The Welsh Twins/W!ZARD Studios
The Double Cleanse
Hosted by skincare enthusiast James Welsh and professional makeup artist Robert Welsh, The Double Cleanse is your weekly window into everything beauty. James and Robert cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.
Be sure to visit the podcast's website and support the creator: thedoublecleanse.lnk.to
Author
The Welsh Twins/W!ZARD Studios
Category
Podcast website
Latest episode
Nov 2, 2026
Where to listen?
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Episodes
Has Beauty Forgotten About Innovation? 27.04.2026 42:33
We're back with another episode of The Double Cleanse, and this week James and Robert are asking the big question: Do we actually want innovation in beauty, or do we just want fun? After opening with Robert reminiscing about his professional makeup kit days (neon pigments for natural bridal makeup, obviously) and the organizational chaos that came with it, the twins dive into a Fact or Fiction sto...
The Vanity of Influencer Culture (We're Exposing It All) 20.04.2026 49:22
James and Robert are back with another episode of The Double Cleanse, and this week they're calling out performative influencer culture! From the fake "minimal beauty routines" to the virtue signalling... it's all getting addressed. We're kicking off the episode by diving into the rise of wellness supplements disguised as skincare. From Medicube's collagen tongue strips to the Korean pick-and-mix...
Drugstore Beauty Prices Are OUT OF CONTROL! 13.04.2026 41:16
James and Robert are back with another episode of The Double Cleanse, and this week they're asking the question on everyone's mind: Is drugstore beauty even "drugstore" anymore? After kicking things off with stories about getting old (good quality basics are now exciting, apparently) and the best Gen Z customer service experience at a coffee shop, the Welsh Twins dive into the disappearing world o...
Beauty Hacks That Actually Work (And Ones That Don't) 06.04.2026 49:19
We're talking all about the wild world of beauty hacks and skincare techniques on this episode of The Double Cleanse - what's actually useful and what's just viral clickbait! After opening with nostalgic stories about their school days (including a conspiracy theory about James inventing Cadbury's Dream chocolate bar), the twins dive into the modern beauty hack phenomenon. Are influencers really s...
Beauty Brands That You Should Give A Chance! 30.03.2026 41:29
We’re back with a new episode of The Double Cleanse, and on this episode they’re shining a spotlight on the underrated beauty brands that deserve way more attention than they're getting! After opening with an absolutely chaotic conversation about Kewpie mayo factory tours in Japan (yes, really), autocorrect disasters, and why eggs on mayonnaise packaging make James physically ill… the twins dive i...
Your Controversial Beauty Opinions! Daily SPF, Indie Brands & More 23.03.2026 51:38
On this episode of The Double Cleanse, James and Robert are handing over to you as they review YOUR most controversial beauty opinions, as submitted via social media. Does SPF need to be worn in all climates… even cold ones? Are ingredient lists pointless (unless you have allergies)? And is skincare being marketed too much like make-up? It’s all being debated in this episode! We’re also getting pa...
Y2K’s Dangerous Comeback! The Beauty Industry Shouldn't Repeat These Mistakes 16.03.2026 46:59
Is the undeniable return of the Y2K aesthetic dangerous? On this episode of The Double Cleanse, James and Robert are tackling the return of nostalgic beauty trends – the good, the bad and the dangerously problematic. Starting with a discussion about the recent America’s Next Top Model Netflix documentary – and the return of “heroic chic” (we’re NOT here for it) – James and Robert get brutally hone...
We HATE To See Beauty Brands Doing These Things! 09.03.2026 43:34
We're back with another episode of The Double Cleanse, and this week James and Robert are getting petty about the weird, annoying and downright questionable things beauty brands do that make them NOT want to buy their products! After opening with their obsession with limited-edition K-beauty packaging (Pokémon Pikachu Sunscreen, anyone?) - and a particularly conflicting episode of Influencer Fact...
Everything K-Beauty Gets Right (And Western Beauty Gets WRONG) 02.03.2026 46:00
James and Robert are known for their obsession with K-Beauty! On this episode of The Double Cleanse, the twins are diving into everything that K-beauty is getting right – and why they’re worried that Western influence might ruin it. To the expertly crafted brand philosophies, to the product innovations that are genius, James and Robert are highlighting just why K-beauty is so addictive. But, they’...
Do Better! Our Least Loved Beauty Brands 23.02.2026 41:46
Sometimes beauty brands just can't seem to get it right... and on this episode of The Double Cleanse, James & Robert are sharing their brutally honest takes on the beauty brands hey have complicated relationships with. In our Fact Or Fiction segment, the twins discuss a horrifying tale about viral skincare gone wrong. When a woman tried one of those trendy overnight peel-off collagen masks, she wo...
