The DTC Insider

In this episode of The DTC Insider, I’m excited to welcome Lekha Vyas, the founder of ELVY Lab, a skincare and personal care brand focused on simplifying men’s daily routines. With over 15 years of experience in the beauty industry, working for leading brands like P&G, L'Oréal, and Chanel, Lekha decided to launch her own venture in 2022. Her mission is centered on two key values: simplicity and pe...

In this episode of The DTC Insider, I’m thrilled to welcome William Gasner, a serial entrepreneur with six ventures under his belt and a proven track record as a seven-figure eCommerce seller. He’s also the co-founder and CMO of Stack Influence, a top micro-influencer marketing platform designed specifically for DTC eCommerce brands. William has been featured in major publications like Forbes, Bus...

In this episode of The DTC Insider, I’m thrilled to welcome Nik Hall, the founder of Vitafive, a supplement company that went from zero to multiple eight figures in revenue through DTC channels. Nik expanded the brand into over 7,000 retail doors and increased their Amazon sales 4.5x in just three months, culminating in a successful exit to a multi-billion dollar corporation. Today, Nik is the fou...

In this episode, Brian Roisentul interviews Thomas McCole, co-founder of Major League Socks, discussing the company's journey, the current e-commerce landscape, and the importance of customer experience and storytelling in branding. Tommy shares insights on their growth strategies, marketing efforts, and future plans for expansion into new sports, emphasizing the significance of quality over quant...

In this episode of The DTC Insider, I’m joined by Mathieu Mireault, Co-founder and CMO of DermaDry, the at-home anti-sweat device for hands, feet, and underarms. DermaDry has revolutionized the way people deal with hyperhidrosis by offering an affordable and convenient solution from the comfort of their homes. During our conversation, Mathieu sheds light on the unique challenges and opportunities...

In this episode of The DTC Insider, I sit down with Xander Chase and Ryan Lane, founders of FTL Bags. Childhood friends turned co-founders, they share their journey of transforming frustrations with existing bags into a successful business.  Here’s a glimpse of what you’ll learn: The Role of Lifelong Friendship in Building a Business Turning Frustration Into a Business Idea Challenges in Finding P...

In this episode of The DTC Insider, I sit down with Caleb Ulffers, Co-Founder & CEO of Haven Athletic. Haven Athletic has redefined the gym bag, creating organized bags tailored to high-performance and professional athletes. With over $4 million in sales and collaborations with hundreds of top athletes, Caleb and his team are carving out a unique niche in the market. In our conversation, Caleb sha...

In this episode of The DTC Insider, we’re thrilled to be joined by Adam Pearce, the founder and CEO of Blend Commerce, a leading Shopify CRO agency. Adam is also the founder of the eCom Collab Club, a community for e-commerce brands, agencies, and tech providers that connects members through online and in-person events. With a wealth of experience in conversion rate optimization (CRO) and over 80...

In this episode, I’m joined by Bob Verlaat, Co-Founder of Hears and Dore and Rose. Bob shares his journey of building two successful brands and the valuable lessons he learned along the way. We discuss how he applied key insights from Dore and Rose to launch Hears, the importance of finding the right brand identity, and how both companies stand out in a competitive market. Here’s a glimpse of what...

In this episode of The DTC Insider podcast, Brian Roisentul interviews Lemon Fuller, Founder & CEO of Lemonade Dolls, the fastest-growing lingerie brand in the UK, and the first to invent the size H bralette. Here’s a glimpse of what you’ll learn: The Day She Cried In Front of Her Customers Factors Behind Lemonade Dolls’ Fast Growth in the UK Lingerie Market The Rebranding Journey: Why and What Ch...

Today, I’m thrilled to welcome Charisse & Vicky Pasche, co-founders of Dapper Boi. Dapper Boi is an all-gender, size-inclusive clothing brand with a mission to inspire people to find confidence in their authenticity through clothing. Here’s a glimpse of what you’ll learn: Achieving the $1 Million Milestone as a Women-Owned Business. The Impact of Shark Tank and CBS Mornings Appearances on Brand Gr...

Today, I’m thrilled to welcome Kyle Bergman, founder of Swoveralls, a brand known for its comfortable and stylish overalls. Kyle has navigated significant challenges and transformations in the past year, rebuilding his team, dealing with profitability issues, and implementing innovative strategies for customer acquisition and retention. We're here to dive into Kyle's journey and the lessons he's l...

