The Doctor of Digital TM
The Doctor of Digital™ GMick Smith, PhD
Subscribe, like, & review The Doctor of Digital Podcast hosted by Mick Smith, PhD. This Podcast simplifies the complexity of the internet for businesses and unlocks their full potential by leveraging digital marketing and its many unrecognized opportunities. Moreover, this international podcast has been a top marketing podcast so you can listen in the car, at the gym or while you’re walking the dog. Do you have a good story? How about promoting your business? I interview CEOs and Marketing Managers about their business. Contact me for more details. This is how I started: Short on time? Who isn...
Author
The Doctor of Digital TM
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Episode #124 Honest Truths about Viral Content - The Doctor of Digital, G.Mick Smith, PhD 12.01.2021 15:00
Viral content, viral marketing, questions to consider and truths about viral content. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 Become a sup...
Episode #123 How Do I Create a Buyer Persona for My Business? - The Doctor of Digital, G.Mick Smith, PhD 08.01.2021 15:01
Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers and prospective customers better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0g...
XV Education 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD 08.01.2021 4:59
Website build, PPC, content copy creation, SCO, Social Media optimization, competitive analysis. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 B...
Episode #122 Heavenly Types of Videos to Build Your Brand, Business, & Bottom Line- The Doctor of Digital, G.Mick Smith, PhD 08.01.2021 15:02
The heavenly 7: 1. the 80% video; 2. the landing page form video; 3. the bio video; 4. the product service page video; 5. the cost price video; 6. the claims we make video; and 7. the customer’s journey video. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do thre...
XIV Google Premier Partner 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD 07.01.2021 4:48
As a Google premier partner, WSI holds the highest rank you can achieve as part of the Google Partner Program. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thed...
Episode #121 How Do I Adapt My SEO? - The Doctor of Digital, G.Mick Smith, PhD 07.01.2021 15:03
Why you should embrace AdaptiveSEO (TM); the WSI AdaptiveSEO (TM) Methodology; and, stay committed to a long-term strategy. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associa...
XIII Conversion Rate Optimization 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD 05.01.2021 5:01
Eight factors that impact conversion rate optimization. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 Become a supporter of this podcast: https:...
Episode #120 Do I Need a UFO (or a USP) for Content Marketing? - The Doctor of Digital, G.Mick Smith, PhD 05.01.2021 15:01
Mistakes: you don’t commit, then you quit; assuming you don’t need a strategy; not knowing who your customers are or what they want; your content is way too focused on yourself; and thinking contact marketing doesn’t work the way it is supposed to. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit...
XII Video Five-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD 02.01.2021 5:01
How using video creates revenue, retention, and relationships. Are you using video to its full potential? Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctor...
WSI Digital Minds Chapter 1 Analyzing Your Market, Your Products Or Services, And Your Competition- The Doctor of Digital, G.Mick Smith, PhD 02.01.2021 5:00
Written by Francois Muscat, Pp. 1-4, Your Strengths and Weaknesses, Digital Audit Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 Become a support...
XI Business Website & Bonus: Email Marketing 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD 02.01.2021 4:54
Your business website: found on the Internet, bonus: email marketing. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 Become a supporter of this p...
Episode #119 Who Is My Target Audience in Challenging Times? - The Doctor of Digital, G.Mick Smith, PhD 01.01.2021 14:43
What is a buyer persona?; Why does your business need to find them?; How do you create buyer personas?; Considering the impact of challenges such as Covid; and, summary of key takeaways. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me:...
What is a Facebook Fan/Business Page for Marketing & Social Media? - Episode #X The Doctor of Digital™ G.Mick Smith, PhD 01.01.2021 4:52
Local marketing social media powerhouse, Facebook is one of the social media sites considered an authority site by Google, in other words an active Facebook business page ranks higher in Google searches, also, Facebook search engines are second only to Google for people searching for a business. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://w...
IX Google My Business 5-Minute Lunch Lesson Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD 01.01.2021 4:36
Key platform to increase leads and sales Google My Business (GMB] the smart phone search. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 Become a...
VIII LinkedIn Career Explorer 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD 01.01.2021 5:01
Insights to identify the right career path; learning opportunities to get any additional skills you need; and a community to connect professionals to new opportunities. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe,...
VII Fashion 5-Minute Lunch Lesson The Digital Brownbag- The Doctor of Digital, G.Mick Smith, PhD 01.01.2021 3:53
PPC #sandiego #sandiegobusiness #sandiegocounty Case study on the fashion industry and tips! Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 Becom...
Episode #118 What Are the Basics of Managing My Customer Database to Grow My Business? - The Doctor of Digital, G.Mick Smith, PhD 31.12.2020 13:12
Business objectives during a challenging time; what is a CRM and how can I help my business?; the value of marketing automation; where do I start?; critical role of communication and content. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things fo...
Episode #117 How Do I Reimagine Customer Conversations Using Technology? - The Doctor of Digital, G.Mick Smith, PhD 31.12.2020 13:52
Conversational marketing, the landscape today; types of chat bots and how to get started; benefits of chat bots; and avoid the “Valley.” Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! A...
VI Funeral Service 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD 30.12.2020 3:39
Web Site build, landing page, PPC, SEO, and adaptive SEO. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 Become a supporter of this podcast: http...
V Industrial Equipment-Manufacturing 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD 30.12.2020 4:24
Comprehensive analysis of the digital footprint, prospect and competitors, SCU, audit, and the educating client. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is th...
IV Can I See for Miles? Accessibility 5-Minute Lunch Lesson The Digital Brownbag The Doctor of Digital, G.Mick Smith, PhD 30.12.2020 4:59
Industry leading software solution delivering website accessibility compliance at all price points to businesses of all sizes. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Asso...
III Finance & Insurance 5-Minute Lunch Lesson The Digital Brownbag powered by - The Doctor of Digital, G.Mick Smith, PhD 30.12.2020 4:40
Website build, content copy creation, SCO, social media optimization. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 Become a supporter of this p...
II Landscape Supply 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD 29.12.2020 4:35
Within the initial months of the launch, the company received 1700 orders totaling nearly $500,000. Their website traffic increased by 128% and they generated over 14,800 calls. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, su...
Episode #116 What is my Brand’s Social Relationship Management? - The Doctor of Digital, G.Mick Smith, PhD 29.12.2020 14:51
What is my brand?; What is social relationship management?; Social CRM platforms, coordinate efforts and campaigns, assign responsibilities, approve content, monitor and measure progress, gain trust and respect, opportunity for humor and empathy, observe interaction with brand social presence, and be proud of your brand’s social presence. Time to answer a quick 4-question survey? Click to answer;...
How Do I Create an All-Star LinkedIn Profile? 5-Minute Lunch Lesson: The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD 28.12.2020 4:45
LinkedIn profile checklist: how to create an all-star LinkedIn profile. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 Become a supporter of this...
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