Why Are We Obsessed With Going Viral?! 16.02.2026 53:49
Is chasing fame the worst career move you could make? James & Robert are here with another episode of The Double Cleanse, this week all about social media virality! After diving into their hotel nightmare (complete with invisible people and conjoining rooms…), the Welsh Twins are breaking down the harsh reality behind those millions of views from the fleeting nature of internet fame to the questio...
Looking For The Most Overhyped Beauty Products? These Are The Worst! 09.02.2026 45:41
The Welsh Twins are back with another episode of The Double Cleanse, and this week James and Robert are throwing shade at the beauty products everyone loves to hype! Starting off with a debate about American vs British customer service culture (including a shop that has a quota for its staff members touching customers!), we're then diving into the most overhyped, under-delivering beauty products e...
Is Skincare Actually Ruining Your Skin? 02.02.2026 44:04
Have we just uncovered one of the biggest beauty scams? On this episode of The Double Cleanse, James and Robert are diving into the great skincare paradox! After Robert admitted to finally seeing through a skincare routine (and getting the benefits from it!) in last weeks episode, we're now looking at the other skin. James and Robert explore why your skin barrier is begging you to chill out, how o...
Is The Internet Getting Meaner? And, Does Hate Guarantee You Viral Success? 26.01.2026 43:13
The internet is full of hate messages... but, can you turn hate into success on social media? On this episode of The Double Cleanse, James and Robert are diving deep into online negativity! Are internet users just getting meaner? James and Robert dive into why TikTok comments feel more vicious than traditional YouTube hate, the rise of "rage baiting" as a hobby and how the algorithm encourages neg...
Begging Your Friends For Support? It’s Out! 19.01.2026 39:25
We're diving into a tropic that is guaranteed to spark debate: should your friends and family support your influencer journey? On this episode of The Double Cleanse, James and Robert are sharing their unfiltered POV! They discuss why forcing your mum to like every post might actually harm your algorithm, the difference between genuine organic growth and pity follows, and why treating your content...
Have Influencers Become Boring? 12.01.2026 42:19
Our social media feeds are filled with influencer content nowadays... have we all had enough? On this episode of The Double Cleanse, James and Robert are giving their state of the nation on influencers! From "TikTok speak" to how identical brand briefs have made everyone sound the same, James and Robert are diving into how the influencer industry has evolved from exciting media disruptors to predi...
What Actually Happens On Influencer Brand Trips?! 05.01.2026 58:36
Ever wondered what happens behind the scenes when a bunch of influencers go on a famed ‘brand trip’? James and Robert are spilling all of the behind the scenes tea on this episode of The Double Cleanse! From the glamorous Instagram posts to the exhausting reality behind the scenes, James and Robert chart the evolution of the ‘brand trip’ – from the early days of "aspirational" beach photoshoots to...
We’re Back! Why Does Everyone Have A Podcast? 29.12.2025 38:37
We’re back with a brand new season for The Double Cleanse! After a nearly 3 year hiatus, James and Robert are here with your weekly window into everything beauty and social media. On our first episode back, we’re asking the question that comes across our minds whenever somebody launches a new podcast… why does everyone have a podcast nowadays?! We’re diving into the wild world of influencer cultur...
Selling Alien Makeup On TikTok 20.01.2025 41:26
We are talking about our hopes and dreams for the beauty world in 2025 and aliens... again. Learn more about your ad choices. Visit megaphone.fm/adchoices
Our Last Episode... EVER!! 22.10.2023 37:54
Yes, it's true! this is our final episode of the double cleanse podcast. We may be back one day but for now, find us over on YouTube (The Welsh Twins) for more content! Thank you all for listening over the past years! Learn more about your ad choices. Visit megaphone.fm/adchoices
Q&A 07.07.2023 52:02
We love answering your beauty questions on our twin channel and we can never get to them all so here are more! Learn more about your ad choices. Visit megaphone.fm/adchoices
Pay A Pro Or Do At Home 23.06.2023 37:08
This week we're wondering what in the world of beauty is best left to the pros and what can be done yourself! Learn more about your ad choices. Visit megaphone.fm/adchoices
Rebranding Boring Brands 09.06.2023 30:53
This week we are looking at the brands we think need a bit of a makeover and how we would go about it in the boardroom! Learn more about your ad choices. Visit megaphone.fm/adchoices
We Didn't Write This Episode 26.05.2023 32:58
This week we used ChatGPT to write our episode for us based on it's knowledge of our podcast and some extra information Marcus fed in! Learn more about your ad choices. Visit megaphone.fm/adchoices
Sicky Day Essentials 12.05.2023 36:49
This week we run (like noses run that's a funny joke) through all the essentials you need on one of those sicky days! What are your sicky day essentials? Learn more about your ad choices. Visit megaphone.fm/adchoices
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