Oliver Eardley

The Eardley Bird Business Podcast

Business EN ↓ 35 episodes

Welcome to The Eardley Bird Business Podcast, where innovation meets opportunity. Inspired by the phrase "the early bird catches the worm," this podcast is tailored for professional services—law firms, accountants, HR, and consultants—seeking to stay ahead in the digital age. Hosted by digital marketing expert Oliver Eardley, we share actionable insights, forward-thinking strategies, and inspiring stories to help you embrace digital transformation, build your brand, and drive growth. Because in business, as in life, it’s the early bird that catches the worm.

Author

Oliver Eardley

Category

Business

Podcast website

www.addpeople.co.uk

Latest episode

Nov 2, 2025

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Episodes

How Jordan Vickery Grew a Global SaaS With Zero Ad Spend and a Vegas Rooftop Party! 🎉 🏆 02.11.2025

In this episode of The Eardley Bird Business Podcast, Oli sits down with Jordan Vickery — Co-founder of Vinyl, Director at Journey, and one of the best-known voices in the accounting-tech space. From launching an AI meeting assistant purpose-built for accountants to scaling to 1,000+ users in under a year, Jordan shares how Vinyl is reshaping the way firms work. He talks about the power of communi...

How Eriona Bajrakurtaj Broke Through Mental Barriers to Build an Accounting Empire! 🧠 26.10.2025

🎧 Listening on the move? Spotify: https://tinyurl.com/ysdtvhff Apple Podcasts: https://tinyurl.com/kfbyxndc Amazon Music: https://tinyurl.com/yc4ufchu In this episode of The Eardley Bird Podcast, Oli Eardley sits down with Eriona Bajrakurtaj, CEO of Major Accounts, Founder of Volt Digital Transformation, and recognised as one of the Top 50 Women in Accounting. From transforming her father’s small...

Why Jo Wood Walked Away from a Multi-6 Figure Business! 👩‍💼👋🏻 21.09.2025

🎧 Listening on the move? Spotify: https://tinyurl.com/ysdtvhff Apple Podcasts: https://tinyurl.com/kfbyxndc Amazon Music: https://tinyurl.com/yc4ufchu In this episode of The Eardley Bird Podcast, Oli sits down with Jo Wood — Director of the Bookkeeping Collective, co-owner of the Six Figure Bookkeepers Club, exited multi-six-figure bookkeeper, international speaker, best-selling author, podcast c...

How Professionals Can Create Passive Income on TikTok & Instagram! 📲 21.08.2025

🎧 Listening on the move? Apple Podcasts: https://podcasts.apple.com/gb/podcast... Amazon Music: https://music.amazon.in/podcasts/bca9... In this episode of The Eardley Bird Podcast, Oli sits down with James Wright FCCA — Senior Lecturer, content creator, and social media influencer. By day, James is shaping the future of accountancy, guiding students through exam prep and professional development...

Stop Undercharging: Price Your Worth Like a Pro in 2025 🌟 14.08.2025

Stop undercharging and price your worth like a pro in 2025! 💪🏻 🎙️ Episode Introduction: In Episode 28 of The Eardley Bird Business Podcast, Oli sits down with Vanessa Ugatti, international keynote speaker, transformational coach, and best-selling author of True Worth: How to Charge What You're Worth and Get It. Vanessa helps law firms and service-based professionals charge their true worth e...

How This Gen Z Marketer Built a Viral Brand in Accounting! 07.08.2025

🎙️ Episode Introduction In this episode of The Eardley Bird, Oli sits down with Tamzin Allinson, the newly promoted Social Media & Content Lead at Accountant_She and StriveX, the powerhouse accounting brand built by Rachel Harris. Tamzin gives us a rare behind-the-scenes look at how one of the UK’s most recognisable accounting personal brands is built – on purpose. From platform-specific conte...

From 0 to 27,000 Followers: Phil Hobden’s PROVEN LinkedIn Strategy! 🚀 31.07.2025

🎙️ Episode Introduction In this episode of The Eardley Bird, Oli sits down with Phil Hobden, Head of Business Development at Sage and one of LinkedIn’s most active and authentic voices in the accounting tech space. Phil’s built a loyal following of over 27,000 by being unapologetically human in how he shows up online and it’s paid off. From scaling influence without cold DMs to helping Sage win bu...

