The Dime

Trust….. The most under-recognized tool to guarantee brand loyalty. The Cannabis industry is no different than others when building a brand. Build trust, then leverage that trust via first-person data to create a product tailored toward your customer. Miss Grass has done this exceptionally. Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver...

As rumors of rescheduling grow more prominent, concerns about big pharma's potential control over the industry are escalating. We invited Dr. Matt Moore back for a third time to shed light on the challenges and opportunities in the development and research of cannabinoid and psychedelic drugs.  For those unfamiliar with Dr. Moore, he is an accomplished scientist with extensive experience in the ph...

As Arthur C. Clarke famously said, 'The only way to discover the limits of the possible is to go beyond them into the impossible.' And that's exactly what Tony Verzura, the pioneering founder of Blue River Terps, is doing with cannabis innovation. With his visionary spirit, Tony is challenging the boundaries of what's possible in cannabis, unlocking the untapped potential of terpenes. Tony's journ...

How does a Cocktail whisper apply his mixologist's skills to cannabis beverages? He was kicked out of his family home, Rikers Island, to write best-selling books to the inspiration behind  Klaus. This week, we sit down with Warren Bobrow to discuss the following. Inspiration behind Klaus Rikers Island Wine regions & Cannabis regions About Warren Bobrow: Warren Bobrow is a mixologist, chef, and wri...

How do substances affect behavior, and how can we affect positive behavior change? If YOU want to quit a substance, can these compounds them? How do we give them the tools that make them more successful? This week, we sit down with Dr. Matthew Johnson to discuss the following: Micro, Recreational & Heroic Dose: How to think about them Is Micro-dosing just a placebo effect Addiction, Depression, Me...

Most fail to realize how simple steps can be a difference-maker. Do new cannabis markets set themselves up for failure? Are eager entrepreneurs trying to reinvent the wheel? This week we sit down with Lulu Tsui to discuss: Relationship Management/ Due Diligence How to learn from other markets West Coast vs EAST   About On The Revel REVEL IS... - Opening hearts and minds to the business opportuniti...

"Steve Jobs once proclaimed, 'The most powerful person in the world is the storyteller.' A testament to that power? 31 million views and 200,000 watch time hours, all in just the past 28 days. Even more impressive? All this for content centered around the often suppressed topic of cannabis. This is the profound impact of storytelling. Earning the trust of industry giants like Jungle Boys, Berner,...

The past half-century: Pharmacological interventions have often fallen short. The potential solution: Microdosing cannabinoids. Imagine a world where you don't reach for a pill bottle. Instead, you opt for: 'Go' for energy. 'Bliss' for happiness 'Chill' for relaxation. The cannabis industry is evolving. Tailored formulations might just be our future, offering specific, targeted effects and reducin...

"'No taxation without representation down with 280E" might well have been the catalyst prompting lawmakers to consider rescheduling cannabis to Schedule 3, potentially eliminating the controversial tax code. As MariMed ambitiously aims to become the 'Coca-Cola of Cannabis,' their unwavering focus on brand consistency emerges as a pivotal reason for their dominant position across various markets. J...

"People relate to people, and if your brand feels like people, they’ll relate to you, too." -Laura Busche Brands ignite ethos. But how? Why do we gravitate towards certain names, bypassing others? It's that gut tug.  That undeniable pull that captures your gaze when a product on a teeming shelf beckons you, compelling you to reach out.  It's a visceral connection. Join us this week as Oliver Higgi...

NY Cannabis Regulators made significant changes. Jon Purrow joined us to break them all down, plus the following: Under the radar impact of the potential rescheduling IP, trade secrets, and patent trolls Where we go from here in NY About Jon Purrow: From start-ups to publicly traded multinational companies, Mr. Purow works with a broad array of clients to establish, protect, license, and enforce t...

An unspoken divide that never gets publically spoken about is the differences between the CFOs and the growers. The challenge between the two groups usually circles the same issue...... money. Without a clear insight into how & why cultivation yields occur, this unknown can be a major sticking point between parties. Data can alleviate this challenge and connect & benefit both parties. Whether you'...

