The Ecommerce Influence Podcast

We start a business because we want more freedom...but we often find ourselves with quite the opposite. There are a lot of easier ways to make money than starting a business, but we don't typically start a business for the money. We start them for the freedom a successful business can bring. Yet we often find ourselves just trying to make it through the ups and downs, the highs and lows, the slow...

The "Tim Ferriss Effect" is REAL according to Mizzen+Main's founder Kevin Lavelle. So real in fact, that sponsoring Tim's podcast has been the single greatest decision he's ever made to grow the company. Kevin Lavelle is the founder of Mizzen+Main, which manufactures American made, moisture wicking, wrinkle free dress shirts. Happy customers include pro athletes, successful CEO's, and notable cele...

The impending death of traditional retail has been predicted numerous times in recent past, but in 20 years of ecommerce in the US only two ecommerce companies of meaningful value have been created: Amazon and Ebay. Ecommerce is no longer about throwing up a quick store and sourcing from Alibaba, hoping to ride the "ecommerce gravy train" to riches. It's about building a real business, a brand, th...

We all understand that hiring great people is critical to your ecommerce success, yet too many businesses have a revolving door of unreliable and subpar freelancers. You can stop that revolving door today because we're going to teach you how to hire fantastic and reliable freelancers for your ecommerce company in only 4 simple steps. An essential part of any business is the team that you surround...

Does confidence actually mean you're reaching a plateau? Is that uncomfortable feeling really the best place to be in your life and in your business? In this conversation we talk about the difference between confidence and courage why you need one over the other to get you where you're trying to go. We've come to a place in our business where we've had to make some tough decisions, decisions that...

Every single day 40 Super Bowls happen on YouTube, yet only 1% of companies know the formula to success with TrueView ads. Video is the closest thing to having a face to face conversation with your potential buyer without being there, and this interaction is your ticket to free traffic, higher conversions, and increased value per conversion...oh, and to stealing customers from your competitors. Ja...

Have you ever wanted to take a just a week off from running your business? But you never take the time off because you're worried that you'll come back to a business ablaze with fires that stall your growth. Worry no more. Tim Francis is going to teach you how to develop systems that allow you to leave your business, sometimes completely detached, and come back to a company fully intact...and stil...

The newest online "Gold Rush" is happening right now, and it's picking up steam. Pinterest is mysterious to some, to others its marketing potential is still to be determined. When you listen to today's episode you will no longer have any questions about the power of Pinterest marketing to bring more free traffic, generate more sales, and connect better with customers. Anna Bennett is the owner of...

Every entrepreneur goes through it. It could be because you're getting too many sales, or it's because you're not getting enough sales. It's that horrible feeling of being stuck, that you just can't get through the weeds and everywhere you turn it's another dead end and you're putting out fires. It's the wrath of entrepreneurial chaos. This episode is a story from our past, but it's a problem we'v...

If you're looking for qualified customers who are ready to buy, but you're not yet using Google Shopping, then you might be missing out on untapped traffic and the hottest potential buyers on the interwebs. Brett is an online marketer, eCommerce strategist, and speaker. The majority of his time is spent running his agency, Online Marketing Giant, and leading an amazing team of talented marketers a...

Despite the fact that ecommerce has grown 20% year over year, the ecommerce "gravy train" will be coming to a halt very soon for many ecommerce companies. If you want to keep riding then it's time to start investing in better experiences that provide value before asking for it. Sam Mallikarjunan is the Head of HubSpot Labs and the author of the book "How To Sell Better Than Amazon". HubSpot is an...

We can think of very few things more important for an ecommerce business owner than determining what a customer is worth to an organization over their business lifetime, and there is no one better in the world at calculating customer lifetime value than Peter Fader. Peter Fader is Professor of Marketing at the Wharton School of the University of Pennsylvania and the author of Customer Centricity:...

With costs always on the rise, and the "highs" from marginal success being short-lived, ecommerce companies need to moderate (maybe even eliminate) the pay per click addiction that could sink their business. Tom Schwab is founder and owner of Goodbye Crutches, the largest online distributor of direct to patient Durable Medical Equipment focused on serving those who can't bear weight and can't bear...

