SKU Agency

The E-commerce Revolution Podcast

Whether you’re a new entrepreneur or a longtime merchant, running an e-commerce business can be complicated. However, with the right resources, it doesn’t have to be! Join your host Ramin Ramhormozi every week as he interviews experts and leaders in the e-commerce space to educate and entertain on all things e-commerce. Ramin has over 25-years of experience in e-commerce and is one of the managing partners at SKU Agency, which has successfully helped countless businesses experience massive growth through marketing, design, and development. You can expect to learn valuable insight from the best...

Author

SKU Agency

Category

Technology

Podcast website

www.skuagency.com

Latest episode

May 27, 2026

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Episodes

The Box Is a Marketing Channel. Most Brands Are Wasting It. 27.05.2026

Most ecommerce brands treat fulfillment as a cost center. Get the product out the door, keep the error rate low, move on. The unboxing moment, that brief window when a customer opens their order for the first time, gets almost no strategic attention. And that is a significant missed opportunity. Drew Carpenter is the co-founder of Yuzu, a platform that turns the package insert into a measurable, p...

How Conversion Rate Optimization Can Grow Your Revenue Without Spending Another Dollar on Ads 22.04.2026

You’ve poured time, energy, and money into getting people to your store. But how much have you invested in what happens after they arrive? If the answer is “not much,” you’re leaving serious revenue on the table. This episode of the Ecommerce Revolution Podcast tackles that exact problem, and it’s one of the most practical conversations we’ve had yet. Host Ramin is joined by Mia Umanos, co-founder...

The "Gift in the Mailbox" Effect That's Quietly Reshaping E-Commerce 17.02.2026

I’ve wanted to do this podcast episode for a long time. Not because direct mail is some new, shiny thing. It’s literally a hundred years old. But every time I walk to my mailbox, I notice the same thing: it’s getting emptier. Mostly just the stuff the post office has to give you. Bills. A flyer or two. And then, every once in a while, a beautifully designed postcard from a brand I actually care ab...

The AI-Search Shift Is Bigger Than SEO 23.12.2025

Is SEO dead? Or is it evolving into something much bigger? In this episode of The Ecommerce Revolution Podcast , Ramin sits down with Jairo Guerrero , co-founder of Organic Hackers , to break down what’s really happening in the world of AI-powered search. We dive deep into GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and how tools like ChatGPT, Perplexity, and Google AI...

The Landing Page That Changed Everything 10.12.2025

Richard D’Souza didn’t start out trying to fix ecommerce landing pages. He was deep in the world of big retail — working with brands like Walmart, Home Depot, and CVS — helping them digitize their promotions and shape the weekly deal experience for millions of shoppers. But one pattern kept surfacing. Whether it was a seasonal flyer in-store or a digital ad online, one thing determined whether som...

TikTok Shop: The Truth No One Talks About 05.12.2025

A few years ago, hardly anyone was talking about TikTok Shop. Most ecommerce founders saw it as a curiosity. A side project. Maybe a place for influencers, but not a real sales channel. Then sellers started posting numbers that didn’t make sense. Days where one product would move thousands of units. Creators driving more sales than traditional ads. Categories exploding seemingly overnight. And rig...

The Amazon Listing Change That Increased Sales 550% (And You Can Do It Today) 04.11.2025

Hey Revolution Community, We just launched our latest podcast, and if you sell on Amazon (or have been thinking about it), this could be the game-changer you’ve been looking for. Daniela runs her Amazon optimization agency from a tiny surf town in Peru (yes, really), and her work has been featured by Amazon themselves as “exemplary.” She’s helped brands from startups to Samsonite, and in our conve...

400 Million Shoppers on ChatGPT: A Look at the Future of Agentic Commerce 09.10.2025

Episode Description AI shopping is no longer a future trend. It’s happening now, and I have to say, this episode really got me excited about what’s ahead for ecommerce. Hopefully, it does the same for you. Welcome to episode #47 of The Ecommerce Revolution Podcast. Each week, we feature a guest who’s an expert in their field to share real strategies to help you launch , grow , and win in commerce....

