The E-Comm Show

How can businesses effectively navigate the complexities of multiple partnerships to build a co-marketing strategy that drives success? In this 185th episode, Andrew Maff sits down with Kimberley Walker, Director of Brand Partnerships & Business Development of Sportique.   From understanding customer demands and trends, to creating an effective co-marketing strategy, Kimberly shares her insigh...

Are you trying to market to everyone and ending up reaching no one?  It might be time to get strategic about your branding. On this 184th episode of the E-Comm Show, Andrew Maff interviews Colin Stuckert, CEO of Wild Foods & Rize Brands. Despite their range of product lines, Wild Foods has cracked the code on targeting the right products to the right people with focus, intention, and authentic...

How can businesses take advantage of a dormant industry that has become accustomed to using the same technology? On this 183rd episode of the E-Comm Show, Andrew Maff interviews Tucker Hiegel, Marketing Director of Deck the Door Decor. Deck the Door Decor is a prime example is how businesses can disrupt stagnant industries, like kickplates, by prioritizing innovation. In this episode,  Tucker Hieg...

How did a subscription box startup go from selling survival gear to starring in its own Netflix show? On this 182nd episode of the E-Comm Show, Andrew Maff interviews John Roman, the CEO of Battlbox.  From initially investing in the company, selling it...buying it again, and then having their own Netflix show- the Battlbox journey is a rollercoaster ride of entrepreneurship, perseverance, and cons...

What does it really mean to be sustainable in today’s ecommerce landscape—and how can brands back it up? In this 181st episode of The E-Comm Show, Andrew Maff interviews Michael Twer, Founder and CEO of Delilah Home, an award-winning organic home textile company that puts purpose at the center of every product. Michael shares how he’s grown Delilah Home by creating real demand through storytelling...

Does your product depend on the shared cultural trends, inside jokes, and the current meme scene? On this 180th episode of the E-Comm Show, Andrew Maff interviews Simon Cadotte, Founder of Black Maple Trading Company.  Black Maple Trading Company has found a way to keep its finger on the pulse and churn out the type of stuff that makes you say, “I gotta have that.” In this episode, Simon lets us i...

Curious about how to turn your brand’s story into a game-changing marketing strategy? On this 179th episode of the E-Comm Show, Andrew Maff interviews Andrew Beltran, Co-Founder of Original Grain. Original Grain is more than just a watch company, it's a storytelling movement. By using high-quality materials and carefully designing each product with an origin story in mind, they create connect...

What does it take to turn a lifelong passion into a thriving business? On this 178th episode of the E-Comm Show, Andrew Maff interviews Mordechai Chachamu,  Founder of Nutural World. His transition from the IT world to becoming a food entrepreneur at retirement age shows that it's never too late. In this episode, you'll learn a few key strategies that took Nutural World from local farmer...

Is your brand missing the key element of authenticity? On this 177th episode of the E-Comm Show, Andrew Maff interviews  Beth Benike, CEO of Busy Baby. One of the biggest factors that contributed to Busy Baby's success is their ability to continuously innovate by leaning into their community of customers. By featuring real moms, their stories, and even addressing product critiques transparent...

Do you know what it takes to succeed on Amazon despite tough competition from overseas sellers? On this 176th episode of the E-Comm Show, Andrew Maff interviews Josh Hadley, Founder and CEO of Ecomm Breakthrough. Josh shares his Amazon journey, offering tips on competing with overseas sellers by building your own demand rather than fighting for it. Instead of giving up or complaining, Josh encoura...

How do you stand out without cutting corners or lowering your standards? On this 175th episode of the E-Comm Show, Andrew Maff interviews Michal Pellicone, CEO and Founder of Custom Barres. Custom Barres stands strong as a leader in its niche market, setting itself apart from competitors through its dedication to quality. The truth is Custom Barres aren't the cheapest. And they aren't th...

Ready to discover the behind-the-scenes secrets of a business that is revolutionizing the medical aesthetic industry? On this 174th episode of the E-Comm Show, Andrew Maff interviews Hannah Craft, Marketing Director of MedShift. Together we'll uncover the secrets behind MedShift and how their innovative consolidation model is revolutionizing the industry.  In this episode, discover how Medshi...

Wondering how to effectively scale your business while staying true to your core values? On this 173rd episode of the E-Comm Show, Andrew Maff interviews Lacie Marsh-Carroll, Founder of Malicious Women Candle Co. From starting in her kitchen to a million-dollar business, Lacie reminds us to never underestimate the power of our authenticity. In this episode, Lacie shows us how to create an experien...

