The E-Comm Show

Sometimes, the best ideas come from unexpected places. On this 160th episode of the E-Comm Show, Andrew Maff interviews Diane Pietrasik, Managing Director of Steven Plastics Inc and Global Brand Manager of Hair Doctor products. Diane never expected to run a hair care product company, but by leaning into customer testimonials, she discovered an opportunity that matched her passion for helping peopl...

Want to know the secret behind creating a successful business from Amazon to retail spaces? On this 159th episode of the E-Comm Show, Andrew Maff interviews Norm Farrar, Podcast Host & Entrepreneur.  Norm shares his insights on how to build your brand's perceived value and stand out from the competition on any platform. He also demonstrates how making small adjustments to your marketing s...

Consistency within your product lines creates consistency within your customers, especially if you’re a seasonal business. On this 158th episode of the E-Comm Show, Andrew Maff interviews Colleen Waguespack, Founder and Creative Director of Fig and Dove. Colleen shares her insight on how to create a consistent experience image across multiple product lines, so you can cultivate loyal customers and...

Amidst the pressure to conform, businesses can ditch their distinctiveness in pursuit of quick success. On this 157th episode of the E-Comm Show, Andrew Maff interviews Steven Sashen, CEO of Xero Shoes. By turning down a $400,000 offer on Shark Tank, Xero Shoes remained loyal to its vision of creating comfortable footwear that promotes healthy feet. In this episode, Steven will share the importanc...

How can brands stay adaptable in an ever-changing industry while still prioritizing environmental sustainability? On this 156th episode of the E-Comm Show, Andrew Maff interviews Cristofer Smith, Founder of Green Apple Active. With a strong focus on sustainability and innovation, Green Apple Active has consistently evolved and adapted its products to meet the changing needs of consumers and the en...

What exactly is Buy with Prime and why does it matter? On this 155th episode of the E-Comm Show, Andrew Maff dives into Buy with Prime. As a member of the Buy with Prime advisory council, Andrew shares his impartial insights on the advantages and challenges of this feature. At its core, a major appeal of Buy with Prime is its potential to enhance customer trust and loyalty among consumers signific...

When you're passionate about something, education becomes a byproduct, and conviction its driving force. On this 154th episode of the E-Comm Show, Andrew Maff interviews Mark Olson, Director of KAOS at MRM (Metabolic Response Modifiers). What started as a successful doctors-only line, quickly gained recognition and demand from retailers and eventually became available to the general public In...

The biggest decision any business can make is starting- and meaning it. On this 153rd episode of the E-Comm Show, Andrew Maff interviews Doug Smith, founder of True Nutrition. In the space of dietary supplements there’s no shortage of companies, but there’s a massive difference between the companies that are in it for a quick buck and those who truly care about their customers and the products the...

From doctors to therapists, everyone seems to have the secret to living a healthy life. But sometimes, the best solutions come from challenging these traditional methods...  On this 152nd episode of the E-Comm Show, Andrew Maff interviews Anna Cabeca, CEO of The Girlfriend Doctor.  Dr. Anna Cabeca is not your typical doctor, she's challenged traditional medicine practices to provide her patie...

How do you make the best product? You start with the problem. On this 151st episode of the E-Comm Show, Andrew Maff interviews Jake Hanson, COO of Guardian Sports.  This approach has led Guardian Sports to become a leader in the sports industry, with their products being trusted and used by major organizations such as the NFL. In this episode, Jake emphasizes the importance of understanding and de...

The squeaky wheel always gets the grease in the beverage industry. On this 150th episode of the E-Comm Show, Andrew Maff interviews Sam Corbeil, founder of Brewmaster & Co-Founder of Sawdust City Brewing Co. As a relatively new brewery on the scene, Sawdust City has had to work hard to make a name for themselves among established favorites. In this episode, we'll learn why making a good p...

You sell more than your product- you sell an experience. On this 149th episode of the E-Comm Show, Andrew Maff interviews Nathaniel Vasquez CEO of Pipsticks.  While stickers may be the product, the real focus is on creating an emotional connection with customers through shared nostalgia. In this episode, we’ll dive into the secrets behind Pipsticks’ success and how pivoting within a business has b...

How many of us are really educated what ingredients are in our skincare products? On this 148th episode of The E-Comm Show, Andrew Maff interviews Kim Grustas Founder of Good for You Girls. Good for You Girls started with a with a mission to keep girls away from toxic chemicals during their transformation from girlhood to adulthood, and has now become the O.G brand of clean tween skincare. In this...

