Pete McPherson
The Do You Even Blog Podcast
Helping bloggers, podcasters, and online business entrepreneurs grow their business! Host Pete McPherson chats with the world's TOP creators, including names like Seth Godin, Michelle Schroeder-Gardner, Neil Patel, Matt Mullenweg (creator of WordPress), John Lee Dumas, and way more. Topics include blogging (duh), SEO, affiliate marketing, podcasting, and monetization (especially digital products and FUNNELS!). ;)
Author
Pete McPherson
Category
Podcast website
Latest episode
Jun 24, 2026
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Episodes
A Chat With My "Focus Consultant," Raina! 07.10.2019 43:00
Raina has helped me a TON over the past 6-12 months, and today she joins me to chat about Online Impact (the membership community that launches TODAY OMG OMG!) and other helpful stuff for bloggers & creators & entrepreneurs :) Come join us in Online Impact, which is open THIS WEEK ONLY. Oct 7 - Oct 11, 2019. More here: https://onlineimpact.co/ wooooooooo we can't wait to hang with y...
Who’s it for? - Part 2 04.10.2019 10:27
There are many different ways you can attract the “right” audience, and make them more loyal to what you have to say. In this episode we’re showcasing the “double-dip” and the “flat-out” approach, as exemplified by my latest post, found here: https://doyouevenblog.com/four-stages-of-blogging/ Don’t forget, Online Impact launches Monday, October 7th, 2019! Learn more and join the text message wait...
Who’s it for? - Part 1 02.10.2019 12:41
If you can’t help your audience answer this question— you’re losing out on growth and money. In this 2-part series, I’ll be giving several examples on how to “qualify” your potential customers, blog readers, etc, in order to better attract them to your brand (increasing loyalty and the odds that they’ll buy your products) :) From Seth Godin… “The most important lesson I can share about brand marke...
How to Magically Find Time to Work (Consistently) 27.09.2019 11:29
It's the issue I hear about the most - "I wish I had more TIME to work on my blog/podcast/business." Full post here: https://doyouevenblog.com/find-time/ Enjoy!
Chelsea's $90,000 PDF (and how to discover product ideas) 25.09.2019 57:21
This is Chelsea Brennan's ( https://smartmoneymamas.com/ ) 2nd podcast appearance! However, she's done a few things since then, including launching The "ICE Binder," which has grossed over $90k in the past year, and she's also launching a *massive* virtual summit ( https://mamastalkmoney.com/ ). In this episode, we chat about products! Discovering ideas, creating and stand...
Choosing Business Models for Tough Blog Niches 18.09.2019 58:53
Dr. Stephanie Schuttler ( http://stephanieschuttler.com/ ) is a wildlife biologist, fashionista, and blogger--and she's quitting her job this month! We chat about career paths, business models, and different paths she might pursue. Enjoy! ** This episode is sponsored by Online Impact! It's my membership community for podcasters and bloggers. Learn more at https://onlineimpact.co/ :)
5 FinCon 2019 Takeaways to Grow Your Biz 11.09.2019 18:35
Here's what I learned from the conference (TOTALLY applies to all of you really. Not just finance or conference attendees!) Full blog post here: https://doyouevenblog.com/fincon-2019-takeaways/ Ciao ;)
Lessons Learned From a Sex Columnist, Aerospace Writer, and Bigfoot Journalist 04.09.2019 1:10:54
Krissy Eliot has some incredible stories and great writing/journalism wisdom to share with us! Bigfoot blogger? Check. Former sex columnist? Check. Currently interviewing rocket scientists for an aerospace company? Check. Full show notes at: https://doyouevenblog.com/lessons-learned-sex-columnist-bigfoot-blogger-krissy-eliot/ Adios Blog Tribe!
How to Stand out and Be Memorable at Conferences (in Your Own Way) – Bethany Bayless 02.09.2019 34:25
Bethany Bayless is the emcee of FinCon19 (where I'm headed right now), and the host of The Money Millhouse Podcast. She's also incredibly memorable and is a rockstar at connecting with just about ANYBODY at live events. Today's she's here to help us find more confidence, figure out how to "be ourselves" better, and generally be awesome at meeting people :) More at ht...
Eric just quit his job to blog. Here's what he's doing! 28.08.2019 37:31
Eric Holland is a friend & blogger at https://highfivedad.com/ --and he JUST quit his full-time job! Wooo! In this episode, we chat about what's he did to make this transition happen--and his gameplan for making it work! The full transcript and show notes can be found here: https://doyouevenblog.com/eric-just-quit-job-blog-full-time/ Enjoy!
BONUS: Lessons From 1 Year of Successful Podcasting - Lee Huffman 23.08.2019 35:04
Lee started a podcast 11 months ago, and sits down with me LIVE on the Podcast Movement 2019 expo floor to chat podcasting! * How he took the leap and started * How he grew it * What he'd do differently And more. Enjoy! Don't miss our new Podcast Launch Checklist here: https://doyouevenblog.com/podcast-launch-checklist/ :)
Podcast Movement 2019 - The Takeaways I Think You Should Know 20.08.2019 16:55
Podcast Movement was filled with great times, lots of learning (and nerding out), and some key takeaways for current and aspiring podcasters! Show Notes + Transcripts here: https://doyouevenblog.com/podcast-movement-2019-takeaways/ If this peaks your curiousity--you should definitely check out the new podcast launch checklist as well: https://doyouevenblog.com/podcast-launch-checklist/ :)
Ross from Podcast Insights - Podcasting on the quick, cheap, and easy. 14.08.2019 53:56
Podcasting = still in the "Wild West" growth phase, and NOW is the time to start one :) Today, Ross from Podcast Insights joins us to chat... Tips for QUICKLY getting a podcast up and running. How to get past the "I'm not entirely sure what the heck to say or do and this feels awkward phase." Producing outstanding audio on AUTOPILOT Getting on Apple Podcasts and everywhere...
