The EarlyStage Marketer

Most marketers can tell you what they did. Few can explain what happened because they did it. In this episode of The EarlyStage Marketer Podcast, Onyinyechi Nwankwo sits down with Reme Ajai-Ikhile to discuss one of the most important skills for career growth in marketing: connecting your work to business results. Reme shares the moment she realised that reporting impressions, engagement rates, and...

Most marketers assume good work speaks for itself. It doesn't. In this episode, Product Marketing Manager Chisom Anaesiuba shares how doing valuable work isn't enough if stakeholders can't see or understand its impact. We discuss visibility and stakeholder management tips, such as documentation and workshops. If you've ever felt overlooked despite doing great work, this conversatio...

In this episode, Chizurum Egwunwankwo breaks down the three biggest mistakes companies make when building communities: not understanding why they want one, treating it as a quick fix, and expecting results overnight. But more importantly, she shares what she's learned in over 5 years of building tech communities. We discussed: The 3 biggest mistakes organisations make about community and how t...

Esther once had a job where all her ideas were shut down. All she ever got was a lukewarm "Great idea," and after that, silence. Despite this experience, Esther still believes in advocating for yourself. She just learned there are two mechanisms at play when your ideas are dismissed:  Sometimes it's about how you're pitching. You need better data, clearer storytelling, or a diffe...

Esther Osatuyi landed her first job out of university: managing a marketing team at a digital agency. There was just one problem: she'd never worked in marketing before. Not as a junior team member. Not even as an intern. For two years, she managed marketers who knew more than her, set timelines she couldn't defend, and sat in client meetings hoping no one would ask her to explain the stra...

Fresh out of university, James Praise landed his first marketing job and had absolutely no idea what he was doing. No network to call. No mentor to guide him. Just courses, self-doubt, and the constant fear that someone would realise he was faking it. But somewhere between taking obsessive notes and downloading every HubSpot template he could find, James discovered something: templates weren't...

"Welcome to the company. That's the culture here." After Amos Feranmi's first call with his new boss, his teammates sent him that message. A former civil engineer turned marketer, Amos has worked under difficult bosses twice—and quit twice. In this episode, he walks through the subtle signs of toxicity (diplomatic language masking aggression, zero respect for boundaries), the exact moment he decid...