Looking to elevate your brand's presence on Amazon? Who better to learn from than ex-Amazon professionals themselves? On this 172nd episode of the E-Comm Show, Andrew Maff interviews Clint George and Colleen Caso, Founder and Vice President of Brand Focus Digital. Together we pull the curtain back on what selling on Amazon successfully looks like.  From the right way to navigating competition...

So you know your product is good, and you have the facts to prove it. But are you speaking your customer's language? On this 171st episode of the E-Comm Show, Andrew Maff interviews Angela Zeng, Founder of Karviva Beverages.  By focusing on education, credibility, and meeting customers' needs firsthand, Karviva stands out from its competitors and continues to thrive due to Angela's...

A good product isn't enough. You need to have a clear and effective messaging strategy to stand out in a saturated market. And that's exactly what Anne and her team did with Jiminy's. On this 170th episode of the E-Comm Show, Andrew Maff interviews Anne Carlson, CEO and Founder of Jiminy's dog food.  Anne went from being a corporate powerhouse to becoming the "Cricket Quee...

When Cards Against Humanity first came out, it was a hit- yet today the market is flooded with card games. How can they stand out? In this 169th episode episode, Andrew Maff sits down with Daniel Henao, COO of Why Don't We.  From inventory management to shipping logistics, we learn that operational processes can make or break a company's bottom line. In this episode, we'll dig deep...

Are you struggling to stand out as a brand in the competitive e-commerce landscape? On the 168th episode of the E-Comm Show, Andrew Maff sits down with Georgia Vanderville, Founder and COO of Shortie's Candle Company, to discuss how they have built a successful business by focusing on branding and customer experience. Georgia shares her experiences and insights on how Shortie's Candle Co...

How do you also differentiate yourself when you are a common household good? On this 167th episode of the E-Comm Show, Andrew Maff interviews Blake Shook, CEO of Desert Creek Honey. Despite facing competition from larger honey brands, Desert Creek Honey has been able to differentiate itself through its unique production process and commitment to education. In this episode you'll see why Deser...

Running an e-commerce business isn’t easy. Between juggling inventory, fulfillment, ads, and marketing, who has time to deal with accounting? On this 165th episode of the E-Comm Show, Andrew Maff interviews Abir Syed, Co-Founder of UpCounting.  Abir recognized this challenge early on in their careers at EY, where they saw that traditional accounting firms were not equipped to handle the specific n...

Running an e-commerce business isn’t easy. Between juggling inventory, fulfillment, ads, and marketing, who has time to deal with accounting? On this 165th episode of the E-Comm Show, Andrew Maff interviews Abir Syed, Co-Founder of UpCounting.  Abir recognized this challenge early on in their careers at EY, where they saw that traditional accounting firms were not equipped to handle the specific n...

A niche market requires niche messaging, but where do you start? The key is market research. On this 164th episode of the E-Comm Show, Andrew Maff interviews Jimmy Zollo, Co-Founder of Joe & Bella. Joe & Bella is an adaptive apparel brand that makes dressing faster, safer, easier, and more dignified for adults living with physical and cognitive changes. By leveraging his market research ba...

So you’ve set up your Amazon shop, and the sales are coming in —but are you truly maximizing your profit potential? On this 163rd episode of the E-Comm Show, Andrew Maff interviews Mark Botha, Founder and CEO of SellerVue. In the competitive world of eCommerce, it's crucial for sellers to focus not only on sales but also on optimizing their supply chain and reducing hidden costs. Mark Botha d...

Are you an Amazon seller? This is the inside scoop you don’t want to miss. On this 162nd episode of the E-Comm Show, Andrew Maff interviews Colleen Quattlebaum, Director of Marketing at eComEngine LLC. From monitoring your listings and winning the Buy Box to managing your existing customer base, Colleen shares valuable insights on how to navigate Q4 as an Amazon seller. Furthermore, Colleen talks...

While inventory management might not be the sexiest of subjects, it’s vital for e-commerce businesses to understand. On this 161st episode of the E-Comm Show, Andrew Maff interviews Bahadir Efeoglu CEO and Founder of Fabrikatör. Fabrikatör helps direct-to-consumer (DTC) brands make confident decisions when it comes to inventory management.  In this episode, Bahadir shares his insights on the impor...