How Anthony wrote an entire book in 90 days. 07.08.2019 46:04
My good buddy Anthony Moore drops by today to talk writing books, pitching people with honesty, and connecting with influencers and authors. Show notes here: https://doyouevenblog.com/anthony-moore-how-wrote-book-three-months/ Enjoy it, Tribe! <3 y'all. P.S. If you haven't already, could you leave me a review on Apple Podcasts? Plllleeeeeeeeeeas :)
Hiring Filipino VAs for $3 an hour - Tom Drake 31.07.2019 1:03:29
How awesome would it be to outsource blogging tasks? Especially if you could get somebody RELIABLE and effective--at an insanely low cost? Yeah...this idea has been intriguing me for years. Today's guest is Tom Drake ( https://maplemoney.com/ ), and he's here to share how HE navigated this Filipino worker outsourcing! View show notes, transcripts, and more at https://doyouevenblog.com/t...
Stories That Sell Stuff 4 - Creating Engaging Content 24.07.2019 33:34
Want some tricks and formulas for increasing engagement? The stickiness of your blog posts? The “IT” factor that trust visitors into followers? In this episode, we’re diving into how to use stories, examples, and metaphors in your content—all of which serve to increase engagement and help you teach and impact more people ;) The full blog post is here: https://doyouevenblog.com/marketing-stories/ A...
Stories That Sell Stuff 3 - PRODUCT Stories 22.07.2019 17:37
Why most testimonials kinda sorta stink--and what to do if you don't have any customers yet ;) Woot! Pete
Stories That Sell Stuff 2 - BRAND Stories 18.07.2019 30:30
In this episode, we'll learn how to craft a HUGE overarching brand story that you can use throughout all your messaging and marketing! This'll help you attract the RIGHT kind of followers and customers, and engage them to hear your message. 👍 Learn more at https://doyouevenblog.com/marketing-stories :)
Stories that Sell Stuff 1 - The 10 Story Legos 12.07.2019 33:26
In this episode, we’ll be learning the 10 “Story Legos,” or “building blocks” that every great story has. * Main Character * The Chasm * The Stakes * The Problem (both external and internal) * The Villain * The Guide * The Plan * The Incident * The Happy Ending Here’s the full blog post >> https://doyouevenblog.com/marketing-stories/
New Series: "Stories That Sell Stuff" 10.07.2019 9:24
COMING IN 2 DAYS: A 4-part miniseries on crafting stories that sell products and ideas! Part 1 - The “Story Legos” checklist Part 2 - Brand stories that sell Part 3 - Product stories that sell Part 4 - Stories that sell ideas It’s gonna be sweet! Enjoy :)
3 Types of FOCUS (and why they're crucial for online business) 03.07.2019 22:04
Like it or not, there is more than one type of FOCUS, and chances are you’ve struggled with one of them (or all of them, like me) at some point. In today’s show we’re diving in deep. 1 - Productivity Focus 2 - Mission Focus 3 - Strategy Focus We’ll chat about WHY these are so dang important, as well as look at some ways we can all improve our focus. 👍 Let’s go.
How to Get People to Want What You Sell (Copywriting & Persuasion w/ Spencer Lum) 26.06.2019 1:13:31
If you sell anything, you NEED to master the art of influence & persuasion: copywriting. In this post, pro copywriter Spencer Lum ( https://goextrabold.com/ ) shares his top tips. We chat: * How to craft words that make people want your products * How you can use "cues" to trigger a certain emotional response, and "create authority" without social proof. * The best books/re...
What 7-Figure Bloggers in 2025 Will Be Selling 24.06.2019 13:28
How can you be on the FRONT END of what’s successful in 2020? 2025? Today we’re walking through some of the key differences between traditional online courses, and “non-courses.” You’ll learn about the “success pizza,” and the 3 key ingredients to that: 1. Learning 2. Implementation 3. Support and Feedback These 3 things together contribute an incredible style of learning, teaching, support, etc,...
[Affiliate Marketing 5] How to Organize Campaigns 21.06.2019 12:21
Today we’ll learn why ORGANIZING and planning your affiliate promotions through campaigns will make your life a TON easier—and probably make more money as well. Woot! **** Looking to grow your blog income, but not seeing a ton of value in taking another online course? The Affiliate Workshop launches June 2019. Learn more at https://blogschool.co/taw/ Adios!
[Affiliate Marketing 4] A blueprint to sell anything! 20.06.2019 11:49
Today I’ll teach you how to sell anything. The formula. The blueprint. The process :) This applies to affiliate products, your own products, selling used cars, and everything in between **** Looking to grow your blog income, but not seeing a ton of value in taking another online course? The Affiliate Workshop launches June 2019. Learn more at https://blogschool.co/taw/ Adios!
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