Personal Branding Secrets from 6 Top UK Entrepreneurs! 💰 24.07.2025

What does it really take to build a personal brand that gets you clients, credibility and visibility? 🤔 In this value-packed episode, we’ve pulled together the most practical, punchy and proven personal branding tips from six powerhouse entrepreneurs, all previous guests on The Eardley Bird Podcast. 🧠 You’ll learn: ⭐️ Why most people only want to build a personal brand when it’s already working...

Kirsty Birch on Building Real Relationships & The Hidden ROI That’s KILLING Your Business Growth! 17.07.2025

🎙️ Episode Introduction In this episode of The Eardley Bird, Oli sits down with Kirsty Birch, founder of Work It Well and self-described disruptor in the workplace wellbeing space. Kirsty’s on a mission to humanise the corporate world and she’s doing it with bold ideas, practical tools, and zero fluff. From building her business 100% organically on LinkedIn to launching a new app that tracks wellb...

How Rachel Harris Built a Six-Figure Personal Brand with Surgical Precision! 🎀 10.07.2025

Rachel Harris, founder of Accountant_She and StriveX, isn’t winging her content, she’s engineering it! ⚒️ In this clip, Rachel breaks down how she’s grown a personal brand that generates over £100k in inbound leads and earns her five figures per month in sponsorships alone. Her strategy? Treat every piece of content like an ad campaign: test it, tweak it, relaunch it 💬 She talks through: - How he...

Karl Morris Reveals Six Step Plan for ANY Business Wanting to Scale to Six Figures🧑‍💼 06.07.2025

Karl Morris, a Top 25, multi-award winning ActionCOACH, reveals his six-step framework for scaling any business to six figures and beyond! 💫 🚀📌 Resources & Links👉 Learn more about Karl Morris and ActionCOACH: https://www.actioncoach.co.uk/👉 Connect with Karl on LinkedIn: https://www.linkedin.com/in/karl-morris/👉 Explore how Add People Ltd can support your business online: https://www.add...

Karl Morris' Lessons from Coaching a Dragon's Den Winner & 6 Step Strategy for BILLION Dollar Growth 03.07.2025

🎙️ Episode Introduction In this episode of The Eardley Bird, we sit down with Karl Morris, one of the UK’s Top 25 Business Coaches with ActionCOACH, and a seasoned entrepreneur with over 50 years of experience. From growing up in a family of business owners to helping a Dragons’ Den winner scale their company, Karl’s lived the entrepreneurial journey from every angle. He breaks down his tried-and-...

Turn Your Website into your MOST PROFITABLE Employee! 💷 26.06.2025

This isn’t theory. It’s a proven method. In this special episode, Oli Eardley shares the exact talk he gave at ICAEW and Accountex, revealing the lead-generating website strategy that is guarenteed to get you more customers. ✅ A step-by-step page layout that guarantees leads ✅ Real-world example using Rachel Harris’s firm, StriveX ✅ A downloadable checklist to turn browsers into buyers If your...

Ozark & Outsourcing: Preeti Koli Talks Client Care, Networking & AI in Professional Services! 12.06.2025

🎙️ Episode Introduction Welcome back to The Eardley Bird Business Podcast! This week, Oli Eardley sits down with Preeti Koli, co-founder and CEO of Ozark & Company, to unpack how outsourcing is reshaping the accounting industry, and what it really takes to do it right. From building strong client relationships to training teams for long-term quality, Preeti shares the real, behind-the-scenes c...

"The Beauty of Digital Marketing!" How Higgs LLP Empower AI, SEO and LinkedIn to Grow Their Firm! 05.06.2025

🎙️ Episode Introduction In this episode of The Eardley Bird, we sit down with Michelle Hughes, Head of Digital Marketing at leading law firm Higgs LLP. Michelle pulls back the curtain on how a traditionally offline industry is leaning into digital transformation using AI, sharpening up brand identity, and turning LinkedIn from a dull feed into a business development tool. From SEO to A/B testing,...

"We Move Fast & Take Risks!" - Kate Burt talks BIGGEST business CHALLENGES & Racing to 10M Turnover! 29.05.2025

What does it take to scale from £50k to £1 MILLION TURNOVER in just 4 YEARS? In this episode, Oli Eardley sits down with Kate Burt, solicitor, entrepreneur and founder of ⁨@hiverisk597⁩ , to unpack the bold strategies behind her meteoric rise. ☄️ With over 20 years in the legal sector, Kate shares how she’s carved out a niche in compliance and innovation, growing a consultancy that thrives on movi...

