The Doctor of Digital TM

The Doctor of Digital™ GMick Smith, PhD

Business EN ↓ 667 episodes

Subscribe, like, & review The Doctor of Digital Podcast hosted by Mick Smith, PhD. This Podcast simplifies the complexity of the internet for businesses and unlocks their full potential by leveraging digital marketing and its many unrecognized opportunities. Moreover, this international podcast has been a top marketing podcast so you can listen in the car, at the gym or while you’re walking the dog. Do you have a good story? How about promoting your business? I interview CEOs and Marketing Managers about their business. Contact me for more details. This is how I started: Short on time? Who isn...

Author

The Doctor of Digital TM

Episodes

Episode #115 E-commerce Planning Textbook- The Doctor of Digital, G.Mick Smith, PhD 27.12.2020 14:56

Key questions to address for e-commerce success. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 Become a supporter of this podcast: https://www.s...

Episode #114 What Are Heavenly Data-Driven Ways to Reach Ideal Customers? - The Doctor of Digital, G.Mick Smith, PhD 26.12.2020 14:45

What is effective marketing?; The heavenly data driven ways to reach your ideal customers using digital advertising; recap and summary. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Am...

Episode #113 Expert Tips to Improve Your E-commerce Website Experience - The Doctor of Digital, G.Mick Smith, PhD 25.12.2020 14:57

Learn, shop, buy framework; anatomy of your key pages; check out process and cart abandonment; analytics: test, learn, and improve; and closing thoughts. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a rev...

Episode #112 Tracking the Insights that Matter Most to Your Business - The Doctor of Digital, G.Mick Smith, PhD 25.12.2020 14:24

The new #resistthenewnormal, changing every day; from data to decisions; helpful tools; performance measurements and fine-tuning. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon A...

Episode #111 Evaluating Your Post COVID Crisis Digital Marketing Plan - The Doctor of Digital, G.Mick Smith, PhD 25.12.2020 14:44

Elements of the digital marketing strategy that might have changed; discover which things you might need to redefine; provide a toolbox that you can use for this new stage; guide you to previous podcast episodes for in-depth details. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like th...

Episode #110- Did You E.A.T. During COVID? Did You Optimize Your Digital Presence During COVID? The Doctor of Digital, G.Mick Smith, PhD 24.12.2020 13:02

Understanding the shift in consumer behavior; why should brands care about SEO during and post Covid; foreseeing the future of search; and, SEO tips to help you thrive towards the #resistthenew normal. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple...

Episode #109 How Do I Convert More Website Visitors Into Leads?- The Doctor of Digital, G.Mick Smith, PhD 23.12.2020 12:54

Why increasing conversions is better than increasing traffic; conversion things you need to know; the call to action timing and best practices; campaign killers or how to undermine your own best efforts; and, COVID considerations. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the P...

Episode #108 What is a Strategic Approach to Connecting & Engaging with Customers Online? - The Doctor of Digital, G.Mick Smith, PhD 23.12.2020 14:54

The changing role of the customer and why important; the customer: a look back and look forward post crisis; and digital strategies to enhance customer-centricity. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and w...

Episode #107 The LinkedIn Pages Updates & Pages Textbook - The Doctor of Digital, G.Mick Smith, PhD 22.12.2020 15:00

Best practices for updates, tips for compelling updates, LinkedIn journey to first 100k Showcase Page followers, and ten examples of exceptional pages. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a revie...

Episode #106 The LinkedIn Pages Textbook- The Doctor of Digital, G.Mick Smith, PhD 22.12.2020 14:59

What is a Page? Showcase Page? Affiliated Page? The Basics, investing in your page, building a strategy around your objectives, anatomy of an update, and how to increase content engagement. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for...

How Do I Get More Leads from a Landing Page? - Episode #105 The Doctor of Digital, G. Mick Smith, PhD 20.12.2020 14:53

What is a Landing Page? How does a Landing Page work? How do I get more leads from a Landing Page? Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20...

Episode #104 Succeeding in the #resistthenewnormal on LinkedIn - The Doctor of Digital, G.Mick Smith, PhD 20.12.2020 13:27

Succeeding in the #resistthenewnormal on LinkedIn. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 Become a supporter of this podcast: https://www...

Episode #103 How to Use Competitive Research - The Doctor of Digital, G.Mick Smith, PhD 20.12.2020 12:02

How to Use Competitive Research to Get Ahead During a Crisis (COVID). Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 Become a supporter of this p...

Episode #404 How Not to Make a Fool of Yourself (Or, Common Social Media Mistakes Every Business Should Avoid) 18.12.2020 14:24

How today’s consumers use social media throughout the buying journey; which social media mistakes businesses commonly make and how to easily avoid them; how to properly plan and develop a social media editorial calendar with the right content mix; why having a solid social media strategy is more important than ever before. Time to answer a quick 4-question survey? Click to answer; thank you! https...

Episode #303 Media Analytics 17.12.2020 14:56

Media Analytics, benefits of Social Media Marketing, creating and curating engaging social content, UGC and interactive content, and bonus FAQ section. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a revie...

Episode #102 Guide to Social Media Marketing 16.12.2020 14:56

Social Media has so many options, and they all seem a little overwhelming at first. That’s why I have created this guide for social media marketing in a podcast. I didn’t discuss Facebook, LinkedIn, Twitter, Instagram and discuss tools, tips and recommendations and advice for both the beginner and the experienced users of social media. Now that we live in a digital age, we are exposed to Social Me...

What Are PPC Optimization Tips? Episode #101 15.12.2020 12:04

The Doctor of Digital covering PPC Optimization Tips Google during a COVID or any crisis. Latest search and industry landscape. Strategies for growing sales. Leverage tools to accelerate sales. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things...