While consumers only see the finished product, most don't know the amount of rigorous testing... or lack of that many beauty tools go through. On this 147th episode of the E-Comm Show, Andrew Maff interviews David Bean, CEO of NIRA. After years of rigorous testing, FDA clearance, and now an ocean of raving testimonials NIRA has proven to be the real deal in the world of beauty tools. In this...

Creating a product is one thing, but how do you create a system so you can take on more than just one venture? On this 146th episode of the E-Comm Show, Andrew Maff interviews Ethan King, CEO of stuff4GREEKS/Zeus' Closet. Ethan’s ability to venture into multiple industries by creating sustainable systems is part having the right technology and part having the right mindset.  In this episode,...

While product selection is vital, the power of familiar branding and storytelling is tenfold. On this 145th episode of the E-Comm Show, Andrew Maff interviews Carrie Van Winkle Greener Co-Founder of Pappy & Company.   In this episode, Carrie shows us how to leverage a brand’s legacy and the importance of storytelling in branding. It's not just about selling products; it's about creat...

Capital and cash flow are essential to every ecommerce business, especially those in the consumer goods sector. But where do you start? On this 144th episode of the E-Comm Show, Andrew Maff interviews Jake Lerner, Chief Revenue Officer for Revenued.  In this episode, Jake Lerner walks us through the ins and outs of funding and financing for ecommerce businesses, along with the power of knowing you...

While a lot of brands tout themselves as sustainable, what does it really mean to be sustainable? And how can we build massive value in sustainability? On this 143rd episode of the E-Comm Show, Andrew Maff interviews Amy Auble, co-founder of Jelt. Amy, in whatever endeavor she does, is always thinking sustainability first and shows others how to not only think sustainability but market it . In thi...

Ever wonder why you’ll reach for one beverage brand over another? Why some are all-stars and others struggle? On this 142nd episode of the E-Comm Show, Andrew Maff interviews Chris Gallant, CEO of Chamberlain Coffee. In this episode, we’ll dive into the current landscape of the beverage industry, and discover where digital marketing really makes a difference. From making sense of attribution when...

If there’s one market that’s saturated- it’s the chocolate space. So how do businesses break through and gain traction? On this 141st episode of the E-Comm Show, Andrew Maff interviews John Down, Chief Chocolate Officer of Christopher Norman.  While anyone can make chocolates, not everyone can have an unwavering commitment to quality. From making chocolates at home to making chocolates for Martha...

Some businesses tend to come together naturally when they're rooted in passion, but that doesn't mean they aren't challenged. On this 140th episode of the E-Comm Show, Andrew Maff interviews Larissa Loden, founder and owner of Larissa Loden. In this episode, Larissa Loden dives into the journey of what it really looks like to be an  entrepreneur. Larissa illustrates the nuances of b...

For small businesses, just the thought of logistics and operations can be overwhelming and when it comes to ocean shipment allocation? Good luck. That is, until Ship4wd entered the scene. On this 139th episode of the E-Comm Show, Andrew Maff interviews Carmit Glik, CEO and founding member of Ship4wd. In this episode, Carmit Glik dives into the world of overseas logistics and its biggest service ga...

Thousands of cutting-edge products that solve immense pain points are on the market today…but that doesn’t mean everyone knows about them. Why? On this 138th episode of the E-Comm Show, Andrew Maff interviews Ryan Angott, CEO and President and Co-Founder of TechLok Solutions.  While innovation can take you far, a strong marketing strategy will get you to the finish line. In this episode, Ryan Ango...

On one end of the supply chain spectrum we have pricey duties and slow overseas shipping. On the other end we have direct shipping from China… but with a delocalized experience. On this 137th episode of the E-Comm Show, Andrew Maff interviews Izzy RosenzweIg, CEO and founder of Portless.  In this episode, Izzy Rosenzwelg illustrates the biggest cash flow culprit of them all: inventory. When your i...

Even though paid UGC content is common in the beauty industry, mastering 100% unpaid UGC content and exposure is the key to showcasing your quality. On this 136th episode of the E-Comm Show, Andrew Maff interviews David Dunne, CEO of Koh Gen Do. From Marvel to Netflix, Koh Gen Do is used on film sets across Hollywood and stands out through its quality you don’t just hear about, but can see in acti...