The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

When business owners think about acquiring customers, most go straight to ads. John Roman from Battlbox thinks a bit differently. In this episode, John breaks down the important role that community and content plays in retaining and acquiring new subscription box customers.  00:00 Intro 01:53 Short Background Of John's Battlbox Journey 09:42 Battlbox's 2023 Numbers 12:21 Battlbox's...

Most business owners think they are scaling when they're actually growing. In this episode, Josh brings on Stafford Newsome to discuss the difference between "Growth Mode" and "Scale Mode" in your business. Then, they discuss what your main focuses should be when you're in each of those modes. 00:00 Intro and Get To Know Stafford 07:37 The Difference Between Growth an...

(This episode is a re-run that originally aired on December 18, 2023.) After working hands on with 500+ brands, we've seen very clear distinctions between the ones who struggle to get their ads profitable and the ones who 5 or 10X their growth exceptionally fast. In this episode, I share why most ads don't scale, and then break down the "4 Dials" you can turn in order to de-bot...

►  Check Out Hostage Tape Here Conner Fleming is the head of growth for Hostage Tape. He spends 7-figures per month on Meta and knows a thing or two about creating hyper growth for an ecommerce brand! 00:00 Intro 01:50 Hostage Tape's 2023 Numbers 03:40 Hostage Tape In Australia 04:56 Issues With Amazon 06:26 Brand Deal With UFC and Andy Elliot 10:35 Ad Results With and Without Partnership Dea...

I challenged my team to 100 days of extreme activity with the objective of bringing in more customers than ever before and... it worked. Our revenue more than doubled in 100 days. In this episode, I break down precisely what we did, how we tracked it, and the results. ►  If you do this challenge yourself, message Josh your results on Instagram 00:00 The Results We Saw 07:47 What We Did 11:08 Josh&...

(This episode is a re-run that originally aired on November 27, 2023.) Sometimes all it takes is ONE tweak that can cut your cost to acquire a customer by 30%, 40%, or even 96% – and it's likely not what you think. I'm talking from $105 cost per customer to $4.51. Or $43 to $23 cost per customer. All with one change: the offer. In this episode, I'll show you how "offers" i...

►  Connect With Hernan On Facebook In this episode, Josh interviews Hernan Vazquez, a paid media buyer that owns scaledriven.com and has worked with some big names like Frank Kern, Grant Cardone, and Tony Robbins. In the last 6 years,  Hernan has managed over 60 million dollars in direct response advertising. If you're an advertising nerd, this episode is full of great tips and industry secre...

Email is one of those things that, as an ecommerce brand, you can’t AFFORD to ignore. I believe it’s the only LEGAL way to print money as a business owner and if you aren't doing it right, then you're leaving a lot of profit on the table and by just doing a few tweaks, you can have it working FOR YOU. 00:00 Intro and Why Email Is Important 07:47 Baseline Email Systems 15:11 When Do You A...

(This episode is a re-run that originally aired on March 13, 2023.) Sarah Williams did $5M in sales in the first 4 years of starting her subscription box and built a list of raving customers who happily pay her every month.  Since then, she’s started to teach other entrepreneurs, who have existing products, how to take those products and create a recurring revenue stream through subscription boxes...

Remember the early days of Facebook ads or Amazon selling? Some may have described it as "the wild west". Well, it's that time again with a new platform... TikTok Shop. In this episode Josh interviews Neil Twa, and they talk about how TikTok Shops are growing and developing. It's the wild west - so there's no rules and possibly gold to be found. ► Sign Up For Neil's N...

When do you turn off an ad and cycle in new ones? How much should you spend on an ad before deciding to kill it altogether? Knowing the answer to these questions will make you a much better Facebook Advertiser and help remove emotion from your decision making so that you're trusting the math! In this episode, Josh breaks down: 00:00 How To Determine Your Metrics 10:18 Finding Your Kill Switch...

