The E-Comm Show

Is Amazon building your business—or are you building Amazon’s? In this 199th episode of The E-Comm Show, Andrew flips the mic on himself to share why he’s spent years warning brands about Amazon dependency—and how omnichannel diversification is the real path to resilience. From early experiences in his dad’s e-comm business to agency days running dozens of Amazon accounts, Andrew has seen first-ha...

How do you juggle multiple brands without losing momentum? In this 198th episode of the E-Comm Show, Andrew Maff talks with Rob Smead, President of One Ink Seven, LLC, and founder of multiple tattoo industry brands including Electrum Supply and Electrum Ink. Rob shares his unique approach to managing a portfolio of interconnected brands, balancing niche tattoo culture with broader consumer reach....

What if your biggest margin killer isn’t Facebook ads—but your supply chain? On this 193rd episode of The E-Comm Show, Andrew Maff sits down with Izzy Rosenzweig, founder and CEO of Portless. After launching his own DTC brand and facing costly inventory mistakes, Izzy built Portless to solve a problem no one talks about enough: tariffs and inefficient fulfillment. We dig deep into how tariffs are...

When Craig Gile left Wall Street and Navy cockpits behind, he didn’t plan on launching a game-changing product out of Stanford labs. But that’s exactly what happened. On this 196th episode of the E-Comm Show, Andrew Maff sits down with Craig Gile, founder of CoolMitt. Originally developed for the U.S. military, CoolMitt’s dynamic cooling tech helps regulate core body temperature during and after w...

Dan Abrams didn’t launch Flylow Gear with a business plan, he started with a vision to live life on his own terms. On this 195th episode of the E-Comm Show, Andrew Maff interviews Dan Abrams President and Co-founder of Flylow. You’ll hear how Flylow stayed true to its roots while evolving from a scrappy DTC brand just trying to break even into a wholesale champion—and how they navigated that shift...

On this 194th episode of The E-Comm Show, Andrew Maff sits down with Nicki Ball, COO of Mary Engelbreit Studios , the powerhouse behind one of America’s most recognizable illustrators. For decades, Mary Engelbreit’s artwork has appeared everywhere—from Hallmark cards to home décor—and now, thanks to Nicki’s leadership, it’s scaling across eCommerce, licensing, and even Amazon. Nicki shares how she...

Are you still treating influencer marketing like art… when it’s actually a science? On this 193rd episode of The E-Comm Show, Andrew Maff interviews William Gasner, CMO of Stack Influence , a platform bringing structure, scale, and sanity back to influencer marketing. In a world where UGC is everything and ROI is harder than ever to measure, William breaks down how Stack Influence is solving one o...

What if your biggest growth lever wasn’t your product… but everything that happens after the “Buy Now” button? On this 192nd episode of The E-Comm Show, Andrew Maff sits down with Todd Cook, Founder and CEO of SlumberSource , a DTC brand that’s reimagining homecare beds by solving what the rest of the industry ignored: the delivery experience. Before SlumberSource, Todd built two massive mattress...

Is your brand ready for retail, or are you just following the crowd? On this 191st episode of The E-Comm Show, Andrew Maff sits down with Lauren Campbell, CMO of Firefly Recovery , to explore what it really takes to grow a DTC wellness brand without leaning on Amazon or retail crutches . In this episode, Lauren shares how she evolved the brand’s messaging from elite athletic recovery to everyday w...

Is physical retail dead—or just getting smarter? In this 190th episode, Andrew Maff sits down with Samantha Cross, curly hair care enthusiast and founder of Curl Warehouse , to talk about how she’s built a thriving eCommerce brand by leaning into retail, not away from it. While most brands are chasing clicks, Samantha’s mixing it up: local events, brick-and-mortar, and yes, radio ads. Why? Because...

Education, not just innovation, is the key to scaling consumer healthcare products. In this 189th episode, Andrew Maff sits down with Amy Beckley, PhD, Founder and CEO of Proov , a groundbreaking hormone testing platform that empowers women to take charge of their fertility and reproductive health. Amy’s mission started with her own painful discovery: Most women aren’t given the information they n...

What happens when a single 1-star review tanks your listing- and you can’t ignore it? On this 188th episode of the E-Comm Show, Andrew Maff interviews Shane Barker, CEO and founder of TraceFuse. Tracefuse is the first and only Amazon TOS-compliant system designed to ethically remove negative reviews… without shady workarounds or black-hat tactics. ​​From the emotional toll of a 1-star review bomb...

