The DYB Podcast (Letters from Dad)

Turn Intention Into a Plan — A Simple 5-Step Framework for Achieving Goals In this episode of Letters from Dad, Dylan explains that most people fail not from lack of motivation but from not translating intention into a workable plan. We define what planning actually is, talk about the common mistakes and misunderstandings of what planning does for us, and argue that plans should provide a clear pa...

Pokémon’s 30th Anniversary Brand Play (2026): Nostalgia, Trust, and Milestones Small Businesses Can Copy This episode of The Creativity Code breaks down Pokémon’s 30th anniversary (2026) strategy and how small businesses can apply similar brand plays. It highlights Pokémon re-releasing FireRed and LeafGreen on the Nintendo Switch to connect with longtime fans through nostalgia, while also bridging...

It's not some quote from a movie, or a meme...who you spend your time with actually matters. In this episode, we look at the studies that show how the people we surround ourselves can affect our health, financial decisions, happiness, and so much more. And we also touch on a few ways to audit who you spend your time with, and the types of people you should keep an eye out for (both positive and ne...

Society tells you that money is your most valuable resource—but it's wrong. In this episode, I break down why your time and your energy are the only two resources that truly matter, and how to protect them fiercely. From tracking where your time actually goes to understanding what drains your energy versus what fills you back up, this is a practical guide to living more intentionally with the reso...

I've tried podcasts before, but never like this. Letters from Dad is a thought that's been 12 months in the making, and it's finally coming to fruition. This podcast format helps me capture lessons, perspectives, and ideas that I want to pass on to my two boys, who at this time are six and six months old. In EP001, I talk about INTENTION and how living your life with it can make growth easier, mak...

CAC, LTV, KPI, the list goes on and on. There's 1000 metrics to track in the world of marketing, but how many of them actually lead to results? In today's episode, we touch on the 12 metrics you should definitely be tracking across your website, social media, email marketing, and sales, to get the best idea of what's working (and what's not). We also cover 5 metrics that look good on paper but may...

Black Friday isn’t even the biggest spending holiday of the year, so why would you bank your whole business promo schedule on that? In today’s episode, we talk about the biggest spending holidays of the year and how to find the best ones to take advantage of for YOUR business. Dylan also breaks down the O.A.R. Method to help you build the right promo for the right time. Thanks for listening! Pleas...

As a business owner and a parent, my schedule is jam packed. Not to mention adding on a normal 9-5 and wanting to stay fit. With so much on my schedule, I constantly am reflecting on what that schedule looks like to make sure my projects and my passions are moving forward. Today's episode talks about one of the many things I've learned to audit my time and focus on the right things. Thanks for lis...

How Nike’s Partnership with Michael Jordan Revolutionized Brand EndorsementsIn this episode we explore the journey of how Nike's revolutionary deal with Michael Jordan transformed the company from a small apparel business into a global giant. We look at the financial numbers, strategic decisions, and long-term impacts of Michael Jordan's endorsement deal, and how this blueprint has influenced mode...

There's one person you need on your side, in your corner, on your team at all times. It's not a parent, a partner, or a friend. Listen in on who the most important person to have in YOUr corner is. Thanks for listening! Let me know what you think or if there are features you want to see more of in the comments below! LOOKING FOR MARKETING HELP? Check out my website for templates for social media,...

A quick episode of Car Talk this week on The Creativity Code! In this episode of Dylan talks about balancing sales and marketing in business. What is the biggest mistake businesses make when handling both sales and marketing? It's important to balance your resources when it comes to sales and marketing, no matter the size of your business. The episode emphasizes the synergy between sales and marke...

Maximizing Your Content Strategy: Target Audience, Pillars, and Tools | Car Talk Ep. 2 In this episode of 'Car Talk', we dive into content strategy for businesses, focusing on understanding your audience, setting goals, developing content pillars, and efficiently scheduling posts. We answer key questions about what to post based on your target audience, the importance of content pillars, the effec...

