The DigitalMarketer Podcast

The right marketing strategy doesn’t happen on one platform, it happens across several. In this episode, Mark de Grasse, CEO and Chief Creative Officer of MegaMad Websites explains his holistic approach to marketing. Listen to learn how Elon Musk has strategized (or fallen into) his holistic marketing approach, how internet speed is impacting marketing, and using editorialization in your content s...

Do you feel like 100,000 followers would help you get more customers? In this episode, Alexandrea Harrelson, owner and CEO of Harrelson Media talks about the follower fallacy and why vanity metrics are leading you down the wrong path. Listen to also learn about Alexandrea's journey to entrepreneurship and how having a family changed her outlook on what it meant to run her business. Our Partners: S...

What does it look like to build a content agency from scratch? In this episode, Erin MacPherson General Manager of Scalable Brand Studios explains her philosophy on being a connector and how that leads to great content. As the genius behind the content at Scalable (and DigitalMarketer!), she walks us through monetizing newsletters, podcasts, and content, advertising across media properties, and wh...

Marketing doesn’t exist without data. Data is the foundation that branding and campaigns are built on—but that doesn’t mean it always comes easy. In this episode, Iris Shoor, CEO and founder of Oribi explains how they’ve built the ideal data platform marketers. Listen to learn why data is the cornerstone of your marketing funnel, customer behavior trends Oribi’s seeing right now, and why Iris has...

With ten million users, it’s time to start thinking about if you should integrate Clubhouse into your marketing strategy. In this episode, co-founder of Super Connector Media Jen Gottlieb explains how to use Clubhouse the right way so you can drive action and grow an audience filled with your customer avatar. Listen to learn how to get started on the app, her best practices for creating and modera...

Social proof is a necessity of every marketing strategy. The question is, what counts as a testimonial and what doesn’t? In this episode, you’re getting a look inside ELITE Coach, DM Certified Partner, and Founder and CEO of Joza Marketing Dave Albano’s Lab Workshop on how to build a testimonial machine. Hear Dave talk about how he’s been able to create a testimonial machine that drives traffic an...

When you tap into a network of partners and affiliates, you’ve ultimately found a new source of traffic. In this episode, Amber Spears, founder of East Fifth Avenue and Traffic Tribe shares her expertise with us to show us what is and isn’t considered affiliate marketing. With so many platform changes in the digital landscape, affiliate marketing is a great source of new potential buyers to tap in...

If you’ve been dabbling with the idea of starting a coaching program or already have one in the works, take a look inside DigitalMarketer’s coaching program. In this episode, Program Manager of DigitalMarketer’s ELITE Coaching Program Garrett D’Entremont joins me to talk about the details of launching a successful, high-ticket coaching program your audience will love. Listen To Learn: How to build...

What’s Scalable’s digital marketing strategy? In this episode, you get a look inside our interview with our very own Head of Growth and Digital Marketing at Scalable during our recent Certified Partner Training Day. Listen To Learn: Where his love for marketing began His biggest takeaways from working with Ryan Deiss, Richard Lindner, and more What’s working right now at DigitalMarketer Our Partne...

Feeling like you’re endlessly running on the content hamster wheel trying to publish new post after new post? Founder and CEO of Repurpose House Shaina Weisinger is here to give you the solution. In this episode, you’ll get to listen to part of Shaina’s recent Lab Workshop where she shared her expert knowledge on repurposing content for more views, engagement, and conversions. Listen To Learn: How...

No matter how many nerf gun battles and ping pong tables you set up in your office—you’re going to have conflict at some point on your team. In this episode, Ryan Deiss and Justin Rondeau talk about how the Scalable team works through conflict. Listen To Learn • The importance of explaining WHY, • What to say when this problem arises (and the importance of apologizing) • How employees can approach...

Feeling the pressure to get on TikTok and start dancing? Well, getting on TikTok is a great idea but you don’t *need* to dance to get conversions. In this episode, DigitalMarketer’s Content Coordinator Maya Hughley explains what’s working on TikTok right now. Listen to learn the most effective way to use the app for your brand, the features and trends you should be using, misconceptions around the...

What if the tool that could double your revenue was available for free and you could get step-by-step instructions on how to use it in your business? Well, grab your headphones. In this episode, DigitalMarketer’s Community Manager Michelle Dalton interviews CEO and founder of Rubicon Marketing Renée Boudakian. Listen to learn how she used the Customer Value Journey to double her revenue and create...