How can manufacturers turn technical complexity into a competitive marketing edge? In this 187th episode of The E-Comm Show , Andrew Maff sits down with Merv Campbell, Director of Sales & Marketing at Omni Cubed, a manufacturer revolutionizing the stone fabrication industry with engineered tools and solutions. Merv shares how a deep understanding of your customers, even in a highly specialized...

What if logistics became a growth enabler instead of a pain point? On this 186th episode of the E-Comm Show, Andrew Maff interviews Carmit Glik CEO of Ship4wd. Ship4wd leverages technology to simplify the process with instant quotes, express shipping, real-time tracking, and 24/7 support. We'll dive into why for SMBs, flexibility is key—especially during times of shifting tariffs and politica...

How can businesses effectively navigate the complexities of multiple partnerships to build a co-marketing strategy that drives success? In this 185th episode, Andrew Maff sits down with Kimberley Walker, Director of Brand Partnerships & Business Development of Sportique.   From understanding customer demands and trends, to creating an effective co-marketing strategy, Kimberly shares her insigh...

Are you trying to market to everyone and ending up reaching no one?  It might be time to get strategic about your branding. On this 184th episode of the E-Comm Show, Andrew Maff interviews Colin Stuckert, CEO of Wild Foods & Rize Brands. Despite their range of product lines, Wild Foods has cracked the code on targeting the right products to the right people with focus, intention, and authentic...

How can businesses take advantage of a dormant industry that has become accustomed to using the same technology? On this 183rd episode of the E-Comm Show, Andrew Maff interviews Tucker Hiegel, Marketing Director of Deck the Door Decor. Deck the Door Decor is a prime example is how businesses can disrupt stagnant industries, like kickplates, by prioritizing innovation. In this episode,  Tucker Hieg...

How did a subscription box startup go from selling survival gear to starring in its own Netflix show? On this 182nd episode of the E-Comm Show, Andrew Maff interviews John Roman, the CEO of Battlbox.  From initially investing in the company, selling it...buying it again, and then having their own Netflix show- the Battlbox journey is a rollercoaster ride of entrepreneurship, perseverance, and cons...

What does it really mean to be sustainable in today’s ecommerce landscape—and how can brands back it up? In this 181st episode of The E-Comm Show, Andrew Maff interviews Michael Twer, Founder and CEO of Delilah Home, an award-winning organic home textile company that puts purpose at the center of every product. Michael shares how he’s grown Delilah Home by creating real demand through storytelling...

Does your product depend on the shared cultural trends, inside jokes, and the current meme scene? On this 180th episode of the E-Comm Show, Andrew Maff interviews Simon Cadotte, Founder of Black Maple Trading Company.  Black Maple Trading Company has found a way to keep its finger on the pulse and churn out the type of stuff that makes you say, “I gotta have that.” In this episode, Simon lets us i...

Curious about how to turn your brand’s story into a game-changing marketing strategy? On this 179th episode of the E-Comm Show, Andrew Maff interviews Andrew Beltran, Co-Founder of Original Grain. Original Grain is more than just a watch company, it's a storytelling movement. By using high-quality materials and carefully designing each product with an origin story in mind, they create connect...

What does it take to turn a lifelong passion into a thriving business? On this 178th episode of the E-Comm Show, Andrew Maff interviews Mordechai Chachamu,  Founder of Nutural World. His transition from the IT world to becoming a food entrepreneur at retirement age shows that it's never too late. In this episode, you'll learn a few key strategies that took Nutural World from local farmer...

Is your brand missing the key element of authenticity? On this 177th episode of the E-Comm Show, Andrew Maff interviews  Beth Benike, CEO of Busy Baby. One of the biggest factors that contributed to Busy Baby's success is their ability to continuously innovate by leaning into their community of customers. By featuring real moms, their stories, and even addressing product critiques transparent...

Do you know what it takes to succeed on Amazon despite tough competition from overseas sellers? On this 176th episode of the E-Comm Show, Andrew Maff interviews Josh Hadley, Founder and CEO of Ecomm Breakthrough. Josh shares his Amazon journey, offering tips on competing with overseas sellers by building your own demand rather than fighting for it. Instead of giving up or complaining, Josh encoura...

How do you stand out without cutting corners or lowering your standards? On this 175th episode of the E-Comm Show, Andrew Maff interviews Michal Pellicone, CEO and Founder of Custom Barres. Custom Barres stands strong as a leader in its niche market, setting itself apart from competitors through its dedication to quality. The truth is Custom Barres aren't the cheapest. And they aren't th...