We're trying out a new format in today's quick episode! Dylan answers three questions about marketing your small business on the go in a rapid-fire Q&A. 1. How often should I be marketing my business? 2. How do I determine my budget? 3. Should I do my marketing myself or hire? This is a new format we are testing so if it's something you enjoyed, please let us know so we can keep creating more!...

Marketing your small business can be complicated, especially in a world of digital. In this episode, Dylan covers the 4 areas he recommends to start marketing your business if you were starting out today. Thanks for listening, let me know what you thought or if there are features you want to see more of in the comments below! ➢ NEED HELP FROM A FRACTIONAL CMO?I help small businesses create foundat...

In this episode, I share my personal toolkit for optimizing time and staying organized in my multifaceted roles as a marketing director and small business owner. I break down the specific tools he uses for: content creation & editing project management communication automation and more! I even highlight the utility and adaptability of each tool and provide practical examples of how they enhanc...

Unlocking Canva's Hidden Gems: 10 features to change the way you use Canva. In this comprehensive episode, we introduce a selection of Canva's most powerful, yet lesser-known, features that can improve your design process. Learn about tools like the Color Palette Generator, photo grids, Canva Print, charts and graphs, a QR code generator, custom dimensions, unique banners, non-traditional business...

In this episode, we dive into the distinction between creativity and innovation. Creativity involves generating new and original ideas, while innovation is about turning these ideas into practical and valuable realities. The episode explores how creativity serves as the raw material and spark that drives innovation's process of refinement and problem-solving. Key strategies to foster both creativi...

In this episode, we delve into the challenges of creative blocks and offer 11 practical strategies to overcome them! From changing your environment to embracing play, we explore actionable techniques to reignite your creativity. Join us as we discuss how to get unstuck and back into your creative flow, ensuring both your personal and professional creative endeavors thrive! Thanks for listening, le...

Cultivating Creativity: Myths and MethodsIn this episode of 'The Creative Code,' we debunk the myth that creativity is an innate trait, showcasing how iconic figures like Walt Disney, Pharrell Williams, and Albert Einstein cultivated their creativity over time. Host, Dylan Bennett shares 10 actionable strategies for fostering creativity The episode emphasizes that creativity is a continuous journe...

In this episode of The Creative Code, we explore the power of cross creativity and how engaging in multiple creative outlets can amplify your overall creativity. Discussing examples from prominent figures like John Lennon, Bob Dylan, Pharrell Williams, William Shakespeare, and Walt Disney, we illustrates how diversifying one’s creative endeavors can lead to more innovative and enriched outcomes. C...

Understand all the downloadable file types in Canva, in less than 10 minutes. Most people might know PDF. But what’s the difference between a JPG and a PNG? What is a GIF? And for crying out loud, what on earth is an SVG?! So many file types, so much confusion! I’ll answer it all in this quick episode and you’ll be back to designing your best content in Canva in no time. Thanks for listening, let...

n this episode of The Creative Code, host Dylan Bennett chats with top podcast coach Ryan Sullivan, who is also Dylan's personal podcast coach. They dive into the significance of creativity in the podcasting space, particularly for B2B businesses, and how it can be leveraged for content creation and marketing strategies. Ryan shares insights on launching a successful podcast, the nuances between i...

Canva tips, tricks, and how to's are great. But what if you don't feel you're creative? We've officially rebranded to The Creative Code and are bringing you so much more than just tips to boost your skills in Canva. With guest appearances, tips on finding creative inspiration, and more, this show is bound to help you create some of the best content, art, or ideas yet! Follow us on...

Mastering Design Trends: Making Them Unique to Your Brand In this episode, we delve into the importance of design trends in social media and how to effectively incorporate them into your brand identity and marketing strategy. We discuss the necessity of aligning trends with your brand's message and voice, giving examples like the Spirit Halloween costume and Barbie trends. Learn how to evaluat...

Canva is an incredible tool to find your creativity, market your business, or showcase your incredible skills! In today's episode, we talk about 10 tips and tricks that you may not know about and that can help you get the most out of your Canva subscription! Thanks for listening, let me know what you thought or if there are features you want to see more of in the comments below! ➢ LOOKING FOR...