Shopify from the Inside: How to Build, Launch, and Grow on the World’s #1 Ecommerce Platform 03.10.2025

In this episode of The Ecommerce Revolution Podcast , I’m joined by Mands Burnette , a true Shopify insider. She started her journey working for Shopify , then joined the legendary theme/app company Pixel Union, and now runs her own agency - Burnette & Co - helping bootstrapped merchants build smarter, stronger Shopify stores. Welcome to episode #46 of The Ecommerce Revolution Podcast. Each week,...

Paid Ads, Real Results: How AI + First-Party Data Can Boost Your ROAS 19.09.2025

In this episode of The Ecommerce Revolution Podcast , we break down paid advertising myths, mistakes, and money-making moves with Daniel Rose , Account Director at AdScale , an AI-powered ad platform built for ecommerce brands. If you’re struggling with when to start ads, how much to spend, or why your ROAS is stuck, Daniel brings the clarity—and strategy—you’ve been waiting for. We talk about: *...

🎙️ Why Your Ecommerce Business Is Broke (Even With Sales!) 28.08.2025

🔥 Quote Worth Sharing: “Cash flow should be as natural as breathing. Inhale: money in. Exhale: money out. If you're not breathing, you're not in business.” — Cash Flow Mike 🧾 Episode Summary: Cash flow isn't just another accounting term—it's the oxygen of your business. In this high-energy episode of The Ecommerce Revolution Podcast , we sit down with the one and only Mike Milan , a.k.a. Cash Fl...

How to Craft Killer Customer Journeys That Drive Retention and Revenue 07.08.2025

Welcome to episode #43 of The Ecommerce Revolution Podcast. Each week, we feature a guest who’s an expert in their field to share real strategies to help you launch , grow , and win in commerce. If you want support on your journey, join our community of hundreds of entrepreneurs and get access to content, coaching, workshops, and a private network of fellow ecommerce entrepreneurs. In this episode...

📦 How to Scale an Amazon Business with Ads 22.07.2025

Welcome back to another episode of The Ecommerce Revolution Podcast ! In this episode, we dive deep into the world of Amazon Advertising with Elizabeth Greene , the co-founder of Junglr — an agency that helps 7- and 8-figure Amazon brands scale profitably through data-driven ad strategies. Elizabeth shares her journey from homeschooling mom to Amazon PPC expert, breaks down what ad types you shoul...

The Magic of Live Shopping: How Ecommerce Brands Can Drive Growth 08.07.2025

In this insightful conversation, we're joined by Marcy McKenna, inventor, entrepreneur, and founder of The Live Shopping Academy. Marcy shares why live shopping is booming, how it blends the best of ecommerce with the personalized experience of brick-and-mortar retail, and why it can dramatically boost conversions, reduce returns, and build deeper customer connections. What You'll Learn: * The ess...

The AI Shortcuts for Ecommerce Brands 25.06.2025

In this episode of The Ecommerce Revolution Podcast , we’re diving into one of the most exciting intersections in digital marketing today: AI and social media . Our guest, Deborah Deras , is a nationally recognized speaker, trainer, and strategist who has worked with brands like Verizon, Coca-Cola, and J.P. Morgan Chase. She’s also an AI educator helping entrepreneurs unlock the power of automatio...

From Bots to AI Agents: How Ecommerce Brands Can Scale Smarter 18.06.2025

AI isn’t coming for ecommerce—it’s already here. Discover how agentic AI and intelligent shopping assistants are helping brands boost conversions, increase AOV, and create more human experiences at scale. In this episode of The Ecommerce Revolution Podcast , we welcome back tech founder and AI expert Shanif Dhanani , now CEO of Nobi , a next-gen AI shopping assistant for ecommerce brands. Shanif e...