(This episode is a re-run that originally aired on August 28th, 2023 – we believe this is very relevant right now!) Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability . In this podcast, I break down our "seed, sprout, and scale" f...

►  Increase Your Conversion Rate and Average Order Value with Ethan's Conversion Revenue Optimization Workshop: https://4080testingacademy.com/crow?sl=theecommercealley There is a lot of misconception around what "Conversion Rate Optimization" is. Changing your button color is NOT a proper "CRO" test... and in this episode, Ethan Bence from 4080 Marketing is going to expla...

"The customer is always right." - Everyone Who's Never Run a Business Trolls, fraudsters, and a-hole customers suck the life out of your and your team like a vacuum at a confetti party. If you've been in business for a minute, then you know what I'm talking about. Customers get a choice. But so do YOU. In this episode, I'll share: WHY We Blacklist People HOW Our Black...

(This episode is a re-run that originally aired on February 28, 2022.) Two of the most powerful and predictable marketing strategies you need are paid advertising and email marketing. Inspired by a client of ours who generates $500k+ per month from these two marketing mediums, I break down 3 steps in this episode that will help you begin leveraging ads and email to grow your business.. -=-=-=-=-=-...

The word "scale" gets used so much that I think it's wise to take a step back and think through what it looks like in REAL life terms for most businesses who aren't the "wild success stories."  Don't ask HOW to scale, but WHEN to scale. Because sometimes, it's best to do the brutal, boring work that's required to set a stronger foundation for those mome...

What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving. So... in this episode, I brought on Dylan (our producer & paid media buyer at The Ecommerce Alley) to dive deep into some of the most-asked questions we get, as well as share insights as to what trends we see behind the scenes in the ecommerce space. W...

(This episode is a re-run that originally aired on October 2, 2023.) If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit? But most can't answer: what's the cost to acquire a customer? In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer...

The goal of entrepreneurship is to be able to buy back your time. That's probably part of the reason you started your business -- to create financial freedom to do what you want, but if you got that and you were a slave to your business time-wise, it probably wouldn't be enjoyable. That's why, in this episode, Josh breaks down how to determine what's worth hiring someone for, w...

Grab a $10 ticket to the 3-Day Ecommerce Facebook Ads Bootcamp January 29-31st here: https://alleypodcast.com/friend If it feels like your ads don't get any traction or get traction, then fatigue quickly... Then you need to change your way of testing & finding ads. In this episode, I break down the premise of The Ad Lab Method – a way to find "Super Ads" for a few hours of work,...

(This episode is a re-run that originally aired on March 27, 2023.) Learn our simple 5-Step Facebook Ads Optimization Process, tailored specifically for ecommerce businesses. Josh will walk you through each crucial step, from identifying key benchmark metrics to implementing fixes. In this episode, you'll learn: How to effectively analyze and assess your current ad performance. The key benchm...

What the heck is so special about these $45 Stanley Cups and why is everyone going CRAZY over them? In the last few years Stanley 10X'd their revenue, and whenever we see companies experience hyper growth like that, we like to dissect how we can do the same and apply it to our business! So, like the marketing nerd Josh is, he's going to break down what happened & 5 incredible busines...

You've got big yearly goals. But how do you tangibly break them down so that you can achieve them throughout the year without feeling "last minute" with everything? In this episode, I'll take you behind the scenes on how we run marketing in 90-day cycles to experience month-over-month growth using a 3-step approach. This episode is definitely more visual, so I recommend watchin...

(This episode is a re-run that originally aired on Dec. 12, 2022.) "Profit is the oxygen in your business. Without it you will die."  When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step.  I also will be telling you the exactly order I would recommend implementing t...

As we charge into the new year, I want to share a 3-step process we follow to remove marketing as a bottleneck in our business – allowing us to get so many customers that production & fulfillment become the bottlenecks. It's the problem of, "We can't spend more marketing dollars because we can't handle the amount of orders coming in." We use these three steps as barome...