Pete McPherson
The Do You Even Blog Podcast
Helping bloggers, podcasters, and online business entrepreneurs grow their business! Host Pete McPherson chats with the world's TOP creators, including names like Seth Godin, Michelle Schroeder-Gardner, Neil Patel, Matt Mullenweg (creator of WordPress), John Lee Dumas, and way more. Topics include blogging (duh), SEO, affiliate marketing, podcasting, and monetization (especially digital products and FUNNELS!). ;)
Author
Pete McPherson
Category
Podcast website
Latest episode
Jun 24, 2026
Where to listen?
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Episodes
[Affiliate Marketing 3] Active vs Passive Promotion 19.06.2019 12:41
Today? Active vs Passive promotion! What that means, which style works for which audience, and how to nail your strategy :) **** Looking to grow your blog income, but not seeing a ton of value in taking another online course? The Affiliate Workshop launches June 2019. Learn more at https://blogschool.co/taw/ Adios!
[Affiliate Marketing 2] How to find the "right" affiliates 18.06.2019 15:37
It's easy, right? Just look at the big affiliate products that everybody else is promoting, right?? Not unless you're reaching a massive amount of people :) Today we're talking about the "adoption curve," and how to use that idea to find affiliates that are more likely to convert and earn you money. **** Looking to grow your blog income, but not seeing a ton of value in ta...
[Affiliate Marketing 1] What's working NOW? 17.06.2019 15:26
This is part 1 of a multi-part series to help you make more money from your affiliate marketing. Today we’re diving into the OLD vs NEW ways of promoting affiliate products, a high-level overview of an effective strategy. **** Looking to grow your blog income, but not seeing a ton of value in taking another online course? The Affiliate Workshop launches June 2019. Learn more at https://blogschool....
[Affiliate Marketing Series] The Intro 16.06.2019 14:35
Howdy Do You Even Blog Tribe! This week on the podcast, I’m doing something DIFFERENT. I’m going to bring you a 5-part series that’ll help you make more money from your affiliate marketing. Today = why this matters, and a broad-level overview of affiliate ‘marketing (for beginners Part 1. What’s working NOW. Part 2. How to find “better fit” affiliates Part 3: Active vs Passive Promotion Part 4: Ho...
When should you niche down for SEO? John Doherty 12.06.2019 52:29
Just how specific do you need to be these days in terms of SEO? Does it matter? Long-time SEO and Credo founder ( https://www.getcredo.com/ ) John Doherty joins us today to talk... * tips for hiring contractors/freelancers * why relationships are crucial to SEO (and life success 😃) * when and where to be more specific Full notes here: https://doyouevenblog.com/niche-down-seo-john-doherty-credo/...
How to Blog Legally (What You Need & How to Do It) - Liz Stapleton 05.06.2019 1:01:43
Joining me today is Liz Stapleton ( https://elizabethstapleton.com/ ), an attorney (and blogger)--and we're here to lay out the legal side of blogging! I created a full guide for this here: https://doyouevenblog.com/how-to-blog-legally/, and you can grab Liz's pre-made templates here: https://elizabethstapleton.com/dyeb They're amazing, super affordable, and will cover your legal...
An Instructional Designer helps us build better digital products - Melody Johnson 29.05.2019 58:48
Online courses are VERY widespread, especially in the blogging & digital marketing niche--and these can often have TERRIBLE c ourse completion and success rates! Today's guest, Melody from http://herdesignedlife.com/, is an instructional designer by trade, and is here to help us figure out how to serve and teach our students better (and therefore grow a better business?). Full transcrip...
Why SEO Link Building Is Not Rocket Science - Tim Soulo 22.05.2019 49:49
Today's guest is none other than Tim Soulo--marketing guru at Ahrefs! We're here to chat about link building, SEO, outreach emails, marketing systems, and way more! Full transcripts can be found here: https://doyouevenblog.com/seo-link-building-not-rocket-science-tim-soulo/ Ciao!
What's CLV? MRR? CPL? Cash Flow? KPIs? 17.05.2019 14:00
Today's episode is short, sweet, and covers some fancy-pants business metrics--and how bloggers can use them to help grow their blogs :) Enjoy! No show notes today, but did you know I just launched a free SEO course? You can find it here! - https://doyouevenblog.com/60-minute-seo/ Pete
3 Essential Questions to Build a Better Blogging Brand (with Business Coach Kyla Roma) 15.05.2019 1:07:19
Biz coach and marketing strategist Kyla Roma stops by to share with us how to... * figure out which social channels will serve us best * build a brand that resonates with our followers * build a "life proof" business. Full takeaways here: https://doyouevenblog.com/questions-better-blogging-brand-business-coach-kyla-roma/ Boom!
How to self-publish a book - Part 2 of Follow Your Detour 10.05.2019 18:38
Here's a bite-sized bonus episode w/ Dan and Lindsay from Follow Your Detour! You can catch their previous, full episode here: https://doyouevenblog.com/pitching-sponsorship-growing-instagram-follow-your-detour/ No show notes for today. Have a good one, blogger! --Pete
Growing Instagram, connecting followers, and how to pitch sponsors. 08.05.2019 49:48
This is part 1 with Dan and Lindsay from https://www.followyourdetour.com/ ! We're going to chat: * how they learn what strategies will work for their blog/brand * how to connect with and pitch blog sponsors * how they grew their Instagram following to 40k+ in 2 years. and more! Ciao ;)
[12-Month New Blogger Case Study] Part 3, months 6-9 01.05.2019 1:04:30
Traveling Tanya started her blog in mid 2018, and has been joining me every 3 months to share her journey as a new blogger! This is part 3 of a year-long case study, and you can find parts 1 and 2 located here: https://doyouevenblog.com/12-month-new-blogger-case-study/ Enjoy!