How to Scale an Ecommerce Brand with Micro-Influencers 11.06.2025

What if scaling your ecommerce brand didn’t require a massive ad budget—but instead relied on the trust of everyday people? In this episode of The Ecommerce Revolution Podcast , I sit down with William Gasner , 6X founder and current Co-Founder & CMO of Stack Influence , a platform helping brands automate and scale micro-influencer campaigns through authentic product seeding. Subscribe and get our...

Why You’re Not Selling Globally (Yet) 04.06.2025

📦 I'm on vacation in Italy this week with my family, so what better time to launch our international ecommerce episode! Perfect timing, right? Enjoy the show! Thinking about taking your ecommerce brand global? In this episode, international trade expert and former U.S. diplomat Josh Halpern breaks down exactly what you need to know to start selling internationally—whether it's Canada, the EU, or...

🛍️ Try Before You Buy: The Ecommerce Growth Hack You’re Probably Ignoring 27.05.2025

Imagine letting customers fill their cart and walk out without paying a dime—just to try things on at home. Sounds crazy? That’s exactly what Benjamin Davis , CEO of TryNow , has built for ecommerce merchants. And it’s driving serious results: ✅ +22% increase in conversion rates ✅ -34% drop in customer acquisition cost ✅ +41% boost in net lifetime value In this episode of The Ecommerce Revoluti...

Human-First Content That Converts: Copywriting Secrets for Ecommerce Brands 19.05.2025

In this thought-provoking episode of The Ecommerce Revolution Podcast , host Ramin Ramhormozi sits down with seasoned content strategist Abby Wood, founder of The Content Lab , to explore the critical role of human-first content in the age of AI. As ecommerce entrepreneurs race to scale content using tools like ChatGPT and Claude, Abby challenges us to slow down and focus on what really moves the...

Google’s E.E.A.T. Uncovered: What Most Ecommerce Brands Miss 24.04.2025

In this episode of The Ecommerce Revolution Podcast, host Ramin Ramhormozi interviews Eli Adams, SEO expert and founder of Fire Us Marketing, about Google's critical content evaluation guidelines known as E.E.A.T. (Experience, Expertise, Authoritativeness, Trustworthiness). Eli shares actionable insights on enhancing your ecommerce website's visibility, credibility, and user trust. Learn how to ef...

Protect Your Business: Legal Essentials for Emerging Entrepreneurs 07.04.2025

In this episode of the Ecommerce Revolution Podcast, we dive into the crucial legal aspects that ecommerce entrepreneurs need to understand to launch and scale their businesses successfully. Our guest, Damian Guzman, brings his extensive experience from big law firms, in-house counsel roles at tech giants like Visa, and heading legal for a fintech startup, to provide invaluable insights. Discover...

The Legal & Business Case for Website Accessibility 19.03.2025

In this episode, we dive into the critical world of website accessibility and why it matters for ecommerce entrepreneurs. Special guest Nayan Padrai , an expert in web accessibility and compliance, shares valuable insights on making your site inclusive, avoiding costly lawsuits, and the impact of emerging regulations. 💡 What You'll Learn in This Episode: * What web accessibility really means and...

Making Your First $10K in Ecommerce 15.02.2025

Episode Overview In this episode of the Ecommerce Revolution podcast, host Ramin Ramhormozi interviews Alex Back, founder and CEO of Couch.com and former founder of Apartment 2B, a direct-to-consumer furniture brand that grew from zero to $40 million over 13 years. Alex shares invaluable insights about starting and scaling an ecommerce business, focusing on reaching the crucial first $10,000 in re...

Launch Your Own E-Commerce Business Today! 26.01.2025

Host Ramin Ramhormozi discusses ecommerce strategies with Greg Rollet, head of brand growth at The Grommet. This episode focuses on product launch strategies, media presence, market research, content creation, and community engagement. Greg shares actionable tips on prototyping, customer feedback, and leveraging AI tools for aspiring entrepreneurs. Key Topics with Timestamps: Introduction to Ecomm...

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