The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

We recently spent $50,000 during a 14-day promotion and this campaign required ZERO optimization. This was a new test we ran. In this episode, Josh breaks down the hypothesis, setup, results, and observations. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send...

►  Join The Social Sales Girl's Conversion School Here: https://thesocialsalesgirls.activehosted.com/f/126 In this episode, josh interviews Susan Bradley, founder of The Social Sales Girls. Susan talks about building your conversion funnel, shares some insight on where your attention/focus should be on your business, what the highest leverage activities are, and how to create high converting...

►  Learn More About The Max Profits Mentorship - https://www.maxprofitsmentorship.com/apply-to-join In this episode Josh shares his Q4 marketing predictions, some life updates, and how "The Fiji Files" have opened him up to $10m Thinking. This is a packed episode filled with tons of laughs, insight, and fun.  P.S. This episode was recorded LIVE during our Bi-Monthly Client community even...

I talk shop with the founders of Shopanova on 5 levers you can pull to maximize your growth this year. If you haven't heard of Shopanova, they're a high-performance marketing agency that has helped their ecommerce clients generate more than $600M in sales over the last few years. Robby & Daniel were a blast to have on the podcast – enjoy learning from them! -=-=-=-=-=-=-=-=-=-=-=-=-=...

►  Join The Waitlist For Our LIVE 3 Day Ecommerce Facebook Ads Bootcamp https://ecommercealley.com/waitlist Most people go deep before they go wide . They go ALL IN on one idea, one product, one campaign, etc. without asking, “is this what I should go all in on or is there something better?” This is something we’ve really been exploring lately and have made some pretty cool discoveries within our...

When your ads are achieving your target numbers, HOW do you scale them up without everything crashing and burning? 00:00 Deep vs Wide Scaling 04:00 Deep, Consolidated, Simple Scaling 11:02 Our 2 Scaling Strategies  22:37 Which Strategy Should You Use? -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To tea...

Poor ad budget management will have your ad account eating your bank account in no time. Because if you’ve advertised for any period of time, then you know that things aren’t always as they seem. I recently had a conversation with a friend who spends $500k/mo on Meta. They’ve done it for years, but ran into a cashflow crunch and had to halt their ads to figure some things out. This can happen to A...

► Learn About Our Mentorship Program: https://www.maxprofitsmentorship.com/apply-to-join ► Learn Our DCA (Now Flexible Ads) Campaign Strategy: https://youtu.be/PedgzYqaX10 Meta has officially rolled our “Flexible Ads” which are taking the place of Dynamic Creative Ads (DCAs). Here’s everything you need to know about them, the differences, and what you should do to prepare for the full transition....

Five years into business, I had $1.06 in my bank accounts with a dozen staff and was stressed out of my mind. This is how I was able to turn things around, grow a portfolio of millions in real estate, and find the freedom I truly wanted inside my business without feeling like a slave. It is attainable. And if a goofy pale white dude from the middle of farmland in Ohio can do it, so can you. 00:00...

A lot has changed with Meta in the last 3 months. And if you listened to our State of Advertising 2024 podcast, then you’re likely aware of one of our FAVORITE campaign structures: Advantage+ Shopping Campaigns. However, right now, something else has our attention. And we’re seeing better results than we’ve ever seen with it. -=-=-=-=- ** MENTIONED RESOURCES** ► Our Facebook “Kill Switch” And Ad C...

Summer means slower sales for many ecommerce brands. So, what do you do when people are vacationing and spending is down? Here’s a solid list of things to do. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!...

I’ve always invested in courses I found interesting to continue growing. But at the start of 2023, I decided to invest the most money I’d ever invested in a SERIOUS coaching program. In this podcast, I’m going to share my findings from spending $60,000/yr for a business coach. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An I...

Should you set your Meta Ads budgets DAILY or LIFETIME? Well, we spent $20,000 on each budgeting structure. Here’s what happened… And which one took the cake. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!...

(This episode is a re-run that originally aired on August 28, 2023.) Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability . In this podcast, I break down our "seed, sprout, and scale" framework to help with your creatives. I'll...

Most businesses exist for one reason: freedom. Freedom to do what you want with who you want and when you want to. (Time) Freedom to buy what you want and give what you want. (Financial)  The “Freedom Business” model is built to do precisely that as you ascend through different revenue thresholds in your business – and everything inside the Max Profits Mentorship revolves around the components of...

►  Our Client-Exclusive Bottleneck Finder We actively work with about 200 ecommerce brands right now. And what we’ve learned is that if you’re having sales issues, it’s happening in 1 of 4 areas. In this episode, Josh will show you how to identify where people are getting stuck in your sales funnel in less than 90 seconds, give you benchmark numbers, and show you what fixes to deploy. -=-=-=-=-=-=...

(This episode is a re-run that originally aired on December 12, 2022.) Profit is the oxygen in your business. Without it you will die... When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step. I also will be telling you the exactly order I would recommend implementing them in....

When co-founder Mari Llewellyn hit rock bottom mentally and physically, she decided to take ownership of her health by turning to wellness. With the help of her now-husband, Greg, she lost 90 pounds and finally found self-love. Inspired to help other women do the same, Mari created Bloom: high-quality, delicious health supplements designed to help everyone bloom into their best selves.  Greg LaVec...

►  Grab A Ticket For The Workshop (Limited Seats) Most people think their ads are the issue. You often don't think about where you're driving traffic to. Your ads could be amazing, but if your landing page or offer is not "high-converting" it will make it LOOK like your ads are under performing. That's why, in this podcast Josh is going to share an example of this exact si...

(This episode is a re-run that originally aired on January 23, 2023.) Today I'll be going behind the scenes covering one of the most recent case studies my team and I personally generated for one of our email clients with a 47,000-person email list.  The first time I truly realized how powerful email was, it totally changed my life and my business forever. But that was years ago though...have...

►  Apply For The Max Profits Mentorship ►  Grab Alex's $100 Million Dollar Offers Book $100M Offers has been a revolutionary book for so many people. If you’re unfamiliar or want to know how to build a Cash Cow Offer for your ECOMMERCE business that people feel stupid saying “no” to, then Josh will break it down in the podcast in great detail! 00:00 Intro 01:56 Applying "$100 Million Off...

►  Grab our KPI Calculator Running ads as a business owner can very quickly turn into an emotional decision if you don't have solid numbers to monitor your ads with. That's why, in this video Josh is going to break down the importance of calculating your breakeven ROAS and Cost Per Acquired Customer (CPA) and then he will walk you through using our KPI (key performance indicator) calcula...

What does candy, Dolly Parton, and sound equipment all have in common? The guest of this week's podcast, CEO of Sweetwater, Chuck Surack. In this episode, Chuck tells the origin story of Sweetwater from VW Bus to 1,000,000 Sq Ft of space. Then, Josh asks the question we all want to know - why does Sweetwater send out so much candy with each purchase… and the answer is so wholesome. 00:00 Intr...

(This episode is a re-run that originally aired on May 29, 2023.) Unlock the potential of your ecommerce business with 10 distinct strategies to increase your Average Order Value (AOV). This tactical episode dives into optimizing upsells, implementing free shipping thresholds, leveraging tools like Bundle Bear and One-Click Upsell Funnel, and much more. Plus, experience our first-ever interactive...

Recently, we’ve seen some people reporting disastrous results with Meta ads.  - No Purchases One Day, Tons The Next (Or None At All) - Automations not firing as accurately - Inaccurate reporting - Unpredictable spending So… when this happens, what do you do? In this episode, Josh gives advice on checking metrics, looking in the big picture, and things you actually have control over during this tim...