Customer comparison shopping is inevitable online. With the likes of Amazon and other major retailers doing everything they can to steal your customers through pricing-cutting and comparison shopping you need to pull out all the stops to keep them loyal. T. J. Gentle and Andrew Scarbrough are co-founders of PriceWaiter, a tool that allows ecommerce companies to keep more customers by providing sim...

"According to leading neuroscientists, 95 percent of thoughts, emotions, and learning occur before we're ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition stop selling to the 5% of your customers brains...when you understand how your customers' brains work, you can appeal to the po...

The reality is, nobody cares about your product. That may sound harsh, but your customers and prospects only care about themselves. In this episode David Meerman Scott teaches us what to do about that and what the Grateful Dead can teach you about marketing so you can reach your buyers directly to drive more revenue. David is an internationally acclaimed strategist whose books and blog are must-re...

23 million out of 28 million companies that do less than $25 million in revenue are operating check to check, which means it's very likely that you are one of the the struggling 82%. Fortunately, there is a simple system you can implement to turn your business from a cash-eating monster into a profit-generating machine to ensure you're permanently profitable. Mike Michalowicz (mi-CAL-oh-wits) foun...

Quality ecommerce copy and product descriptions can increase ecommerce conversion rates anywhere from 30% to 100%. Writing subpar copy for your website is the equivalent of hiring a subpar, unqualified sales staff for a brick and mortar shop, and sales will suffer. Joanna Wiebe is a co-founder and copywriter at Copyhackers, a company that helps you use copy to boost your conversions while enhancin...

Abraham Lincoln once said, "If I had 8 hours to chop down a tree, I'd spend 6 hours sharpening my ax," and this episode is all about sharpening your ax for 2015. Join us for this quick 15 minute episode as we review the planning process that made our 2014 so successful, how we're improving it for 2015, and how you can use all or parts of our planning process to make 2015 your best year ever. Key T...

The company that is willing to spend the most to acquire a customer will win, and Ryan Deiss teaches you how to win by optimizing your customer acquisition with his 5 step Customer Value Optimization System. Ryan Deiss is the founder of a number of online media/publishing businesses, most notably DigitalMarketer.com. He is considered the "King of Conversion" and is the creator of the funnel models...

Implementing truly data driven email marketing in your ecommerce business is no easy task...until now. Ed Hallen helps ecommerce companies easily implement data driven email marketing that actually works through his platform, Klaviyo. He is co-founder of Klaviyo, an ecommerce-focused email service provider that provides you with better email through data-drive personalization and targeting. From p...

Oli Gardner has seen more landing pages than anyone on the planet. As a result he has identified and mastered the 7 most important principles of conversion centered design to help you convert more visitors into paying customers. He is the co-founder of Unbounce, an industry-leading landing page platform that allows marketers to build, publish and a/b test landing pages without IT. With 17 years wo...

Dane Golden is Vice President of Marketing and Client Services at Octoly, a YouTube brand management company where his mission is to enhance your web video ecosystem, YouTube channel, network videos. For the last six years he has marketed, distributed, promoted, and produced online videos on platforms across the social video spectrum, creating millions of dollars in advertising and branding revenu...

Google Adwords for ecommerce can be extremely profitable...or extremely wasteful, it just depends on what you're doing. Check out this episode with Mike Rhodes, one of the world's best Adwords experts, and improve your adwords campaigns or save a sinking ship. Mike Rhodes is the founder of WebSavvy the largest independent AdWords-only agency in Australia. They use data, not guesswork, to grow comp...

It's no secret. Financial intelligence in ecommerce is a prerequisite for success. The question, though, is are you a pro or an amateur? And how do you know? This is an episode for both the seasoned pro and the amateur. Joe Knight, Founder and Senior Consultant with the Business Literacy Institute, is a highly regarded finance and business literacy keynote speaker and trainer. He trains managers a...