The Cannabis industry is still in its infancy stage. Data models show that California ALONE could handle 1600 more dispensaries, and this is before we get into interstate commerce or state packs. This week, we have sat down to discuss the future of the industry with Rob Sechrist to discuss the following: Why removal of 280E might not be as straightforward How to roll out a market, Limited vs. unli...

Cannabis Flower is the category leader, but there is one variable that is universal across buyer demographics. Convenience Whether it’s grabbing a coffee on the go or delivery of every possible item, people are drawn to items that are easy, frictionless, and provide incredible convenience. Cannabis Pre-rolls are the beautiful evolution of leftover trim & shake to a desired full flower exploding ca...

Industry Networking has an under-recognized skill gap. When you’re a strong networker, you can make deep connections and relationships that can change the trajectory of your business. If you struggle at it, which most do, your collected business cards are similar to junk mail. Like a concierge service, the Canna Pac looks to ensure networking success. This week we sit down with R.W. Navis to discu...

So you won a license for a cannabis dispensary.  How do you ensure you follow all the rules and regulations for compliance when you have never been inside the back of a dispensary or worked in the cannabis industry before? In comes Dutchie.  Dutchie is an all-in-one technology platform powering the cannabis industry with Point of Sale, Ecommerce, Payments, and Insurance.  Their software that simpl...

Online Cannabis Sales are doing massive numbers, and some companies don't even have a functioning website.  With restricted tools for e-commerce because of cannabis-related challenges or unsure of the ROI for your digital store. Many companies need to take advantage of easy market share.  Positioning yourself to capture this market share and building your digital footprint is more accessible than...

Dr. Amanda Reiman conducted one of the first research studies on medical cannabis patients using cannabis as a substitute for alcohol and other drugs. Surveying medical cannabis patients at the Berkeley Patient's Group, her research reveals that many are using cannabis to help manage pain and mental health issues, often choosing it over alcohol, tobacco, and non-prescribed drugs. Her findings chal...

The Farm Bill in 2014 was the most sweeping reform in U.S. Cannabis history, and the langued that was renewed in 2018 is set to be renewed again this year. Are any changes on the horizon to be aware of? As international markets continue to open, are these opportunities for expansion for U.S. operators, or will international operators be collecting the remnants of the U.S. cannabis operators? This...

In every other industry, there is a balance between the regulator and the regulated. This doesn’t exist In this controlled substance space.  “ I think the cannabis movement is a failure… the whole cannabis movement is fractured — businesses are one page, criminal justice [reformers] on another page.” Matt Zorn  This week we sit down with Matt Zorn to discuss the following: How to Fix the Cannabis...

A house of brands is a strategy where each brand has its own identity, representing a different customer profile, need, and messaging. Implementing this strategy requires a deep understanding of positioning & resources. When a company delivers on this, it allows consumers to quickly grab another product In the family, expanding the adoption of the consumer base and widening its reach. This is cruc...

The intricate world of drugs and the underlying reasons behind their prohibition. We uncover the similarities and differences between the psychedelic and cannabis industries. Both highly regulated, these industries present unique challenges, including the need for extensive research into potential therapeutic benefits and widespread consumer education. To navigate this fascinating landscape, the i...

Consumer Packaged Goods (CPG) is a commonly used term in the cannabis industry, encompassing brands and dispensaries. When it comes to luxury purchases, the entire experience and the emotions it evokes play a crucial role in evaluating customer satisfaction. Luxury brands can command premium prices due to their positioning and the inherent value associated with their products. While the cannabis i...

An enormous victory for the US Cannabis Vaping sector happened, and most completely missed it. The recent “definitive victory” by AVD was a critical win for the cannabis industry. A monopoly would have jeopardized the entire category and potentially put a stranglehold on crucial hardware. This ruling ensures that competition continues and allows brands and consumers to not suffer at what could hav...

Edible manufacturers have the ability to make or break a new consumer. From Chocolate to Pearls Grün's Innovative Approach has positioned them as a trusted national market leader. This week we are joined by Christine Smith, Founder of Grün, to dive into their: Disruptive impact Licensing strategy Formulation success Expansion challenges Product innovations   About GRÖN A women-led band of visionar...