In this episode, Brian Roisentul sits down with Jordyn Casaus, Director of Marketing of Crown Affair. Crown Affair is a haircare brand that empowers people to redefine their relationship with their hair through products, guidance, and community. Here’s a glimpse of what you’ll learn: Introduction to Jordyn Casaus and Crown Affair Current struggles faced by brands Biggest challenges for marketing d...

In this episode, Brian Roisentul sits down with Ryan Berg, co-founder and CEO of Aruna, an impact-driven athleisure brand. Through their products and events, their customers can bring lifelong freedom to victims of human trafficking while celebrating freedom in their own adventure. Here’s a glimpse of what you’ll learn: Current struggles faced by brands Ongoing impact of 2023 manufacturing issues...

In this episode of The DTC Insider, we dive into the incredible journey of Huega House, a brand that has quickly become a favorite among high-profile NFL athletes and content creators. Joining us is Jonathan Ruley, co-founder and CEO of Huega House, who shares the secrets behind their rapid rise to prominence. Here’s a glimpse of what you’ll learn: Gaining High-Profile Athletes and Content Creator...

In this episode, Brian Roisentul sits down with Will Nitze. He’s the founder and CEO of IQBar. America's leading "brain + body" nutrition startup. With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to over 10,000 doors and a projected $50 million in sales in 2024. He’s also the co-host of the Eating Glass podcast. Here’s a glimpse of what you’ll learn: Curre...

In this episode, Brian Roisentul sits down with Megan Klein, founder & CEO of Little Saints, a brand with a mission to radically transform the way we imbibe by creating non-alcoholic beverages that deliver the pleasureful tastes and smells of cocktails. Here’s a glimpse of what you’ll learn: Shift from Wholesale to DTC in 2023: Reasons and Impact Advice for Entrepreneurs Pivoting from Wholesale to...

Today, I’m thrilled to welcome Kelly Moffat, co-founder of Kirrin Finch, a brand that offers men’s wear-inspired clothes for women and non-binary folks. Since its launch in 2015, Kirrin Finch has seen significant growth, particularly in the last year and a half, and is making a strong impact both in the fashion industry and the queer community. We're here to talk about Kelly's journey, the challen...

In this episode, Brian Roisentul sits down with Annette Azan, founder and CEO of Nuudii System, a revolutionary boob-wear solution that bridges the gap between bras and going braless. Annette's innovative approach has led to impressive growth and a loyal customer base. We're here to dive into her journey, the unique challenges she’s faced, and what makes Nuudii System stand out in the market. Here...

In this episode, Brian Roisentul goes over 2 important metrics that successful brands are OBSESSED with and helps them know whether they are paying too much to acquire customers. Here’s a glimpse of what you’ll learn: How to find out if you're paying too much to acquire customers Why most DTC brands don't track these metrics How to calculate each of them A tool that can save you many hours of tedi...

In this episode, Brian Roisentul sits down with John Roman. He’s an entrepreneur, investor, and currently serves as CEO of BattlBox. Before jumping into eCommerce and investing, he had a successful career in building B2B sales teams in the software space for multiple companies. Here’s a glimpse of what you’ll learn: How They Have Built Their Amazing Community Ways to Leverage a Community A Thoroug...

Today, Brian Roisentul sits down with Yug Varma, founder of Phyla, a company that's revolutionizing the acne treatment industry with cutting-edge technology and innovative solutions. Here’s a glimpse of what you’ll learn: Yug's Background Partnering with Shiseido Obtaining Patents for Acne Treatment Technology Overcoming Higher Customer Acquisition Costs The Importance of Customer Activation in Sk...

Join us in this episode as we sit down with Andrew Sendejo, a retired 12-year NFL player who is disrupting the brain health space and changing the narrative on supplementary nutrition. Andrew's journey is an inspiring one. He defied the odds, going from undrafted All-American to NFL starter. After a career-ending concussion, he pivoted his focus, co-founding BrainTree Nutrition: a company dedicate...

Join us in this episode as we sit down with Francesco Urso, the founder of Wolf Project, a men's skincare brand, and author of the newly released book "Quit to Win". Here’s a glimpse of what you’ll learn: His Entrepreneurial Journey Behind the Scenes of the Partnership with Nordstrom Adapting to Economic Challenges: Business Strategy Adjustments The Decision to Not Prioritize Direct-to-Consumer (D...

In this episode of The DTC Insider podcast, Brian Roisentul covers the most recent marketing news in the DTC space. And some of them are 💣 💣 💣  Want to know what it's about? Listen to the episode.   Here’s a glimpse of what you’ll learn: What will happen with TikTok? Big news for Google Ads Instagram's new AI and how it impacts brands   Sponsor for this episode: This episode is brought to you b...