The Do Good Business Podcast

In this episode, I dive deep into what a marketing strategy actually is and how to build one that works for your business. I'm breaking down the roadmap that takes you from where you are now (Point A) to where you want to be (Point B), and why having this documented is crucial for consistency and team communication. This isn't about creating a document to collect digital dust – it's about building...

I had no idea franchise brokers existed before meeting Andrea, and honestly, this conversation completely changed how I think about franchising. We dove deep into the reality of franchise ownership beyond the McDonald's model most people picture. Andrea specializes in low investment, high return franchises - particularly home-based options that can get you profitable much faster than traditional r...

In this episode, I sit down with Azka Mistry, owner of Little Panda's Play Cafe in Everett, Washington, for an incredibly honest conversation about building a physical business while navigating motherhood. Azka doesn't hold back as she shares her journey from Amazon program manager to cafe owner, the daily reality of running a business that requires you to show up no matter what, and how s...

In this episode, I wrap up my miniseries on marketing options by diving deep into why consulting might be the perfect middle ground for your business. I'm breaking down how consulting sits between DIYing your marketing and hiring a full agency, especially as we see more businesses cutting marketing budgets in 2025. This isn't about choosing the cheapest option – it's about finding the strategic sw...

This is the second episode in my three-part marketing foundations mini series, and I'm diving into one of the biggest questions I get from small business owners: should you DIY your marketing or hire someone else to do it? I've heard it all - people who love doing their own marketing, people desperately trying to get away from it, and everyone in between. Whether you want to keep marketing on your...

In this episode, I'm kicking off the first of a three-part mini series diving deep into the foundational pieces of marketing that every small business owner needs to understand. I'm breaking down what marketing is, who needs it, and why so many businesses are struggling or even closing their doors. We're getting into the nitty gritty details because I'm seeing way too much misinformation out there...

In this episode, I sit down with Dagi Kesim, founder of Gala FC Soccer Club and IDT Soccer, to dive into what it really means to build character through sports. We talk about his journey from professional soccer player to coach, his mission to help low-income kids access soccer opportunities, and why he believes we're doing our kids a disservice by protecting them from failure. This conversati...

In this episode, I sit down with Brett Affleck-Aring from Insperity to talk about the world of outsourced HR and what it really means to take care of your employees. We get into the nitty-gritty of why small businesses are drowning in C.R.A.P. (Compliance, Risk, Administrative burden, and Payroll) and how that's pulling business owners away from what they actually got into business to do. Bret...

In this episode, I sit down with Silver, owner of Angel's Cleaning Service, to explore how a business born out of necessity transformed into a company focused on doing good for employees, clients, and the community. Silver shares the unfiltered journey of inheriting a family business, scaling from a mother-daughter team to managing employees, and learning the hard business lessons that nobody warn...

In this episode, I break down why having a marketing strategy isn't just nice-to-have. It's absolutely necessary for your business success. I cover what a marketing strategy actually is (and it doesn't have to be overwhelming), why systems and processes are non-negotiable, and how to build something sustainable that won't burn you out. Whether you're a solopreneur juggling everything or an establi...

In this first guest interview on the Do Good Business Podcast, Ashley sits down with Trina Eddy, owner of A Canine Experience, a three-generation family business celebrating 30 years in Snohomish, Washington. The conversation covers decades of business evolution, from answering machines to automated text systems, surviving multiple economic downturns, and how a family business navigated from equal...

In this episode, Ashley breaks down the most common marketing mistakes she sees food and beverage businesses making—and more importantly, what to do instead. From coffee shops to restaurants, she covers why just posting pretty pictures isn't enough, how to be honest about promotions without being manipulative, and why making basic information hard to find is costing you customers. This isn't about...

In this episode, I cover the hot topic of using AI for content creation in your business. I break down why copy/pasting AI outputs feels inauthentic, share a real example from a dentist's email that shows how AI can fall short at times, and explain my approach to using Claude for content support. This episode gives you practical guidance on integrating AI tools while maintaining your unique voice...

In this episode, Ashley Dreager breaks down the real reasons why marketing isn't working for most small businesses. And no, it's not because of trending audio or hashtags. Ashley gets into the unsexy truth about what actually makes marketing work - consistency, patience, and understanding the why behind the tactics you're using. She also calls out the problem with blindly following every piece of...

This episode dives deep into the real purpose of social media in your marketing strategy and why most business owners are setting themselves up for frustration and burnout. Ashley breaks down the difference between social media as a visibility tool versus expecting it to be your main sales driver, and explains how to use it strategically without posting five times a week just to see four comments...

In this episode, Ashley breaks down the difference between ethical marketing and manipulative strategies, calling out income claims, oversimplified solutions, and fake urgency tactics that promise quick results but rarely deliver. Ashley shares why building a business on honesty and transparency creates more sustainable growth, better client relationships, and that word-of-mouth referral system ev...

In this episode of the Do Good Business Podcast, Ashley Dreager dives deep into the critical importance of customer-centered messaging in your content strategy. She calls out the problematic trend of business owners, particularly coaches, creating content that's all about themselves rather than their customers. Ashley explains why income claims and lifestyle-focused content can be misleading and d...

The Do Good Business Podcast is your hub for: Inspirational Stories from real entrepreneurs who've built profitable ethical businesses Marketing Strategy beyond social media Ethical Business Practices that align with your values Real-World Examples including strategy sessions and case studies Honest Conversations about what actually works vs. what's complete BS Get ready for deep dives int...