No Mentor? No Problem!: How Nic Lonsdale Built Six-Figure Ginger Bucks at 24 With ZERO EXPERIENCE! 22.05.2025

She Had No Plan. No Experience. Now She’s Running a 6-Figure Business at 24! This one’s a bit mad, in the best way 👏🏻 Nic Lonsdale is just 24 years old and runs a six-figure bookkeeping and finance business called Ginger Bucks Ltd. What makes her story wild is she didn’t have a clue what she was doing when she started. No mentor. No business background. No real plan. Just jumped in feet first an...

CEO by Chance, Leader by Design: Mitch Hahn on how he DOUBLED Income for Nordens Accounting! 15.05.2025

Most people choose accounting. Mitch Hahn fell into it! After walking away from a pro football career due to the mental toll, he ended up in business almost by accident, and never looked back. Now CEO of award-winning Nordens Chartered Accountants, Mitch has grown the firm by 25% year-on-year, doubled the UK’s average turnover for accounting firms, and leads with a style built on transparency, peo...

HR, SEO and No BS: Real Talk about Elysian and Business Consultancy with Kate Gathard! 08.05.2025

This week on The Eardley Bird Business Podcast, Oli sits down with Kate Gathard, founder of Elysian Services, a straight-talking HR & business consultant who doesn’t sugar-coat the reality of running your own show. From the lonely early days of wondering “why am I even doing this?”, to evolving her brand, manage client boundaries, and figuring out how to mass-communicate without losing the per...

From Psychology to FRWRD thinking Practice Owner: Yvette Fitzhenry’s NUMBER ONE Rule for New Business Starters! 01.05.2025

In this episode of The Eardley Bird Podcast, Oli sits down with Yvette Fitzhenry, founder of Forward Accountancy and Advice, to explore what it really takes to go from corporate life to launching your own firm. 🏢 With a background in psychology and a people-first mindset, Yvette shares how she navigated the fear and uncertainty of starting up, the strategies she used to find her first clients, an...

Behind the Rise of InjuryLawyers4U: CEO James Maxey on 8-Figure Scaling & the SECRET to Firm Acquisitions! 24.04.2025

Oli sits down with James Maxey, CEO of Express Solicitors and InjuryLawyers4U, to uncover how he scaled one of the UK’s biggest personal injury firms from the ground up. From a non-traditional start in law to building a business that now turns over eight figures, James shares the raw reality of what it takes to grow and keep growing in a hyper-competitive sector. Expect straight-talking insights o...

3 Essential Steps Every Accountant Should Know: Kirsty Chaplin’s Guide to Growing a Modern Firm! 17.04.2025

Oli sits down with Kirsty Chaplin, Founder of Flourish Accounting, to unpack what it takes to build a modern, values-driven firm in today’s digital-first world. From working in traditional accounting roles to launching her own practice during the pandemic, Kirsty shares the highs, the lessons, and the non-negotiables that helped her scale with purpose, including acquiring another firm and building...

Mastering Linkedin Growth: How Heledd Nailed Digital Lead Generation through Coffee Breaks & Breakfast Debates! 10.04.2025

Oliver Eardley sits down with Heledd Wyn, Partner at Rothley Law, to unpack what it really takes to grow a legal career in today’s relationship-driven world. Heledd shares her journey through the legal profession, from early beginnings to becoming a partner and offers practical advice on balancing legal work with business development. She talks candidly about the importance of personal branding, w...

No Competition, No Limits: How Julie Spence Scaled NOEXSPENCE through Transparency and Collaboration! 03.04.2025

In this episode of The Eardley Bird Podcast, we sit down with Julie Spence, founder of NOEXSPENCE, a modern digital bookkeeping firm redefining the industry. Julie shares her unconventional path into accountancy—from feeling lost in her career to building a thriving business. She opens up about the challenges of entrepreneurship, the power of collaboration over competition, and how transparency ha...

Rachel Harris’ Blueprint to Success: Accountancy Personality of the Year Reveals Secrets to Scaling & The One Must-Know Tip for every Practice Owner! 27.03.2025

Welcome to ‘The Eardley Bird Business Podcast’, where host Oli Eardley digs into digital strategies keeping law firms, accountants, HR pros, and consultants ahead of the curve. Rachel Harris, TED X Speaker, Accountant Personality of the Year 2023 & one to watch on the 35 under 35 list, shares her journey as a disruptor in the accounting industry, detailing the growth of her firm Strivex from h...

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