Jeff Goins - 3 Questions to Be a More Effective Writer 24.04.2019 56:24
When it comes to writing (or better yet, communicating) with an audience, there's nobody better to learn from than Jeff Goins ( https://goinswriter.com/hello/ ) We chat about: * How to deal with critical/negative feedback * Why you shouldn't build a business because you want freedom * 3 vital questions that'll make you a better writer. Show notes here: https://doyouevenblog.com/mo...
Questioning Assumptions, Living With Gypsies, and Surrounding Yourself With Greatness - Liz Eischen 17.04.2019 55:31
Howdy , bloggers! Today's awesome guest is Liz Eischen from Kitchen Table Finances ! Liz's backstory is kinda amazing--from living with gypsies abroad to competitive rifle shooting to globetrotting with a non-profit, to blogging--she's done a lot and learned a ton. In this episode, we chat about: That backstory, duh. Productivity (and "anti-batching" Don't know what e...
What Smart Marketers Can Learn From Star Wars 12.04.2019 15:08
Marketing is all about tension. How can we as bloggers and online business folks--use this in a practical way? No show notes, Blog Tribe. ;) Have a great weekend blogging! --Pete
How to Reverse-Engineer SEO Success - Britney Muller 10.04.2019 1:08:56
Britney is an "SEO Scientist" at Moz.com! She's an incredible speaker, SEO, data nerd, and podcast guest :) Show notes here: https://doyouevenblog.com/reverse-engineer-seo-success-britney-muller Follow Britney on Twitter here: https://twitter.com/BritneyMuller Enjoy!
Is it time for blogging courses to end? 05.04.2019 10:12
Seriously? Is there a better method for teaching and learning out there? What do you think? Hit me up on twitter if you have any thoughts: https://twitter.com/doyouevenblog See you next week for more awesome blogging interviews ;)
[SEO Legends] Glen Allsopp on Reviewing 500+ Websites and the Future of Link-Building 03.04.2019 1:08:14
Today's guest is one of THE people who first got me into blogging & SEO: Glen Allsopp ( https://detailed.com/ ). Yes, I'm over here nerding out just to have the chance to speak with him. Please head to the full post sometime and drop us a comment! https://doyouevenblog.com/seo-legends-glen-allsopp-future-link-building In this episode, we chat about: * How to position your blog to at...
How to overcome rejection and go BIG - Cat Alford 27.03.2019 47:42
Cat Alford ( https://www.catherinealford.com/ ) has been one of the most requested bloggers to be on this show, and for good reason! She's just awesome 😃 She's a long-time writer & blogger, but what impresses me most about her is her confidence and hustle. Her sponsorship outreach story straight-up motivated me to "get after it" in my own business. Full show notes here: ...
How to Use Tailwind Tribes to Drive More Traffic in 2019 - Alisa Meredith 20.03.2019 46:58
Alisa is the content manager at Tailwind, and is here to share some best practices and fresh 2019 strategies to drive Pinterest traffic :) Full post here: https://doyouevenblog.com/tailwind-tribes-drive-traffic-2019-alisa-meredith In this interview, we chat about… Are group boards really dead? (for driving traffic?) How to analyze Tailwind Tribes (to determine which one’s will work for YOU) To wh...
How to create early super fans to find a home run offer - Liz Wilcox 13.03.2019 1:11:26
Liz Wilcox from The Virtual Campground is one of my FAVE people in blogging! Full notes here: https://doyouevenblog.com/create-early-super-fans-home-run-offer-liz-wilcox Here's what we chat about on this episode: Why making a personal connection EARLY is so valuable How Liz treated her first 300 email subscribers An amazing strategy to reverse-engineer an early products idea and way more. Bo...
4 ways to be prolific and ship more work - Todd Henry 06.03.2019 50:39
Wish you could get more stuff done? Write more? Be more effective and publish more content? We all do ;) Today, Todd Henry ( https://accidentalcreative.com/ ) joins us on today's show to chat about doing creative work that matters, being more productive, writing every day, and more! Full blog post is here: https://doyouevenblog.com/todd-henry-prolific-ship-more-work Enjoy, blog tribe. I <...
How to come up with STORIES to increase engagement - Kaleigh Moore 27.02.2019 50:35
What's the one thing that'll lead to more followers, sales, comments, traffic, and growth? People engaging with your content more/better. And what's one way to leverage that in your blogging? Using examples, stories, metaphors, and other awesome copywriting techniques! Kaleigh Moore ( https://www.kaleighmoore.com/ ) is a veteran writer who has blogged for some incredibly brands, and...
The 4 Required Ingredients to a Passive Income Pie 20.02.2019 24:42
Passive income. Difficult? Sure. Complicated? Not necessarily... In this little conversation, I'm digging through the 4 ingredients to make truly passive income from your blog and online business. 1 - monetized (or an offer that converts) 2 - funnel 3 - traffic (or acquisition) 4 - a calculator (for ROI) The takeaway? Don’t overthink the general strategy. 1. Find an offer that works (thr...
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