, I go over the initial few steps you need to take to get started in Facebook advertising. Read more at my blog: https://www.retailbliss.ca/blogs/retail/facebook-ads-101-for-shopify-stores Like this podcast? Please rate it on itunes! It helps us help more entrepreneurs just like you.

Have you ever thought about collaborating with others to grow your ecommerce store? True win-win partnerships are a great way to uplevel your online store. In this week's podcast, I share the 3 best ways to collaborate with others to grow your business, and types of collaborations you can do with them. Enjoy! Learn more about marketing collaborations: https://www.retailbliss.ca/blogs/retail/3-ways...

The road to entrepreneurship as a CEO can be really rough. Here are 3 mindset shifts that I've made to help me feel a bit more boss-like on even those tough days. https://www.retailbliss.ca/blogs/retail/3-necessary-mindset-shifts-to-be-more-boss

Whatever stage your online store is at, I have no doubt that you've either made (or maybe are about to make) at least ONE of these common branding mistakes. I'm not perfect. I think since I started my business 5 years ago, I've made ALL of these mistakes, and continue to struggle with a few. On this week's episode of the eCommerce Maven podcast, I'm sharing the 5 branding mistakes that we all make...

The best things in life are free, right? I love a free app for my shopify store. Although I do pay a hefty amount of recurring fees in apps that I need for my ecommerce store, every now and then I find a free gem that's worth it's weight in gold. Finding the right app can have a massive positive impact on your overall customer experience and consequently, your revenue. This week, I'm sharing my ul...

Tis the season to do a recap of the past year in my ecommerce business! On this week's episode of the eCommerce Maven podcast, I'm sharing the 10 things I learned (sometimes the hard way!) in 2017 running a product-based business.

It's the last selling and shopping week of 2017. Time to get ready for a fresh start in 2018. You may be tempted to take it easy, but now is the perfect time to set yourself up for success in the new year. On this week's episode, I share what you should focus on for this past week.