The Digital Shift™

2026 isn’t about adding more to your plate — it’s about subtracting the chaos and finally building systems that give you your time, energy, and freedom back. In this episode of The Digital Shift™ , Natasha Roberson gets real about why the hustle you started the year with isn’t sustainable… and why infrastructure is the answer. If you’re already tired three weeks into the year, this episode is your...

2026 isn’t just another year — it’s a line in the sand. In this episode of The Digital Shift™, Jessica Green breaks down the one digital shift every entrepreneur must make in 2026 if they want to stay relevant, scalable, and sane. The online space is louder. Attention is shorter. Trust is harder to earn. And “posting more” is no longer a strategy. Jessica calls out why the old way of building busi...

Welcome to the first episode of 2026 — and the year we officially enter what experts are calling The Trust Recession. People are more skeptical, burned out, and hesitant than ever… but the entrepreneurs who win this year won’t be the loudest or the most charismatic. They’ll be the ones with the strongest systems. In this episode of The Digital Shift™ , Natasha Roberson breaks down why trust has sh...

Before you rush into 2026 with new goals and big dreams, pause and clean the slate. In this final 2025 episode of The Digital Shift™ , Jessica Green walks you through the ultimate Year-End System Reset — what to automate, what to delete, and what to double down on — so you can design a year that runs like a system instead of one that runs you. She’ll guide you through her Delete → Duplicate → Dele...

Think the reason your sales are inconsistent is because you don’t have enough leads? Think again. In this episode of The Digital Shift™ , Natasha Roberson delivers a must-hear reality check: more leads won’t fix your broken sales system. Before you run another ad, boost another post, or stress about your follower count—press play on this. You’ll learn: Why chasing traffic without a system is like...

Episode 39: Midlife Badass: Building a Business That’s Bold, Connected, and Completely Automated Featuring: The Midlife Badass From Dream to Digital: How This Midlife Badass Built Her Business with Systems, Strategy & Sisterhood In this powerful episode of The Digital Shift™ , Jessica Green sits down with one of the most inspiring entrepreneurs inside the Self Made Hub—The Midlife Badass—a coa...

  Before you sprint into another year of systems, funnels, and scaling—it’s time to pause, reflect, and pull back the curtain. In this transparent, tell-it-like-it-is episode of The Digital Shift™ , Jessica Green and Natasha Roberson get real about what 2025 actually looked like behind the scenes at Self Made. From joining a paid-ads mastermind and sharpening their sales game inside Sales Girl Boo...

If your DMs, funnels, or social posts are pitching before connecting, this episode’s your wake-up call.  Jessica Green calls out one of the most common marketing mistakes: asking for the sale too soon. From “DM me to join” posts to aggressive opt-ins that feel like proposals on the first date, Jess breaks down how rushing the relationship burns your leads, kills your confidence, and convinces you...

You can’t Google your way to success—and you definitely can’t scale by doing it all alone. In this episode of The Digital Shift™ , Jessica Green breaks down the real equation behind exponential growth: Mentorship + Machine = Momentum. Jessica shares how proximity to the right mentors collapses years of trial and error into months of traction, how to spot the difference between genuine mentorship a...

  On this special Thanksgiving episode of The Digital Shift™ , Natasha Roberson hits pause on the hustle to spotlight something that truly fuels long-term success: gratitude. In a world that constantly pushes us to chase the next win, Natasha reminds us why slowing down to appreciate what we already have—our clients, our progress, our capacity to grow—isn’t just feel-good fluff. It’s a business st...

Before you build another funnel, run another promo, or launch a new offer—there’s one thing that could make every launch more profitable, every post more impactful, and every lead more likely to buy… In this powerful episode, Natasha Roberson breaks down the one foundational system most entrepreneurs skip—and how skipping it silently costs you time, money, and momentum. If you’ve been stuck in the...

If your sales feel inconsistent, unpredictable, or exhausting — this episode is your wake-up call. Natasha breaks down the four most common mistakes that keep entrepreneurs stuck in hustle mode and shows you exactly what to shift to unlock consistent sales on autopilot. These are the silent sales killers — and if you're doing even one of them, you're likely blocking the flow of clients,...