Today we have a harsh reality for you—advertising platforms owe you nothing. They don’t owe you access to your followers or all the answers you need from your conversion data. In this episode, we’re showing you how to take ownership of your business growth with email. President and Co-Founder of DigitalMarketer, Richard Lindner is teaching you the purpose of an email follow-up series, how to know...

This week we're bringing back one of our favorite episodes, an interview with Savannah Sanchez. Savannah is a paid ad expert running over $10 million in paid ad campaigns every year. Listen to see inside a highly successful paid ads agency, get her toolkit for creating top-performing campaign content, and hear her influencer marketing strategy. RESOURCES MENTIONED IN THIS EPISODE The eCommerce Seg...

YouTube is the second largest search engine in the world. If you ask us, this means one thing. YouTube is a strategic part of any marketing strategy. In this episode, Uzair Kharawala, Partner at SF Digital Studios, explains the secret to getting tens of thousands of views on B2B videos. Listen to how to decide what to talk about in your videos, how to do keyword research, the tools every video mar...

Are you building an audience on a platform that will be obsolete in the near future? In this episode, a panel from the DigitalMarketer team (featuring Amanda Powell, Shannon Goodell, and Maya Hughley) give their take on the future of social media and how they feel about the prediction of the death of Instagram. Together, they explore the rise of TikTok, what it means to be a consumer on social med...

Feeling *meh* about your homepage? In this episode, I’m sharing my biggest ah-ha moments from Ryan’s latest Lab workshop on crafting a high-converting homepage. Listen in while Ryan explains why designing a homepage is so *dang* confusing, the lifecycle phase of a homepage, and gives you design tips (and realistic advice for the non-designers out there). RESOURCES MENTIONED IN THIS EPISODE Get Rya...

Copy is everything in marketing. A perfectly designed landing page or executed social strategy can’t convert if the copy doesn’t interest your customer avatar. In this episode, DigitalMarketer’s Marketing Coordinator and copywriter Justina Fenberg gives us a lesson on writing great copy, shows how she built out a promo series for our email list, and explains how our marketing team works together. ...

Leveraging podcasts for your business can be extremely lucrative—if you know how to do it right. In this episode, founder of JPORT Media and host of the Perfectly Menotred Podcast Jason Portnoy explains how to use a podcast to build authority, relationships, and your ecommerce or service-based business. Listen to learn Jason’s experience with ecommerce during COVID-19, why you don’t need the *best...

This week I’m giving you a listen to Erin MacPherson’s latest content workshop inside Lab. As the General Manager of Scalable, Erin is the captain of our content ship. I’ve pulled out some of Erin’s teachings that can help you create high-value content in 2021. Learn where each type of content fits in the Customer Value Journey, how to train your team to understand what makes viral content so ‘sti...

If you’re feeling like Facebook is out to get you by disqualifying your ads—we have another hypothesis. Facebook ads expert Dennis Yu is here to explain that it’s probably not Facebook, it might be user error. In this replay, Dennis Yu shows you how to succeed on Facebook by having several business profiles, using chatbots, avoiding *this* major mistake, and going back to the basics of goals, cont...

What is the most important tool in marketing? If you ask Jon Benson, and even our CEO Ryan Deiss, they’d both say it’s copywriting. In this episode, we’re replaying one of our favorite copywriting episodes featuring legendary copywriter Jon Benson. Listen to learn the biggest mistakes marketers make when they write copy, copywriting best practices, and Jon’s audit of a 3 million view headline. RES...

Scared to raise your prices, but know that it’s time? This week’s guest is going to put your fears at ease. In this episode, founder of Joza Marketing and ELITE Coach Dave Albano talks about how to break into high-ticket offers, why it doesn’t have to be scary, and gives you a peek into his strategy sessions with his clients. RESOURCES MENTIONED IN THIS EPISODE WP Engine The $20,000 Email Template...

WP Engine recently launched their own film and we were curious to know more about the strategy, execution, and ROI. In this episode, Monica Cravotta VP of Enterprise Marketing at WP Engine gives us a behind-the-scenes look at what it was like to create WP Engine’s film make|SHIFT on the marketing industry and the advancement of technology. Listen to learn what it was like to launch during COVID-19...