 What would you do differently if you lived like your time mattered? That’s the heart of Before Ya Die, the unforgettable brand built by Self Made Hub member and Accelerator graduate Katrina Parrish. In this episode of The Digital Shift™ , Jessica Green interviews Katrina about the story behind Before Ya Die , her experience inside Accelerator 1.0, and how building funnels, nurture systems, and a...

 Sometimes life cracks you open so you can rebuild stronger. For Lisa Howell, a 25-foot fall off a zip line changed everything—but instead of giving up, she anchored herself in hope, resilience, and faith. In this episode of The Digital Shift™ , Jessica Green sits down with Lisa, a Self Made Hub member and Accelerator graduate, to talk about her journey from trauma to transformation. Lisa shares h...

In this episode, Natasha reveals the 3 most powerful automations every entrepreneur should implement to reclaim 10+ hours of their time each week. If you’re constantly stuck in follow-up fatigue, manually chasing leads, or getting ghosted in the DMs, this is your permission slip to shift from chaotic hustle to calm, consistent conversion. Key Takeaways 1. The Real Problem Isn’t Leads—It’s Follow-U...

 Funnels, ads, and social posts all work—but nothing accelerates your growth like stepping into the room. In this episode of The Digital Shift™ , Jessica Green reveals why live events are the ultimate shortcut to quantum growth and how running her own event company transformed her business. Jessica also pulls back the curtain on the first-ever in-person event from Self Made Hub—The Digital Shift L...

 Most entrepreneurs think the answer to scaling is more leads . But the truth? You could have 100—or even 100,000—on your list right now and still not see growth, because leads don’t equal conversions. In this episode of The Digital Shift™ , Jessica Green calls out the vanity metrics trap and reveals the 3 biggest reasons your audience isn’t buying. If you’ve been spinning your wheels creating mor...

In this episode of The Digital Shift™ , Natasha Roberson sits down with one of the most inspiring success stories inside the Self Made Hub—Nancy Garfinkel, also known as The No B.S. Coach. Nancy shares how she went from being completely overwhelmed by tech to launching a fully automated coaching business in just four months. From her background in healthcare and real estate to building her signatu...

In this episode of The Digital Shift™ , Natasha Roberson reveals how to finally make email your most powerful sales tool. Forget boring newsletters or desperate blasts — Natasha shares the Self-Made Way, her proven 4-part framework that transforms emails into trust-building, deal-closing machines. If you’ve ever struggled with what to write, worried about being too pushy, or felt like your emails...

In this episode of The Digital Shift™ , Jessica Green shares the 7 mindset and strategy shifts that completely changed how she priced her offers—and why she stopped trading hours for dollars. If you've ever felt unsure about what to charge, undervalued your skills, or let pricing hold you back from launching your offers… this is the wake-up call you didn’t know you needed. Jessica breaks down...

In this episode of The Digital Shift™ , Natasha Roberson tackles one of the biggest frustrations entrepreneurs face on social media: posting without results. If you’ve ever felt like you’re “posting and praying” — spending hours creating content only to get a handful of likes, maybe a comment or two, and zero sales — this episode is your wake-up call. The truth is, it’s not your content that’s the...

In this episode of The Digital Shift™, Natasha Roberson reveals the 5 essential email and SMS sequences that turn your inbox into a 24/7 sales engine. If you’ve been relying solely on social media for leads and sales, you’re sitting on a ticking time bomb. Your inbox is the one digital asset you truly own — and with the right automations, it becomes a predictable, scalable revenue stream. You’ll w...

Welcome to The Digital Shift™ — I’m your host, Jessica Green — and today we’re talking about what has to come first if you want your business to make money consistently. I’m not talking about your logo, your website, your course content, or your Instagram aesthetic. I’m talking about the system that actually turns interest into income—the one thing most people don’t build, and then wonder why thei...

Welcome to The Digital Shift™ — I’m Jessica Green, and if you’ve been stuck in startup limbo or feeling overwhelmed by “everything” you're supposed to have in place before launching… take a breath. In this episode of The Digital Shift™ , I’m breaking down the bare minimum you need to launch your business online—without drowning in tech, overthinking your strategy, or wasting time on things th...

Feeling overwhelmed by all the tools, tech, and to-dos when it comes to automation? You’re not alone—and this episode of The Digital Shift™ is here to cut through the noise. In this solo episode, Natasha Roberson breaks down the ONE system you should start with when building out automation in your business. Whether you’re brand new to tech or stuck in “automation avoidance,” this conversation will...